Harley-Davidson (HOG) executive compensation, 2026 proxy

Artie Starrs, President and Chief Executive Officer, was paid $8.6M in 2025. The CEO-to-median-employee pay ratio was 107:1, on median employee pay of $80,179.

Filed
April 9, 2026
Annual meeting
May 21, 2026
Pay year
2025
Named executives
6
CEO total pay
$8.6M2025
CEO to median employee
107:1median $80,179
CEO pay in equity
71%$6.1M in awards
Prior say-on-pay support
78%of votes cast
2025 STIP Payout
7.5%Percentage of target
2023-2025 PSU Payout
52.5%Percentage of target
Sign-on Bonus
$2,000,000For new CEO Artie Starrs
Prior Say on Pay
78%Support at previous annual meeting

How Starrs was paid

$8.6M in total for 2025, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.

Salary4%Bonus23%Stock awards71%All other compensation2%

Named executive officers

ExecutiveTotal
Artie StarrsPresident and Chief Executive Officer$8,591,990
Jochen ZeitzFormer Chairman, President and Chief Executive Officer$8,719,199
Jonathan RootChief Financial and Commercial Officer$2,464,073
Matt RyanChief Marketing and Technology Officer$2,593,877
Jagdish KrishnanFormer Chief Digital and Operations Officer$1,579,070
Paul KrauseChief Legal, Compliance, and Corporate Affairs Officer and Corporate Secretary$1,467,993

What changed and why

  • $8.6MArtie Starrs became President and CEO effective October 1, 2025, with total compensation of $8,591,990.
  • 7.5%Operating income results did not meet threshold goals, resulting in an overall STIP payout of 7.5% of target.
  • 52.5%The 2023-2025 performance share payout was 52.5% of target based on cumulative results.
  • $2MArtie Starrs received a sign-on bonus of $2,000,000 and Matt Ryan received a sign-on bonus of $1,130,000.
  • Performance stock units were introduced to the LTIP mix to align with shareholder feedback.

About this page

Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.