What the changes say
- AI risk now covers generative and agentic AI across products, internal operations, partnerships, workforce use, regulation, security and intellectual property.
- Government sales and a new $500 million share-repurchase program receive dedicated risk treatment.
- The section adds macroeconomic and IT-spending exposure while dropping standalone subscription-renewal and open-source licensing risks.
- Profitability and accounting risks remain, with 2026 results affected by tax valuation-allowance releases and changed NOL balances.
What changed since the prior 10-K
New
- NewRisks Related to our Business and Industry
Unfavorable or uncertain conditions in our industry or the global economy or reductions in IT spending, including as a result of adverse macroeconomic conditions, international trade policies, or geopolitical conflicts, could limit our ability to grow our business and negatively affect our results of operations
Customer IT spending and Elastic’s growth could suffer from economic downturns, trade policies, inflation, conflicts, supply constraints, or other global disruptions.
- NewRisks Related to our Business and Industry
Our business, reputation, or financial results may be adversely affected by any failure by us to be successful in our AI initiatives, by significant competition we face in the AI landscape, and by uncertain market understanding and valuation of AI and machine learning technologies
Failure to execute AI initiatives, intense AI competition, or uncertain valuation and market understanding could increase costs and hurt results.
- NewRisks Related to our Business and Industry
The use of AI by our workforce may present risks to our business
Employee use of AI tools could expose Elastic to intellectual-property, data-protection, cybersecurity, confidentiality, ownership, and open-source licensing claims.
- NewRisks Related to our Business and Industry
We are subject to risks associated with our sales to government entities
Growing government sales face competitive bidding costs, changing certifications and security requirements, and government termination rights.
- NewRisks Related to Ownership of our Ordinary Shares
Share repurchases under our share repurchase program may not be fully consummated and could increase the volatility of the trading price of our ordinary shares and diminish our cash reserves
The authorized $500 million buyback may remain incomplete, increase share-price volatility, and reduce cash available for business needs.
- NewRisks Related to Ownership of our Ordinary Shares
If our estimates or judgments relating to our critical accounting policies are based on assumptions that change or prove to be incorrect, our results of operations could be adversely affected
Incorrect assumptions in U.S. GAAP estimates could distort reported assets, liabilities, revenue, expenses, guidance, and share price.
Dropped
- DroppedRisks Related to our Business and Industry
We may not be successful in our artificial intelligence initiatives, which could adversely affect our business, reputation, or financial results
- DroppedRisks Related to our Business and Industry
If our existing customers do not renew their subscriptions, our business and results of operations may be adversely affected
- DroppedRisks Related to our Business and Industry
Sales of our products could suffer if the markets for those products do not grow or if we fail to adapt and respond effectively to evolving markets
AI initiatives and related investment could fail to improve the business, reputation, or financial results.
- DroppedRisks Related to our Business and Industry
The sales prices of our offerings may decrease, which may reduce our revenue and gross profits and adversely affect our financial results
- DroppedRisks Related to our Business and Industry
If we cannot maintain the corporate culture that has contributed to our success, we could lose the innovation, creativity, and entrepreneurial spirit we have worked to foster, which could harm our business
Customers might not renew self-managed or Elastic Cloud subscriptions after contracts expire.
- DroppedRisks Related to our Business and Industry
Our generation of a portion of our revenue by sales to government entities subjects us to a number of risks
- DroppedRisks Related to our Business and Industry
Our decision to no longer offer Elasticsearch and Kibana under an open source license may harm the adoption of Elasticsearch and Kibana
- DroppedRisks Related to Ownership of our Ordinary Shares
If our estimates or judgments relating to our critical accounting policies are based on assumptions that change or prove to be incorrect, our results of operations could fall below expectations of securities analysts and investors, resulting in a decline in the trading price of our ordinary shares
Reworded
- 92% rewrittenRisks Related to our Business and Industry
Ethical and regulatory issues relating to the use of AI and similar evolving technologies in our offerings may result in new or enhanced governmental or regulatory scrutiny, reputational harm, damage to our competitive position, and liability
The risk expands from AI in offerings to AI and ML, including generative and agentic AI, models, internal operations, and partnerships, adding security, regulatory, and development-cost concerns.
