Duolingo (DUOL) risk factors, FY2024 10-K

Duolingo's FY2024 10-K, filed Feb 28, 2025, lists 57 risk factors in 4 groups. There is no earlier 10-K to compare against, so the most company-specific risks are listed below.

Risk factors listed
574 groups
Section length
27k wordsItem 1A

Duolingo's biggest risks in the FY2024 10-K

  • Duolingo relies heavily on user growth, mobile app store distribution, and continued monetization of its language learning platform.

The risks most specific to Duolingo

  • Risks Related to Our Business and Industry

    If we fail to keep existing users or add new users, or if our users decrease their level of engagement with our products or do not convert to or remain paying users, our revenue, financial results and business may be significantly harmed

    If we fail to keep existing users or add new users, or if user engagement drops or fails to convert into paid subscriptions, our revenue will suffer.

  • Risks Related to Our Business and Industry

    The online language learning industry is highly competitive, with low switching costs and a consistent stream of new products and entrants, and innovation by our competitors may disrupt our business

    The online language learning industry is highly competitive with low switching costs, and competitor innovation could disrupt our business.

  • Risks Related to Our Business and Industry

    terms and conditions of its platform, or if any of these platforms loses market share or falls out of favor or is unavailable for a prolonged period of time, our business will suffer

    Our mobile applications depend almost exclusively on the Apple App Store and the Google Play Store, and any platform changes or loss of availability will harm our business.

  • Risks Related to Our Business and Industry

    We derive a portion of our revenues from advertisements. If we are unable to continue to compete for these advertisements, or if any events occur that negatively impact our relationships with advertising networks, our advertising revenues and operating results would be negatively impacted

    We derived approximately 7.3% of our total revenues in 2024 from advertising, and losing programmatic advertising network relationships would negatively impact results.

  • Risks Related to Our Business and Industry

    Our future success depends on the continuing efforts of our key employees and our ability to attract and retain highly skilled personnel and senior management

    Our future success depends on the continuing efforts of key executives like Luis von Ahn and Severin Hacker.

  • Risks Related to Our Business and Industry

    We may experience operational and financial risks in connection with acquisitions

    We may face operational and financial risks from acquisitions, such as our July 2024 acquisition or our 2022 purchase of Gunner Made LLC.

  • Risks Related to Legal and Regulatory Compliance

    Online applications are subject to various laws and regulations relating to children’s privacy and protection, which if violated, could subject us to litigation and regulatory actions

    Online applications are subject to children's privacy laws like COPPA and the Texas SCOPE Act, which could trigger litigation if violated.

  • Risks Related to Legal and Regulatory Compliance

    Our development, implementation and use of AI and machine learning technologies, including third-party technologies, may not be successful, which may impair our ability to compete effectively, result in reputational harm and have an adverse effect on our business

    Our use of AI and machine learning technologies to produce content for our app and the Duolingo English Test may fail and harm our competitiveness.

All 57 risk factors

Headings as the filing states them, in filing order.

Risks Related to Our Business and Industry

  1. 01If we fail to keep existing users or add new users, or if our users decrease their level of engagement with our products or do not convert to or remain paying users, our revenue, financial results and business may be significantly harmed
  2. 02The online language learning industry is highly competitive, with low switching costs and a consistent stream of new products and entrants, and innovation by our competitors may disrupt our business
  3. 03Changes to our existing brand and products, or the introduction of a new brand or products, could fail to attract or keep users or generate revenue and profits
  4. 04We have had operating losses in the past and we may not be able to achieve or maintain profitability in the future
  5. 05We have grown rapidly in recent years and have limited operating experience at our current scale of operations. If we are unable to manage our growth effectively, our brand, company culture and financial performance may suffer
  6. 06Our costs are continuing to grow, and some of our investments have the effect of reducing our operating margin and profitability. If our investments are not successful, our business and financial performance could be harmed
  7. 07Our operating results and other operating metrics may fluctuate from quarter to quarter, which makes these metrics difficult to predict
  8. 08Any one of the factors above or the cumulative effect of some of the factors above may result in significant fluctuations in our results of operations
  9. 09Our user metrics and other operating metrics are subject to inherent challenges in measurement, and real or perceived inaccuracies in those metrics may negatively affect our reputation and our business
  10. 10terms and conditions of its platform, or if any of these platforms loses market share or falls out of favor or is unavailable for a prolonged period of time, our business will suffer
  11. 11our products, security breaches or the loss of data or functionality, leading to a negative effect on our business, financial condition or results of operations
  12. 12We derive a portion of our revenues from advertisements. If we are unable to continue to compete for these advertisements, or if any events occur that negatively impact our relationships with advertising networks, our advertising revenues and operating results would be negatively impacted
  13. 13If we are not able to maintain the value and reputation of our brand, our ability to expand our base of users may be impaired, and our business and financial results may be harmed
  14. 14other penalties and have a material adverse effect on our business, financial condition and operating results
  15. 15We are subject to certain risks as a mission-based company
  16. 16Unfavorable media coverage could materially adversely affect our business, brand image or reputation
  17. 17Our future success depends on the continuing efforts of our key employees and our ability to attract and retain highly skilled personnel and senior management
  18. 18Our employees, consultants and third party providers could engage in misconduct that materially adversely affects us
  19. 19We operate in various international markets, including certain markets in which we have limited experience. As a result, we face additional risks in connection with certain of our international operations
  20. 20An economic downturn or economic uncertainty may adversely affect consumer discretionary spending and demand for our products and services
  21. 21Confidential Information related to our business and expose us to liability, which could harm our reputation and materially adversely affect our business
  22. 22We are subject to a number of risks related to payment cards, including data security breaches and fraud that we or third parties experience or additional regulation, any of which could materially adversely affect our business, financial condition and results of operations
  23. 23could, some users’ new payment card information may not be obtained and some pending transactions may not be processed, which could materially adversely affect our business, financial condition and results of operations
  24. 24Our success depends, in part, on the integrity of our IT Systems and infrastructures and on our ability to enhance, expand and adapt these systems and infrastructures in a timely and cost-effective manner
  25. 25We may experience operational and financial risks in connection with acquisitions
  26. 26Foreign currency exchange rate fluctuations could adversely affect our results of operations
  27. 27Our estimates of market opportunity and forecasts of market growth may prove to be inaccurate, and even if the market in which we compete achieves the forecasted growth, our business could fail to grow at similar rates, if at all
  28. 28We are subject to risks associated with the physical impacts of climate change

