Masco's biggest risks in the FY2024 10-K
- The company relies heavily on residential repair, remodeling, and new home construction activity.
- Customer concentration is extreme, with The Home Depot representing 38 percent of 2024 net sales.
- International operations account for 20 percent of 2024 sales outside North America, exposing them to currency and regulatory shifts.
The risks most specific to Masco
- Strategic Risks
Our business strategy is focused on residential repair and remodeling activity and, to a lesser extent, on new home construction activity, both of which are impacted by a number of economic and other factors
Our business performance relies on residential repair, remodeling, and new home construction activity, which are driven by consumer confidence, income, debt, unemployment, and home financing availability.
- Business and Operational Risks
There are risks associated with our international operations and global strategies
In 2024, 20 percent of our sales were made outside of North America, particularly in Europe, exposing us to foreign currency fluctuations and localized manufacturing risks in Asia and Mexico.
- Business and Operational Risks
If we are unable to maintain our competitive position in our industries, our results of operations and financial position could be adversely impacted
Our sales are heavily concentrated, with net sales to The Home Depot reaching $3.0 billion or approximately 38 percent of our consolidated net sales in 2024.
- Business and Operational Risks
In addition, we face competitive pricing pressure in the marketplace, including sales promotion programs, that could impact our market share or result in price reductions, which could adversely impact our results of operations and financial position
The growing e-commerce channel increases competitor count, pricing transparency, and channel conflicts that could negatively impact our financial position.
- Business and Operational Risks
Restrictive covenants in our credit agreement could limit our financial flexibility
We must comply with financial and nonfinancial covenants in our credit agreement, and significant declines in earnings could limit our borrowing capacity and financial flexibility.
- Business and Operational Risks
Variability in the cost and availability of our raw materials, component and finished products could impact our results of operations and financial position
Variability in the cost and availability of raw materials, components, and finished products sourced internationally and domestically could impact our results of operations.
All 21 risk factors
Headings as the filing states them, in filing order.
Strategic Risks
- 01Our business strategy is focused on residential repair and remodeling activity and, to a lesser extent, on new home construction activity, both of which are impacted by a number of economic and other factors
- 02We may not achieve all of the anticipated benefits of our strategic initiatives
- 03We may not be able to successfully execute our acquisition strategy or integrate businesses that we acquire
Business and Operational Risks
- 04Variability in the cost and availability of our raw materials, component and finished products could impact our results of operations and financial position
- 05We are dependent on suppliers and service providers
- 06There are risks associated with our international operations and global strategies
- 07We have been and may in the future be negatively impacted by adverse changes or uncertainty involving one or more of the factors listed above
- 08The long-term performance of our businesses relies on our ability to attract, develop and retain a talented and diverse workforce
- 09Extreme weather events and changes in climate could adversely impact our results of operations and financial position
- 10Restrictive covenants in our credit agreement could limit our financial flexibility
- 11We could lose market share if we do not maintain our strong brands, develop innovative products or respond to changing consumer purchasing practices and preferences
- 12Damage to our public image and reputation could adversely impact our results of operations and financial position
- 13We face significant competition and operate in an evolving competitive landscape
- 14In addition, we face competitive pricing pressure in the marketplace, including sales promotion programs, that could impact our market share or result in price reductions, which could adversely impact our results of operations and financial position
- 15If we are unable to maintain our competitive position in our industries, our results of operations and financial position could be adversely impacted
Technology and Intellectual Property Risks
- 16We are subject to cybersecurity attacks, which could adversely impact our results of operations and financial position
- 17We rely on information systems and technology, and a breakdown or interruption of these systems could adversely impact our results of operations and financial position
- 18We may not be able to adequately protect or prevent the unauthorized use of our intellectual property
- 19Claims and litigation could be costly
- 20Our failure to comply with laws, government regulations and other requirements could adversely impact our results of operations and financial position
- 21In addition to complying with current requirements and known future requirements, we will be subject to new or more stringent requirements in the future
Other Masco 10-Ks
- FY2025 10-K risk factors21 risks3 reworded
Masco Corp updated customer sales figures for The Home Depot, dropping net sales from $3.0 billion to $2.9 billion in 2025.
Filed Feb 10, 2026
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.