- 79% rewrittenRisks Related to our Business and Industry
We have a history of losses and may not be able to achieve profitability on a consistent basis
The accumulated deficit changed to $732.0 million at April 30, 2026; 2026 net income was $367.8 million but depended on deferred-tax valuation-allowance releases.
- 75% rewrittenRisks Related to our Business and Industry
If our website fails to rank prominently in unpaid (organic) search results, traffic to our website could decline and our financial results could be adversely affected
The risk now includes AI-powered search and LLM assistants, whose rankings depend on third-party content, citations, training data, and retrieval methods.
Was: If our website fails to rank prominently in unpaid (organic) search results, traffic to our website could decline and revenue could be adversely affected
- 56% rewrittenRisks Related to Taxation
U.S. persons who hold our ordinary shares may suffer adverse tax consequences if we are characterized as a passive foreign investment company
No substantive change: the PFIC tests and expectation that Elastic will not be a PFIC remain unchanged.
- 55% rewrittenRisks Related to Taxation
Our ability to use our NOL carryforwards to offset future taxable income may be subject to certain limitations
NOL balances changed at April 30, 2026, including U.S. federal NOLs falling to $229.6 million and Netherlands NOLs rising to $1.557 billion.
Was: Our ability to use our net operating loss carryforwards to offset future taxable income may be subject to certain limitations
- 55% rewrittenRisks Related to our Business and Industry
The market for our products is highly competitive, quickly evolving, fragmented, and subject to rapid changes in technology, shifting customer needs, and frequent introductions of new offerings. We believe that our ability to compete depends upon many factors, some of which are beyond our control
The competition discussion now emphasizes larger sales forces, marketing budgets, product portfolios, distribution, and intellectual-property portfolios, including the ability to discourage purchases.
- 52% rewrittenRisks Related to our Outstanding Senior Notes
If we fail to maintain an effective system of disclosure controls and internal control over financial reporting, we may be unable to accurately report our financial results or prevent fraud, and investor confidence and the market price of our ordinary shares may decline, which could adversely affect our business
The risk adds SEC rules and increasing legal, accounting, and financial compliance costs, while removing the specific Section 404 auditor-attestation discussion.
- 47% rewrittenRisks Related to our Business and Industry
Our revenue growth rate may decline or even become negative if we are unable to increase sales of our subscriptions to new customers, sell additional subscriptions to our existing customers or renew current subscriptions, or expand the value of our existing customers’ subscriptions
The wording becomes more direct about failing to win new and existing customers, renewals, expansions, and displacing incumbent products.
Was: Our revenue growth rate may decline or even become negative if we are unable to increase sales of our subscriptions to new customers, sell additional subscriptions to our existing customers, or expand the value of our existing customers’ subscriptions
- 46% rewrittenRisks Related to Regulatory Matters
Any actual or perceived failure by us to comply with government or other obligations related to privacy, data protection, and information security could adversely affect our business
- 43% rewrittenRisks Related to our Business and Industry
Our operations and sales performance could be disrupted if we fail to maintain satisfactory relationships with third-party service providers on which we rely for many aspects of our business
Was: Our business operations and sales performance could be disrupted if we fail to maintain satisfactory relationships with third-party service providers on which we rely for many aspects of our business
- 41% rewrittenRisks Related to our Business and Industry
Our use of third-party open source software within our products could negatively affect our ability to sell our products and subject us to litigation
- 39% rewrittenRisks Related to our Business and Industry
We could be negatively impacted if the source code licenses under which some of our software is licensed are not enforceable
Was: We could be negatively impacted if the source code licenses under which some of our software is licensed, is not enforceable
- 36% rewrittenRisks Related to Taxation
Unanticipated changes in effective tax rates could expose us to greater than anticipated tax liabilities
Was: Unanticipated changes in effective tax rates or adverse outcomes resulting from examination of our income or other tax returns could expose us to greater than anticipated tax liabilities
- 33% rewrittenRisks Related to Ownership of our Ordinary Shares
We are subject to the Dutch Corporate Governance Code but do not comply with all the suggested governance provisions of that code, which may affect your rights as a shareholder
Was: We are subject to the Dutch Corporate Governance Code but do not comply with all the suggested governance provisions of that law, which may affect your rights as a shareholder