Risks Related to Legal and Regulatory Compliance

  1. 29These U.S. federal, state, and municipal and foreign laws and regulations, which in some cases can be enforced by private parties in addition to government entities, are constantly evolving and can be subject to significant change
  2. 30Our failure to comply with U.S. and foreign export controls, sanctions and other trade laws and regulations could have a material adverse effect on our business
  3. 31their Personal Data is processed, impose obligations on our ability to share Personal Data with others, limit the geographic locations in which we can store Personal Data, and potentially subject us to fines, lawsuits, and regulatory scrutiny
  4. 32There is no assurance that we will not be subject to claims that we have violated applicable laws or industry standards, that we will be able to successfully defend against such claims or that we will not be subject to significant fines and penalties in the event of non-compliance
  5. 33Online applications are subject to various laws and regulations relating to children’s privacy and protection, which if violated, could subject us to litigation and regulatory actions
  6. 34Our development, implementation and use of AI and machine learning technologies, including third-party technologies, may not be successful, which may impair our ability to compete effectively, result in reputational harm and have an adverse effect on our business
  7. 35Regulatory and legislative developments on the use of AI and machine learning could adversely affect our use of such technologies in our products and services as well as our operating results
  8. 36We are subject to litigation and adverse outcomes in such litigation could have a material adverse effect on our business, financial condition and results of operations
  9. 37We are subject to taxation related risks in multiple jurisdictions

Risks Related to Our Intellectual Property

  1. 38From time to time, we may be party to intellectual property-related litigation and proceedings that are expensive and time consuming to defend, and, if resolved adversely, could materially adversely impact our business, financial condition and results of operations
  2. 39party partners may also discontinue their relationships with us as a result of injunctions or otherwise, which could result in loss of revenue and adversely impact our business operations
  3. 40We may fail to adequately obtain, protect and maintain our intellectual property rights or prevent third parties from making unauthorized use of such rights
  4. 41substantially similar or superior to ours and we may not be able to stop such parties from using such independently developed technologies to compete effectively with us
  5. 42may be inadequate to obtain a significant commercial advantage from the intellectual property that we develop or license
  6. 43Our use of “open source” software and materials could subject our proprietary software to general release, adversely affect our ability to sell our products and services and subject us to possible litigation

Risks Related to Ownership of our Class A Common Stock

  1. 44The market price of shares of our Class A common stock may be volatile or may decline regardless of our operating performance, which could cause the value of your investment to decline
  2. 45If securities or industry analysts do not continue to publish research or reports about our business, or if they downgrade their recommendations regarding our Class A common stock, our stock price and trading volume could decline
  3. 46The dual class structure of our common stock has the effect of concentrating voting control with a limited number of affiliated stockholders, which will limit or preclude your ability to influence corporate matters or transactions that require stockholder approval
  4. 47We cannot predict the impact our dual class structure may have on the market price of our Class A common stock
  5. 48We may issue preferred stock whose terms could materially adversely affect the voting power or value of our Class A common stock
  6. 49All shares of Class A common stock sold in our initial public offering (“IPO”) are freely tradable without restrictions or further registration under the Securities Act except for any shares held by our affiliates as defined in Rule 144 under the Securities Act (“Rule 144”)
  7. 50We do not intend to pay dividends for the foreseeable future. Consequently, any gains from an investment in our Class A common stock will likely depend on whether the price of our Class A common stock increases
  8. 51Anti-takeover provisions contained in our amended and restated certificate of incorporation and amended and restated bylaws, as well as provisions of Delaware law, could impair a takeover attempt
  9. 52These provisions, alone or together, could delay or prevent hostile takeovers and changes in control or changes in our management
  10. 53Our amended and restated certificate of incorporation and amended and restated bylaws provide that we will indemnify our directors and officers, in each case to the fullest extent permitted by Delaware law
  11. 54Our directors’ and officers’ liability insurance policies may not be available to us in the future at a reasonable rate, may not cover all potential claims for indemnification, and may not be adequate to indemnify us for all liability that may be imposed
  12. 55Changes in accounting principles or their application to us could result in unfavorable accounting charges or effects, which could adversely affect our operating results and prospects
  13. 56Changes to tax laws could impact our financial results and operations
  14. 57We are subject to a series of risks associated with scrutiny of environmental, social, sustainability, and related corporate responsibility matters

Other Duolingo 10-Ks

  • FY2025 10-K risk factors
    55 risks9 new11 dropped18 reworded

    Duolingo highlights new risks around profitability maintenance, international data security breaches, and potential share dilution from stock options. Tax liabilities and complex multi-jurisdictional regulations are emphasized more strongly.

    Filed Feb 27, 2026

About this page

The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.