Vita Coco (COCO) executive compensation, 2026 proxy

Martin Roper, Chief Executive Officer, was paid $4.5M in 2025, up 27% from $3.6M the year before. The CEO-to-median-employee pay ratio was 42:1, on median employee pay of $109,379.

Filed
April 22, 2026
Annual meeting
June 3, 2026
Pay year
2025
Named executives
5
CEO total pay
$4.5M+27% vs prior year
CEO to median employee
42:1median $109,379
CEO pay in equity
62%$2.8M in awards
CEO Base Salary
$625,000Annual base salary for fiscal 2025
CEO Total Compensation
$4,549,875Total compensation for fiscal 2025
Median Employee Pay
$109,379Annual total compensation
CEO Pay Ratio
41.6:1Ratio to median employee pay
Total Employees
336Global employee population

How Roper was paid

$4.5M in total for 2025, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.

Salary14%Stock awards41%Option awards20%Non-equity incentive24%All other compensation0%

Named executive officers

ExecutiveTotal
Michael KirbanCo-Founder and Executive Chairman$4,549,875
Martin RoperChief Executive Officer$4,549,875
Corey BakerChief Financial Officer$1,867,374
Jonathan BurthChief Operating Officer$1,877,723
Charles van EsChief Commercial Officer$1,867,374

What changed and why

  • $4.5MMartin Roper received a total compensation of $4,549,875 for fiscal 2025, representing an increase compared to the prior year.
  • $625KThe CEO salary for 2025 was set at $625,000.
  • $1.9MStock awards granted to the CEO had a value of $1,879,998.
  • $920KOption awards for the CEO totaled $920,002.
  • $1.1MNon-equity incentive plan compensation for the CEO was $1,114,375.
  • The CEO to median employee pay ratio was reported as 41.6 to 1.

About this page

Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.