- 31% rewrittenRisks Related to our Business and Industry
Because we recognize the vast majority of the revenue from subscriptions, either based on actual consumption or ratably over the term of the relevant subscription period, downturns or upturns in sales are not immediately reflected in full in our results of operations
- 29% rewrittenRisks Related to Ownership of our Ordinary Shares
We may fail to meet our publicly announced guidance or other expectations about our business and future operating results, which would cause our stock price to decline
- 26% rewrittenRisks Related to Ownership of our Ordinary Shares
If industry or financial analysts do not publish research or reports about our business, or if they issue inaccurate or unfavorable research regarding our ordinary shares, our share price and trading volume could decline, which could adversely affect our business
- 26% rewrittenRisks Related to Ownership of our Ordinary Shares
Certain holders of our ordinary shares may not be able to exercise pre-emptive rights and as a result may experience substantial dilution upon future issuances of ordinary shares
- 23% rewrittenRisks Related to our Business and Industry
Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual property infringement, misappropriation, violation, and other losses
- 23% rewrittenRisks Related to Ownership of our Ordinary Shares
Certain anti-takeover provisions in our articles of association and under Dutch law may prevent or could make an acquisition of our company more difficult, limit attempts by our shareholders to replace or remove members of our board of directors and may adversely affect the market price of our ordinary shares
- 23% rewrittenRisks Related to our Business and Industry
We are exposed to fluctuations in currency exchange rates, which could negatively affect our financial condition and results of operations
- 22% rewrittenRisks Related to Ownership of our Ordinary Shares
The issuance of additional ordinary shares in connection with financings, acquisitions, investments, our equity incentive plans or otherwise will dilute all other shareholders
- 21% rewrittenRisks Related to our Business and Industry
We may not be able to expand adoption of or realize expected return on investments in our cloud-based offerings
Was: Our ability to grow our business may suffer if we are unable to expand adoption of or realize expected return on investments in our Elastic Cloud offerings
All 70 risk factors
Headings as the filing states them, in filing order.
Risks Related to our Business and Industry
- 01Our business and operations have experienced significant growth, and if we do not appropriately manage our future growth or are unable to improve our systems and processes, our business, financial condition, results of operations, and prospects may be adversely affected
- 02We have a history of losses and may not be able to achieve profitability on a consistent basis79% rewritten
- 03Unfavorable or uncertain conditions in our industry or the global economy or reductions in IT spending, including as a result of adverse macroeconomic conditions, international trade policies, or geopolitical conflicts, could limit our ability to grow our business and negatively affect our results of operationsNew
- 04Our business, reputation, or financial results may be adversely affected by any failure by us to be successful in our AI initiatives, by significant competition we face in the AI landscape, and by uncertain market understanding and valuation of AI and machine learning technologiesNew
- 05Ethical and regulatory issues relating to the use of AI and similar evolving technologies in our offerings may result in new or enhanced governmental or regulatory scrutiny, reputational harm, damage to our competitive position, and liability92% rewritten
- 06The use of AI by our workforce may present risks to our businessNew
- 07Our revenue growth rate may decline or even become negative if we are unable to increase sales of our subscriptions to new customers, sell additional subscriptions to our existing customers or renew current subscriptions, or expand the value of our existing customers’ subscriptions47% rewritten
- 08We may not be able to expand adoption of or realize expected return on investments in our cloud-based offerings21% rewritten
- 09Our operating results are likely to fluctuate from quarter to quarter, and our financial results in any one quarter should not be relied upon as indicative of future performance
- 10Seasonality in our sales cycle causes fluctuations in our results of operations
- 11Our consumption-based arrangements for our Elastic Cloud offerings make it difficult to predict accurately the long-term rate of customer adoption or renewal, or the impact those arrangements will have on our near-term or long-term revenue or operating results
- 12If we are not able to maintain and enhance our brand, especially among developers and executives with budgetary control, our ability to expand our customer base will be impaired and our business and operating results may be adversely affected
- 13The market for our products is highly competitive, quickly evolving, fragmented, and subject to rapid changes in technology, shifting customer needs, and frequent introductions of new offerings. We believe that our ability to compete depends upon many factors, some of which are beyond our control55% rewritten
