Frontdoor (FTDR) risk factors, FY2024 10-K

Frontdoor's FY2024 10-K, filed Feb 27, 2025, lists 40 risk factors in 4 groups. There is no earlier 10-K to compare against, so the most company-specific risks are listed below.

Risk factors listed
404 groups
Section length
12k wordsItem 1A

Frontdoor's biggest risks in the FY2024 10-K

  • Frontdoor faces heightened integration and financial risks following its 2024 acquisition of 2-10 HBW.
  • High variable-rate debt and reliance on real estate channels drive operational vulnerability.

The risks most specific to Frontdoor

  • Risks Related to Our Business

    We may not successfully implement our business strategies, including achieving our growth objectives

    We may fail to successfully implement growth strategies, including realizing anticipated benefits from the 2-10 HBW Acquisition.

  • Risks Related to Our Business

    We depend on our first-year DTC acquisition and real estate channels for a significant percentage of our sales

    Our sales depend heavily on first-year DTC and real estate channels, which are vulnerable to macroeconomic conditions and interest rates.

  • Risks Related to Our Business

    Increases in parts, appliance and home system prices and other operating costs could adversely impact our business, financial position, results of operations and cash flows

    Increases in operating costs such as refrigerants, appliances, parts, wages, and contractor fees could adversely affect our financial performance.

  • Risks Related to Our Business

    Success in our new home structural warranty business depends on our ability to underwrite risks accurately and to charge adequate prices to builder members, as well as our ability to effectively reinsure a large portion of those risks

    Success in our new home structural warranty business requires accurate underwriting, adequate pricing, and effective reinsurance.

  • Risks Related to Our Business

    Our operations outside the United States are subject to special risks that could adversely affect us

    We outsource customer service and technology operations to offshore providers in countries including Colombia, Ghana, India, Mexico, and the Philippines.

  • Risks Related to Our Acquisition of 2-10 Home Buyers Warranty

    Financing the 2-10 HBW Acquisition resulted in an increase in our indebtedness, which could adversely affect us, including by decreasing our business flexibility and increasing our interest expense

    Financing the 2-10 HBW Acquisition increased our indebtedness, decreasing business flexibility and raising interest expense.

  • Risks Related to Our Indebtedness

    As of December 31, 2024, we had $1,199 million of total consolidated long-term indebtedness, including the current portion of long-term debt, outstanding, which is all outstanding under our Term Loan Facilities. These amounts include the incremental borrowings used to finance a portion of the 2-10 HBW Acquisition

    As of December 31, 2024, we had $1,199 million of total consolidated long-term indebtedness outstanding under Term Loan Facilities.

  • Risks Related to Our Indebtedness

    Increases in interest rates would increase the cost of servicing our indebtedness and could reduce our profitability

    A significant portion of our indebtedness bears variable interest rates, meaning rate increases will raise our debt service costs and reduce profitability.

All 40 risk factors

Headings as the filing states them, in filing order.

