La Rosa Holdings (LRHC) executive compensation, 2025 proxy

Joseph La Rosa, Founder, President and Chief Executive Officer, and Interim Chief Financial Officer, was paid $2.9M in 2024, up 50% from $1.9M the year before.

Filed
October 28, 2025
Annual meeting
December 11, 2025
Pay year
2024
Named executives
4
CEO total pay
$2.9M+50% vs prior year
CEO target bonus
100% of base salaryContractual target rate
CEO annual equity award
1% of outstanding sharesUnder employment agreement
CEO termination payment
$2,500,000Specified termination scenario
CFO salary
$247,500Kent Metzroth, 2024
COO total compensation
$649,000Deana La Rosa, 2024
CTO total compensation
$202,933Alex Santos, 2024

How Rosa was paid

$2.9M in total for 2024, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.

Salary17%Bonus2%Option awards81%

Named executive officers

ExecutiveTotal
Joseph La RosaFounder, President and Chief Executive Officer, and Interim Chief Financial Officer$2,920,106
Kent MetzrothExecutive Vice President and Chief Financial Officer$272,500
Deana La RosaChief Operations Officer$649,000
Alex SantosChief Technology Officer$202,933

What changed and why

  • $2.9M$2,920,106 was Joseph La Rosa's 2024 total compensation, up from $1,940,413 in 2023.
  • $2.4M$2,370,306 in 2024 option awards represented the CEO's largest compensation component.
  • $399K$399,000 in 2024 option awards was reported for Chief Operations Officer Deana La Rosa.
  • $6,933$6,933 in 2024 stock awards was reported for Chief Technology Officer Alex Santos.
  • 100%100% of base salary was Joseph La Rosa's contractual target bonus rate.
  • 1%1% of outstanding shares was the annual equity award specified in Joseph La Rosa's employment agreement.

About this page

Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.