- 14If we are not able to keep pace with technological and competitive developments, our performance may be negatively affected
- 15The length of our sales cycle can be unpredictable, particularly with respect to sales through our channel partners or sales to large customers, and our sales efforts may require considerable time and expense, which could negatively affect our cash flows and results of operations
- 16Because we recognize the vast majority of the revenue from subscriptions, either based on actual consumption or ratably over the term of the relevant subscription period, downturns or upturns in sales are not immediately reflected in full in our results of operations31% rewritten
- 17We expect our revenue mix to vary over time, which could harm our gross margin and operating results
- 18The loss of one or more members of our senior management and other key employees or an inability to attract and retain highly skilled employees could harm our business
- 19If we do not effectively develop and expand our sales and marketing capabilities, including expanding, training, and compensating our sales force, we may be unable to add new customers, increase sales to existing customers or expand the value of our existing customers’ subscriptions
- 20Our failure to offer high-quality customer support could have an adverse effect on our business and results of operations
- 21We may not be able to realize the benefits of our marketing strategies to offer some of our product features free of charge and to provide free trials of some of our paid features
- 22Our international operations and expansion expose us to a variety of risks
- 23If we are not successful in sustaining and expanding our international business, we may incur additional losses and our revenue growth could be harmed
- 24We are exposed to fluctuations in currency exchange rates, which could negatively affect our financial condition and results of operations23% rewritten
- 25Any need by us to raise additional capital or generate the significant capital necessary to expand our operations and invest in new offerings could limit our ability to compete and could harm our business
- 26We are subject to risks associated with our sales to government entitiesNew
- 27Our operations, financial results and growth prospects could be adversely affected if we are unable to maintain successful relationships with our partners, or if our partners fail to perform
- 28We could be negatively impacted if the source code licenses under which some of our software is licensed are not enforceable39% rewritten
- 29If third parties offer inadequate or defective implementations of software that we have previously made available under an open source license, we could experience lost sales and lack of market acceptance of our products
- 30Limited technological barriers to entry into the markets in which we compete may facilitate entry by other enterprises into our markets to compete with us
- 31A real or perceived defect, security vulnerability, error, or performance failure in our software could cause us to lose revenue, damage our reputation, and expose us to liability
- 32Interruptions or performance problems associated with our technology and infrastructure, and our reliance on technologies from third parties, may adversely affect our operations and financial results
- 33Incorrect implementation or use of our software, or our customers’ failure to update our software, could result in customer dissatisfaction and negatively affect our reputation and growth prospects
- 34If our website fails to rank prominently in unpaid (organic) search results, traffic to our website could decline and our financial results could be adversely affected75% rewritten
- 35Our operations and sales performance could be disrupted if we fail to maintain satisfactory relationships with third-party service providers on which we rely for many aspects of our business43% rewritten
- 36Failure to establish, maintain and protect our proprietary technology and intellectual property rights could substantially harm our business and results of operations
- 37We could incur substantial costs as a result of any claim of infringement, misappropriation, or violation of another party’s intellectual property rights
- 38Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual property infringement, misappropriation, violation, and other losses23% rewritten
- 39Our use of third-party open source software within our products could negatively affect our ability to sell our products and subject us to litigation41% rewritten
Risks Related to Taxation
- 40Unanticipated changes in effective tax rates could expose us to greater than anticipated tax liabilities36% rewritten
- 41Our corporate structure and intercompany arrangements are subject to the tax laws of various jurisdictions under which we could be obligated to pay additional taxes
- 42Our ability to use our NOL carryforwards to offset future taxable income may be subject to certain limitations55% rewritten
- 43U.S. persons who hold our ordinary shares may suffer adverse tax consequences if we are characterized as a passive foreign investment company56% rewritten
