Tuniu (TOUR) Q4 2025 earnings call transcript

Transcript, summary, guidance, and what analysts pressed on from the Tuniu Corp. call on March 5, 2026.

Held
March 5, 2026
Length
28 min
Tone
Positive0.65
Words
2,517
Q1 2026 revenue guidance
$125.7 million to $131.6 millionup 7% to 12% year-over-year
Shareholder-return plan
up to US$50 millionthree years from March 2026
Live-streaming transaction volume
over 15%2025; approximately 10% in 2024
Offline stores
more than 400at end of 2025
Caucasus tour transaction volume
over 500% year-over-year growthconnecting-flight products
Cash and investments
1.1 billionas of December 31, 2025

Summary

Management framed 2025 as disciplined, product-led growth, emphasizing supply-chain leverage, diversified channels and technology alongside sustained profitability.

  • 500%Connecting-flight Caucasus tours recorded over 500% year-over-year transaction-volume growth as the company targets more departure points and destinations.
  • 15%Live streaming exceeded 15% of 2025 transaction volume, up from approximately 10% in 2024, and achieved channel-level profitability.
  • $50MThe company highlighted a shareholder-return plan of up to US$50 million over three years beginning March 2026.

Guidance

  • $125.7MQ1 2026 net revenue $125.7 million to $131.6 million, up 7% to 12% year-over-year

Notable disclosures

  • 500%Over 500% year-over-year transaction-volume growth came from Caucasus tours using connecting flights.
  • 15%Live streaming contributed over 15% of 2025 transaction volume, versus approximately 10% in 2024.
  • The company said it is making booking capabilities available to external AI agents through an MCP interface.
  • $50MThe shareholder-return plan totals up to US$50 million over three years beginning March 2026.

Risks raised

  • Full-year sales and marketing expenses rose 80% year-over-year, primarily due to higher promotion expenses.
  • Full-year gross profit fell 6% year-over-year despite 13% revenue growth.
  • Other revenue declined 20% for the year, primarily due to lower commission fees from other travel-related products.

Tone: Positive 0.65

Management stressed product momentum, channel expansion, profitability and shareholder returns, while full-year gross profit fell and marketing costs rose sharply.

Who spoke

Company

  • MaryInvestor Relations
  • Donald YuChairman and Chief Executive Officer
  • AnqiangFinancial Controller

Full transcript

Analyst questions are marked with a bar. Timestamps are into the recording.

Prepared remarks

00:00

Hello, and thank you for standing by for TUNY's 2025 fourth quarter and full year earnings conference call. At this time, all participants are in listen-only mode. After management's prepared remarks, there will be a question and answer session. Today's conference is being recorded. If you have any objections, you may disconnect at this time. I would now like to turn the meeting over to your host for today's conference call, Director of Investor Relations, Mary.

00:33

MaryInvestor Relations

Thank you, Cassie. And welcome to our 2025 fourth quarter and a four-year earnings conference call. Joining me on the call today are Donald Yu, two new founder, chairman, and chief executive officer. And Ann Chang Chen, two new financial controller. For today's agenda, management will discuss business updates, operation highlights, and financial performance for the fourth quarter and fiscal year 2025.

Before we continue, I refer you to our safe harbor statement in the earnings press release, which applies to this call, as we will make forward-looking statements. Also, this call includes discussions of certain non-GAAP financial measures. Please refer to our earnings release, which contains a reconciliation of non-GAAP measures to the most directly comparable GAAP measures.

Finally, please note that, unless otherwise stated, all figures mentioned during this conference call are in RMB. I would now like to turn the call over to our founder, chairman and chief executive officer, Donald Yu.

01:53

Donald YuChairman and Chief Executive Officer

Thank you, Mary. Good day, everyone. Welcome to our fourth quarter and four-year 2025 earnings conference call. In the fourth quarter, our business continued to maintain solid growth momentum. Net revenues increased by 20% year-over-year, exceeding our previous guidance. While revenues from our core package tool products grow at an even faster pace, rising 35% year-over-year.

At the same time, we achieved profitability for both the quarter and the year. This also marks the third consecutive year following the pandemic in which we have delivered four-year non-GAAP profitability.

We have announced a long-term shareholder return plan totaling up to US$50 million to be carried out during the three-year period from March 2026. via cash dividends and share repurchases. This plan reflects both our commitment to provide shareholders with sustainable returns and our confidence in the long-term outlook of the travel industry. The travel market continued to grow in a healthy manner in the past year.

The extension of national holidays and other favorable policies further stimulated domestic travel demand, while the increasing number of visa-free destinations made it easier for Chinese travelers to explore more destinations overseas. In 2025, we adopted a more proactive product strategy by differentiating our products and the product line. We targeted distinct customer segments and offered a richer, more tailored portfolio based on customer needs.

