What the changes say
- Non-alcoholic giants entering alcohol markets increase competitive pressures and costs for the company.
- Packaging costs and supplier consolidation threaten financial results and supply chains.
- U.S. tariff programs significantly escalate material costs in 2026.
What changed since the prior 10-K
New
- New
Several large non-alcoholic beverage companies including Coke, Pepsi, Monster and Arizona have entered the alcoholic beverage market directly or through licensing agreements with alcoholic beverage companies to develop alcohol versions of existing traditional non-alcohol brands
Large non-alcoholic brands like Coke, Pepsi, and Monster are entering the alcohol market, increasing distribution competition and costs for the company.
- NewRisks Related to the Company's Business and Operations
The Company is dependent on key packaging suppliers and an increase in packaging costs could harm the Company’s financial results
The company relies on single-source suppliers for certain flavorings, crowns, and labels, exposing it to potential supply disruptions and rising packaging costs.
- NewRisks Related to Law and Regulations
The Company has been and expects to continue to be adversely impacted by tariff programs
Tariffs on goods sourced from Canada, the European Union, China, and Mexico caused $11 million in costs in 2025 and are estimated to reach $20 million to $30 million in 2026.
Dropped
- DroppedRisks Related to the Company's Business and Operations
In 2020 and 2021, as the Truly and the Twisted brand families grew significantly and overall demand for cans increased, the Company experienced supply constraints for cans. These supply constraints impacted the Company’s production schedules and increased can cost by having to use a more expensive supplier
Reworded
- 55% rewritten
Changes in public attitudes and drinker tastes could harm the Company’s business. Regulatory changes in response to public attitudes could adversely affect the Company’s business
Added discussion of younger generations embracing moderation, wellness trends, non-alcoholic alternatives, and the sober curious movement.
- 45% rewrittenRisks Related to the Company's Business and Operations
The Company has significantly increased its product offerings and distribution footprint, which increases complexity and could adversely affect the Company’s performance and financial results
Removed specific mentions of the Sun Cruiser brand launch and Truly Unruly Mix Pack from 2024 innovations.
- 40% rewritten
The Beyond beer and Traditional beer markets within the United States (“US Beer Market”) is highly competitive due to the participation of large domestic and international brewers and the large number of regional and local competitors, who distribute similar products that have similar pricing and target drinkers
Added Guinness to the list of imported beers competing aggressively against the company in the United States.
- 35% rewrittenRisks Related to the Company's Business and Operations
The Company’s advertising and promotional investments may affect the Company’s financial results but not be effective
Added specific financial figures showing advertising and promotion spending increased by $61.0 million in 2025 with an estimated $20 million to $40 million increase in 2026.
- 34% rewrittenRisks Related to the Company's Business and Operations
The Company’s inability to react to changes in demand could have a material adverse effect on the Company’s operations or financial results
Updated the volume decline period to include through 2025 and added commentary on better matching supply chain to demand.
- 20% rewrittenRisks Related to the Company's Business and Operations
The Company’s reliance on production facilities owned by others and an inability to leverage investment in the Company-owned breweries could have a material adverse effect on the Company’s operations or financial results
Updated domestic volume produced in company-owned breweries to 86% in 2025 with projections over 90% in 2026.
All 26 risk factors
Headings as the filing states them, in filing order.
Other
- 01The Company faces substantial competition
- 02The Beyond beer and Traditional beer markets within the United States (“US Beer Market”) is highly competitive due to the participation of large domestic and international brewers and the large number of regional and local competitors, who distribute similar products that have similar pricing and target drinkers40% rewritten
- 03Several large non-alcoholic beverage companies including Coke, Pepsi, Monster and Arizona have entered the alcoholic beverage market directly or through licensing agreements with alcoholic beverage companies to develop alcohol versions of existing traditional non-alcohol brandsNew
- 04Changes in public attitudes and drinker tastes could harm the Company’s business. Regulatory changes in response to public attitudes could adversely affect the Company’s business55% rewritten
- 05The Company is dependent on its distributors
Risks Related to the Company's Business and Operations
- 06There is no assurance that the Company will grow its business in the future or that the Company can adapt to the challenges of the changing competitive environment
- 07The Company’s inability to react to changes in demand could have a material adverse effect on the Company’s operations or financial results34% rewritten
- 08its ability to reduce risk of both over and under supply by improving and automating manual internal processes for demand and production planning
- 09The Company’s advertising and promotional investments may affect the Company’s financial results but not be effective35% rewritten
- 10The Company is dependent on key packaging suppliers and an increase in packaging costs could harm the Company’s financial resultsNew
- 11The Company is dependent on key ingredient suppliers, including foreign sources; its dependence on foreign sources creates foreign currency and tariff exposure for the Company; the Company’s use of natural ingredients creates weather and crop reliability and excess/shortage inventory exposure for the Company
- 12The Company purchased most of the malt used in the production of its beer from four suppliers during 2025. The Company is exposed to the quality of the barley crop each year, and significant failure of a crop would adversely affect the Company’s costs
- 13The Company’s new product development can also be constrained by any limited availability of the desired ingredients. Growth rates higher than planned or the introduction of new products requiring special ingredients could create demand for ingredients greater than the Company can source
- 14The Company’s reliance on production facilities owned by others and an inability to leverage investment in the Company-owned breweries could have a material adverse effect on the Company’s operations or financial results20% rewritten
- 15The Company has an experienced leadership team with an established track record of business success and innovation in the beverage and consumer goods industries
- 16The Company has significantly increased its product offerings and distribution footprint, which increases complexity and could adversely affect the Company’s performance and financial results45% rewritten
- 17Changes in drinker attitudes on brand equity and reliance on the Company’s founders in the Samuel Adams and Dogfish Head brand communications may adversely affect demand for the Company’s production and results of operations
- 18The Company’s operations are subject to certain operating hazards that could result in unexpected costs or product recalls that could harm the Company’s business
- 19The Company relies upon complex information systems and vulnerabilities or disruptions of these systems could expose us to liability and harm our business and operations
- 20We use AI in our business, and challenges with properly managing its use could result in harm to our brands, reputation, business or customers
- 21An increase in energy costs could harm the Company’s financial results
- 22The Class B shareholder has significant control over the Company
Risks Related to Law and Regulations
- 23Changes in tax, environmental and other regulations, government shutdowns or failure to comply with existing licensing, trade or other regulations could have a material adverse effect on the Company’s financial condition
- 24The Company has been and expects to continue to be adversely impacted by tariff programsNew
- 25There is no guarantee that the Company will not face litigation that could harm the Company’s business
Risks Related to General Economic Conditions
- 26The Company’s operating results and cash flow may be adversely affected by unfavorable economic, financial and societal market conditions
Other Boston Beer 10-Ks
- FY2024 10-K risk factors24 risks
Boston Beer faces intense competition from industry giants like AB InBev and Molson Coors within the US beer and beyond beer markets.
Filed Feb 25, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.