- 44We may not be able to make distributions or repurchase our shares without subjecting our shareholders to Dutch withholding tax
- 45If we cease to be a Dutch tax resident for the purposes of a tax treaty concluded by the Netherlands and in certain other events, we could potentially be subject to a proposed Dutch dividend withholding tax in respect of a deemed distribution of our entire market value less paid-up capital
Risks Related to Regulatory Matters
- 46Any actual or perceived failure by us to comply with government or other obligations related to privacy, data protection, and information security could adversely affect our business46% rewritten
- 47We are subject to governmental export and import controls and economic sanctions programs that could impair our ability to compete in international markets or subject us to liability if we violate these controls
- 48Failure to comply with anti-bribery, anti-corruption, and anti-money laundering laws could subject us to penalties and other adverse consequences
Risks Related to Ownership of our Ordinary Shares
- 49The market price for our ordinary shares has been and is likely to continue to be volatile or may decline regardless of our operating performance
- 50We may fail to meet our publicly announced guidance or other expectations about our business and future operating results, which would cause our stock price to decline29% rewritten
- 51The concentration of our share ownership with insiders will likely limit your ability to influence corporate matters, including the ability to influence the outcome of director elections and other matters requiring shareholder approval
- 52The issuance of additional ordinary shares in connection with financings, acquisitions, investments, our equity incentive plans or otherwise will dilute all other shareholders22% rewritten
- 53Certain holders of our ordinary shares may not be able to exercise pre-emptive rights and as a result may experience substantial dilution upon future issuances of ordinary shares26% rewritten
- 54Sales of substantial amounts of our ordinary shares in the public markets, or the perception that they might occur, could reduce the price that our ordinary shares might otherwise attain
- 55Certain anti-takeover provisions in our articles of association and under Dutch law may prevent or could make an acquisition of our company more difficult, limit attempts by our shareholders to replace or remove members of our board of directors and may adversely affect the market price of our ordinary shares23% rewritten
- 56We are subject to the Dutch Corporate Governance Code but do not comply with all the suggested governance provisions of that code, which may affect your rights as a shareholder33% rewritten
- 57We do not intend to pay cash dividends in the foreseeable future, so your ability to achieve a return on your investment will depend upon appreciation in the price of our ordinary shares
- 58Claims of U.S. civil liabilities may not be enforceable against us
- 59Share repurchases under our share repurchase program may not be fully consummated and could increase the volatility of the trading price of our ordinary shares and diminish our cash reservesNew
- 60If industry or financial analysts do not publish research or reports about our business, or if they issue inaccurate or unfavorable research regarding our ordinary shares, our share price and trading volume could decline, which could adversely affect our business26% rewritten
- 61If our estimates or judgments relating to our critical accounting policies are based on assumptions that change or prove to be incorrect, our results of operations could be adversely affectedNew
Risks Related to our Outstanding Senior Notes
- 62We have a substantial amount of indebtedness, which could adversely affect our financial condition
- 63We may not be able to generate sufficient cash to service all of our indebtedness and may be forced to take other actions to satisfy our obligations under our indebtedness, which may not be successful
- 64The indenture that governs the Senior Notes contains, and any of our future debt instruments may contain, terms which restrict our current and future operations, particularly our ability to respond to changes or to take certain actions
- 65The covenants in the indenture that governs the Senior Notes are subject to important exceptions and qualifications described in such indenture
- 66We may be required to repurchase some of the Senior Notes upon a change of control triggering event
- 67We may not benefit from our acquisition strategy
- 68Catastrophic events, or man-made events such as terrorism or war, may disrupt our business
- 69Our reputation and/or business could be negatively impacted by ESG matters and/or our reporting of such matters
- 70If we fail to maintain an effective system of disclosure controls and internal control over financial reporting, we may be unable to accurately report our financial results or prevent fraud, and investor confidence and the market price of our ordinary shares may decline, which could adversely affect our business52% rewritten
Other Elastic 10-Ks
- FY2025 10-K risk factors72 risks
Elastic has a history of net losses, with an accumulated deficit of $1.100 billion as of April 30, 2025.
Filed Jun 10, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.