Meanwhile, we leveraged our supply chain strength to enhance price competitiveness and attract more customers. During the year, we continued to pursue an open and collaborative approach, attracting high-quality partners to expand new channels and enhance service quality for our customers. Contributions from channels such as large streaming, offline stores, and corporate clients continued to increase as the share of 2NEWS transaction volume.

In addition, we actively embraced new technologies, leveraging innovation tools to further enhance our product and service, and improve operational efficiency.

Now I will walk you through our key achievements in more detail. First, our strong supply chain remains the foundation for delivering high-quality and price-competitive products. In 2025, we further enhanced our direct and centralized procurement strategy in order to lower purchasing costs. Moreover, based on customer needs and paying points, we consolidated flight resources and introduced several connecting flights for select long-haul travel products to niche destinations. This approach further expanded our departure city coverage, making it more convenient for travelers from lower-tier cities to travel abroad. It also enabled us to take advantage of airline discounts available in those hubs allowing us to offer even more competitive pricing to our customers and further boosted demand for related destinations Many hub cities such as Chengdu and Ulumuchi are popular tourist destinations themselves, allowing travelers to combine stopovers with near visits.

As a result, these products gain strong traction upon launch. For example, our Caucasus theory using connecting flights recorded over 500% year-over-year growth in transaction volume in 2025. We will continue to expand these offerings by adding more departure points and destinations.

In terms of products, we continued to adopt a differentiated strategy to better sell distinct customer segments. As the core customers of our new tool products, experienced travelers and repeat customers tend to prioritize the travel experience and typically have greater flexibility in both time and budget. In 2025, new tool introduced a wider range of niche destination products, including the organized the tours products to the Caucasus region in April and to South America in October. At the same time, we further enhanced the travel experience of new tour products by implementing a zero-shopping policy throughout the trip, and some including curated experiences experiences such as Michelin star dining and helicopter tours. In the second half of 2024, we launched our new select series, offering a wider range of cost-effective products and further expanding to new price tiers.

In 2025, we expanded our new SELECT offerings to cover a broader array of international destinations. With more competitive pricing, the new SELECT products have attracted a wider customer base, enabling travelers to either reduce their travel budgets or explore additional destinations within the same budget. an option that strongly appeals to travel fans, particularly younger ones.

The new select Singapore-Malaysia Tour Series, launched in June last year, recorded over 10,000 paid bookings during the summer holiday period.

We also observed a continued rise in demand for self-guided tours. particularly in the domestic travel market. Last year, we expanded the supply of our Hotel Plus X products with hotels as the core and supported by dynamic packaging technology. We broadened the coverage to all provinces in China, Chinese mainland, and further penetrated lower-tier markets.

During the 2025 Labor Day and National Day holidays, transaction volume for our self-drive toward products recorded a triple-digit year-over-year growth. Going forward, we will continue this strategy by expanding the supply and destination coverage of our self-guided tool products. In addition, in 2025, we continued to explore and expand diversified channels. Live streaming is playing an increasingly important role for our sales. In 2025, both payment and verification volume through our live streaming channel continued to record double digits year-over-year growth, while achieving profitability through a single channel.

Live streaming channel contributed over 15% to our total transaction volume in 2025, compared to approximately 10% in 2024. On the product side, first we expanded the range of live streaming offerings. Beyond the traditional hotel plus scenic sports packages, we added personalized service products such as travel photography, as well as more high ticket items like long-haul outbound travel products, enriching customers' choices.

Second, we fully leverage our supply chain advantages to ensure competitive pricing. For example, our new-sex products are highly popular with live stream audiences due to their good value for money. In terms of format, we increased the number of our outdoor live streaming shows, including inviting live streamers to broadcast live from destination sites. In March last year, TUNE partnered with multiple live streamers to conduct a 21-day on-site live streaming campaign across 10 islands in the Middle East, generating cumulative sales of over 100 million RMB. On the service side, with more than a decade of experience in the travel industry, we provide professional tour guidance and comprehensive travel-related services. In addition we have a dedicated verification team and specialized system support in place to deliver a smoother redemption experience for customers Offline stores remain an essential part of our overall sales and service network.

At the end of 2025, we operated more than 400 stores nationwide. We expanded our store presence in key cities, including major popular tourist destinations and transportation hubs such as Chengdu and Xi'an. building skills in local markets to enhance operational efficiency and reduce costs. In 2025, transaction volume from offline stores increased by nearly 20% year-over-year. We also continued to develop channels such as traffic platforms and corporate clients, tailoring our product offerings to the specific needs of each channel. On traffic platforms, sales of standalone products such as air tickets and hotel bookings grow rapidly. For corporate clients, in addition to providing business travel booking service, we leveraged our extensive experience in the leader segment to offer customized group travel solutions as well as personal and family vacation products for employees.

