What the changes say
- AI expansion now centers on accelerated datacenter, component, energy, and capital commitments before revenue.
- Risks emphasize cloud and AI misuse, cybersecurity, source-code exposure, and expanding digital-safety obligations.
- Competition, supply-chain constraints, regulation, and uncertain customer spending threaten adoption, growth, and margins.
What changed since the prior 10-K
New
- NewSTRATEGIC AND COMPETITIVE RISKS
A material part of our business involves cloud-based services available across the spectrum of computing devices. We and our competitors continue to devote significant resources to developing and deploying cloud-based strategies and services for consumers and business customers
Cloud transition remains costly while license-based software still generates substantial revenue and competitors pursue similar models.
- NewSTRATEGIC AND COMPETITIVE RISKS
Making our suite of cloud-based and AI products and services platform-agnostic and maintaining the utility, compatibility, and performance of our cloud-based and AI products and services on the growing array of computing devices, including PCs, smartphones, tablets, gaming consoles, and other devices
Platform-agnostic cloud and AI products must work across many devices, while execution failures or misuse could hurt adoption, reputation, and results.
- NewSTRATEGIC AND COMPETITIVE RISKS
Item 1A RISKS RELATING TO THE EVOLUTION OF OUR BUSINESS
Large AI, software, and hardware investments may not achieve expected adoption, revenue, profitability, or historical operating margins.
- NewOPERATIONAL RISKS
inadequate datacenter capacity to support the delivery and continued development of our products and services. Component shortages, excess or obsolete inventory, or price reductions resulting in inventory adjustments have and may increase our cost of revenue
Insufficient datacenter capacity and component shortages, obsolete inventory, or price cuts could constrain services and increase costs.
- NewOPERATIONAL RISKS
In addition to infrastructure, other products such as XBOX consoles, Surface devices, and other hardware are similarly subject to supply chain challenges and disruptions, resulting in shortages which could adversely affect our business, operations, financial condition, and results of operations
Datacenter and hardware operations depend on scarce power, networking equipment, servers, GPUs, and third-party infrastructure exposed to supply, energy, regulatory, and geopolitical disruptions.
- NewLEGAL, REGULATORY, AND LITIGATION RISKS
retrieve and produce customer data in response to compulsory legal demands from law enforcement and governmental authorities are evolving and the requests we are experiencing are increasing in volume and complexity
Increasingly complex and numerous government demands for customer data, alongside evolving digital-market regulation, could raise costs and liability.
Dropped
- DroppedSTRATEGIC AND COMPETITIVE RISKS
Continuing to bring to market compelling cloud-based and AI services and products that generate increasing traffic and market share
- DroppedSTRATEGIC AND COMPETITIVE RISKS
Continuing to enhance the attractiveness of our cloud platforms to third-party developers
- DroppedSTRATEGIC AND COMPETITIVE RISKS
Making our suite of cloud-based services platform-agnostic, available on a wide range of devices and ecosystems, including those of our competitors
Reworded
- 99% rewrittenSTRATEGIC AND COMPETITIVE RISKS
The competitive pressures described above may cause decreased sales volumes, price reductions, and/or increased operating costs, such as for research and development, marketing, and sales incentives, which could adversely affect our financial condition and results of operations
The risk now quantifies accelerated, large-scale AI model and datacenter investments, including capital and energy needs, before expected revenue materializes.
- 86% rewrittenSTRATEGIC AND COMPETITIVE RISKS
Companies compete with us based on a growing variety of business models
The risk shifts from broad cloud business-model competition and costs to AI competition from hyperscalers, open source, and frontier-model providers, plus regulation and scrutiny.
- 62% rewrittenCYBERSECURITY, DATA PRIVACY, AND PLATFORM ABUSE RISKS
Other digital safety abuses
The risk adds product-design, safety-by-design, age-assurance, age-appropriate-design, and parental-control obligations, especially concerning children.
- 34% rewrittenLEGAL, REGULATORY, AND LITIGATION RISKS
INTELLECTUAL PROPERTY RISKS
The risk adds unauthorized source-code disclosure, loss of trade-secret protection, and easier third-party copying of product functionality.