Risks Related to Our Business

  1. 01We may not successfully implement our business strategies, including achieving our growth objectives
  2. 02Marketing efforts to increase sales through our real estate and DTC channels may not be successful or cost-effective
  3. 03We depend on our first-year DTC acquisition and real estate channels for a significant percentage of our sales
  4. 04We depend on our renewal channel for a substantial percentage of our sales
  5. 05Our industry is highly competitive. Competition could reduce demand for our services and adversely affect our reputation, business, financial position, results of operations and cash flows
  6. 06Our future success depends on our ability to attract, retain and maintain our network of third-party contractors and vendors and their performance
  7. 07Increases in parts, appliance and home system prices and other operating costs could adversely impact our business, financial position, results of operations and cash flows
  8. 08Changes to U.S. tariff and import/export regulations may increase the costs of parts, appliances and home systems and, in turn, adversely impact our business
  9. 09We may not be able to attract and retain qualified key employees, which could adversely impact us and our business and inhibit our ability to operate and grow successfully
  10. 10We are dependent on labor availability in our customer service operations
  11. 11Our business process outsourcing initiatives increase our reliance on third-party vendors and may expose our business to harm upon the termination or disruption of our third-party vendor relationships
  12. 12Disruptions or failures in our technology systems could create liability for us or limit our ability to effectively monitor, operate and control our operations and adversely impact our reputation, business, financial position, results of operations and cash flows
  13. 13If we fail to protect the security of personal information about our customers, associates or third parties, we could be subject to interruption of our business operations, private litigation, reputational damage and costly penalties
  14. 14Laws and government regulations applicable to our business and lawsuits, enforcement actions and other claims by third parties or governmental authorities could increase our legal and regulatory expenses and impact our business, financial position, results of operations and cash flows
  15. 15Weather, including the frequency and intensity of weather conditions, natural disasters and seasonality, as well as related regulations, can affect the demand for our services, our ability to operate and our results of operations and cash flows
  16. 16Success in our new home structural warranty business depends on our ability to underwrite risks accurately and to charge adequate prices to builder members, as well as our ability to effectively reinsure a large portion of those risks
  17. 17We depend on the availability of reinsurance to manage a substantial portion of our potential loss exposure for our new home structural warranty business
  18. 18Our business is subject to evolving corporate governance and public disclosure regulations and expectations that could expose us to numerous risks
  19. 19We may not be able to adequately protect our intellectual property and other proprietary rights that are material to our business
  20. 20Future acquisitions or other strategic transactions could negatively affect our reputation, business, financial position, results of operations and cash flows
  21. 21We may be required to recognize impairment charges
  22. 22a current expectation that it is more likely than not that a reporting unit or intangible asset will be sold or otherwise disposed of
  23. 23Third-party use of our trademarks as keywords in Internet search engine advertising programs may direct potential customers to competitors’ websites, which could harm our reputation and cause us to lose sales
  24. 24The use of social media by us and other parties could result in damage to our reputation or otherwise adversely affect us
  25. 25Our operations outside the United States are subject to special risks that could adversely affect us

Risks Related to Our Acquisition of 2-10 Home Buyers Warranty

  1. 26The acquisition may not achieve its intended results
  2. 27greater than anticipated costs related to the integration of 2-10 HBW’s business and operations into ours
  3. 28Notwithstanding the due diligence investigation that we performed in connection with our entry into the Purchase Agreement, 2-10 HBW may have liabilities, losses, or other exposures for which we do not have adequate insurance coverage, indemnification, or other protection
  4. 29Financing the 2-10 HBW Acquisition resulted in an increase in our indebtedness, which could adversely affect us, including by decreasing our business flexibility and increasing our interest expense

Risks Related to Our Common Stock

  1. 30We do not intend to pay cash dividends on our common stock at this point and, consequently, your ability to achieve a return on your investment will depend on appreciation in the price of our common stock
  2. 31Provisions in our certificate of incorporation and bylaws and of applicable law may prevent or delay an acquisition of our company, which could decrease the trading price of our common stock

Risks Related to Our Indebtedness

  1. 32We have significant indebtedness and may incur additional substantial indebtedness, which could adversely affect our financial health and our ability to obtain financing in the future, react to changes in our business and satisfy our obligations
  2. 33As of December 31, 2024, we had $1,199 million of total consolidated long-term indebtedness, including the current portion of long-term debt, outstanding, which is all outstanding under our Term Loan Facilities. These amounts include the incremental borrowings used to finance a portion of the 2-10 HBW Acquisition
  3. 34Increases in interest rates would increase the cost of servicing our indebtedness and could reduce our profitability
  4. 35A lowering or withdrawal of the credit ratings, outlook or watch assigned to our indebtedness by rating agencies may increase our future borrowing costs and reduce our access to capital
  5. 36The agreements and instruments governing our indebtedness contain restrictions and limitations that could significantly impact our ability to operate our business
  6. 37enter into agreements restricting dividends or other distributions by our subsidiaries
  7. 38Our ability to generate the significant amount of cash needed to pay interest and principal on our indebtedness and our ability to refinance all or a portion of our indebtedness or obtain additional financing depends on many factors beyond our control
  8. 39Despite our indebtedness levels, we and our subsidiaries may be able to incur substantially more indebtedness. This could further exacerbate the risks associated with our significant indebtedness
  9. 40We utilize derivative financial instruments to reduce our exposure to market risks from changes in interest rates on our variable-rate indebtedness and are exposed to risks related to counterparty credit worthiness or non-performance of these instruments

Other Frontdoor 10-Ks

  • FY2025 10-K risk factors
    41 risks3 new2 dropped4 reworded

    Frontdoor added AI disruption, non-warranty sales reliance on partners like Moen, and goodwill impairment risks.

    Filed Feb 26, 2026

About this page

The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.