- 32% rewrittenCYBERSECURITY, DATA PRIVACY, AND PLATFORM ABUSE RISKS
Security of our information technology
The risk expands potential unauthorized access beyond Microsoft and customer systems to partner and supplier systems and data.
- 29% rewrittenCYBERSECURITY, DATA PRIVACY, AND PLATFORM ABUSE RISKS
Item 1A Security of our products, services, devices, and customers’ data
The risk clarifies that customer-data protection depends on third-party infrastructure, including software as well as hardware and other elements.
Was: Security of our products, services, devices, and customers’ data
- 28% rewrittenGENERAL RISKS
Social media may increase the likelihood, speed, and magnitude of negative brand events. If our brands or reputation are damaged, it could adversely affect our business, results of operations, or ability to attract the most highly qualified employees
The risk adds economic uncertainty, demand evolution, technology cycles, interest rates, foreign exchange, and customer-spending timing and mix as causes of delayed IT spending.
- 25% rewrittenSTRATEGIC AND COMPETITIVE RISKS
Competition among platform-based ecosystems
The risk removes explicit network-scale and significant-firm competition language, emphasizing instead that competing platforms may hinder customer attraction and retention.
All 20 risk factors
Headings as the filing states them, in filing order.
STRATEGIC AND COMPETITIVE RISKS
- 01Competition in the technology sector
- 02Competition among platform-based ecosystems25% rewritten
- 03Companies compete with us based on a growing variety of business models86% rewritten
- 04A material part of our business involves cloud-based services available across the spectrum of computing devices. We and our competitors continue to devote significant resources to developing and deploying cloud-based strategies and services for consumers and business customersNew
- 05Other competitors develop and offer free applications, online services, and content, and make money by selling third-party advertising. Advertising revenue funds development of products and services these competitors provide to users at little or no cost, competing directly with our revenue-generating products
- 06The competitive pressures described above may cause decreased sales volumes, price reductions, and/or increased operating costs, such as for research and development, marketing, and sales incentives, which could adversely affect our financial condition and results of operations99% rewritten
- 07Making our suite of cloud-based and AI products and services platform-agnostic and maintaining the utility, compatibility, and performance of our cloud-based and AI products and services on the growing array of computing devices, including PCs, smartphones, tablets, gaming consoles, and other devicesNew
- 08Item 1A RISKS RELATING TO THE EVOLUTION OF OUR BUSINESSNew
CYBERSECURITY, DATA PRIVACY, AND PLATFORM ABUSE RISKS
- 09Security of our information technology32% rewritten
- 10Item 1A Security of our products, services, devices, and customers’ data29% rewritten
- 11Development and deployment of defensive measures
- 12Advertising, professional, marketplace, and gaming platform abuses
- 13Other digital safety abuses62% rewritten
OPERATIONAL RISKS
- 14inadequate datacenter capacity to support the delivery and continued development of our products and services. Component shortages, excess or obsolete inventory, or price reductions resulting in inventory adjustments have and may increase our cost of revenueNew
- 15In addition to infrastructure, other products such as XBOX consoles, Surface devices, and other hardware are similarly subject to supply chain challenges and disruptions, resulting in shortages which could adversely affect our business, operations, financial condition, and results of operationsNew
LEGAL, REGULATORY, AND LITIGATION RISKS
- 16retrieve and produce customer data in response to compulsory legal demands from law enforcement and governmental authorities are evolving and the requests we are experiencing are increasing in volume and complexityNew
- 17INTELLECTUAL PROPERTY RISKS34% rewritten
GENERAL RISKS
- 18Data security breaches, cybersecurity incidents, responsible AI failures, compliance failures, or actions of partners or individual employees
- 19Social media may increase the likelihood, speed, and magnitude of negative brand events. If our brands or reputation are damaged, it could adversely affect our business, results of operations, or ability to attract the most highly qualified employees28% rewritten
- 20Challenging economic conditions also may impair the ability of our customers to pay for products and services they have purchased. As a result, allowances for doubtful accounts and write-offs of accounts receivable may increase
Other Microsoft 10-Ks
- FY2025 10-K risk factors17 risks
Microsoft faces intense competition across platforms, cloud services, and AI development, alongside major cybersecurity and intellectual property protection challenges.
Filed Jul 30, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.