In the fourth quarter of 2025, transaction value from corporate clients increased by more than 20% year-over-year. In terms of technology, we are exploring the application of AI agents across various business scenarios. Last April, Tuniu officially launched our self-developed travel agent, Travel AI Agent, AI Assistant Xiaoniu. The Assistant integrates vertical travel application scenarios with large language models to provide customers with one-stop services, including smart search, automated price comparisons, personalized recommendations, and dynamic packaging. At the same time, we continue to integrate technological tools into our daily operations. These initiatives have improved efficiency and helped control operating costs. We are encouraged by the growing adoption of our AI tools among both customers and employees. In addition, we have adopted an open collaboration approach by gradually providing external AI agents such as OpenClaw with the same comprehensive travel booking capabilities available in our app via MCP interface, enabling them to search and replace bookings directly.

We will continue to embrace new technology to support high-quality growth. Over the past year, we've made steady progress while managing a range of challenges. Overall, the company continues to move forward on the sustainable development path. In the years ahead, we will remain focused on customer needs, continue refining our products services and expand our reach through diversified channels to support stable and sustainable growth. I will now turn the call over to Anqiang, our financial controller, by the financial highlights.

19:10

AnqiangFinancial Controller

Thank you, Donald. Hello everyone. Now I Now I will walk you through our fourth quarter and fiscal year 2025 financial results in greater detail. Please note that our number three amounts are in RMB unless otherwise stated. You can find the US dollar equivalents of the numbers in our earnings release. For the fourth quarter of 2025, net revenues were $123.5 million, representing a year-over-year increase of 20 percent from the corresponding period in 2024. Revenues from package tools were up 35 percent year-over-year to 102.1 million and accounted for 83 percent of our total net revenue for the quarter. The increase was primarily due to the growth of organized tools and self-guided tools. Other revenues were down 21% year-over-year to 21.5 million and accounted for 17% of our total net revenues.

The decrease was primarily due to the decrease of merchandise sales. Wealth profit for the fourth quarter of 2025 was 17 million, which was almost in line with growth profit in the fourth quarter of 2024. Operating expenses for the fourth quarter of 2025 were $69 million, down 16% year-over-year. Research and product development expenses for the fourth quarter of 2025 were $12.3 million, down 8% year-over-year. The decrease was primarily due to the decrease in research and product development but the now related expenses Sales and marketing expenses for the fourth quarter of 2025 were million up 3 year The increase was primarily due to the increase in promotion expenses.

General and administrative expenses for the fourth quarter of 2025 were $12.8 million, down 52% year-over-year. The decrease was primarily due to the employment of property and equipment net recorded in the fourth quarter of 2024.

Net income attributable to ordinary shareholders of Tonya Corporation was $1.5 million in the fourth quarter of 2025. Non-GAAP net income attributable to ordinary shareholders of Tunia Corporation, which excluded share-based compensation expenses and amortization of acquired intangible assets, was $3.5 million in the fourth quarter of 2025.

As of December 31, 2025, the company had cash and cash equivalents, restricted cash, certain investments and long-term deposits of 1.1 billion. Cash flow generated from operations for the fourth quarter of 2025 was 68.8 million. Capital expenditures for the fourth quarter of 2025 was 0.5 million.

Now, moving to full-year 2025 results. In 2025, net revenues were $578 million, representing a 13% year-over-year increase. Revenues from package tours were up 21% year-over-year to $493.5 million and accounted for 85% of our total net revenues in 2025.

The increase was primarily due to the growth of organized tours and self-guided tours. Other revenues were down 20% year-over-year to $84.5 million. and accounted for 15% of our total net revenues in 2025.

The decrease was primarily due to the decrease in the commission fees received from other travel-related products. Gross profit was $335 million in 2025, down 6% year-over-year. Operating expenses were $323.7 million in 2025, up 10% year-over-year. Research and product development expenses were $59 million in 2025, up 12% year-over-year. The increase was primarily due to the increase in research and product development personnel-related expenses.

Sales and marketing expenses were 193.9 million in 2025, up 80% year-over-year. The increase was primarily due to the increase in promotion expenses. General and administrative expenses were $71.8 million in 2025, down 18% year-over-year.

The decrease was primarily due to the decrease in general and administrative personnel-related expenses and the employment of property and equipment net. Net income attributable to ordinary shareholders of two new corporations was $31.1 million in 2025. Non-GAAP net income attributable to ordinary shareholders of two new corporations, which excluded share-based compensation expenses, amortization of acquiring tangible assets, and employment of property and equipment net was $42.6 million in 2025.

Capital expenditures were $4.4 million in 2025. For the first quarter of 2026, the company expects to generate $125.7 million to $131.6 million of net revenues, which represents a 7% to 12% increase year-over-year. Please note that this forecast will fly to new currents and preliminary view on the industry and its operations, which is subject to change. Thank you for listening. We are now ready for your questions. Operator?

Questions and answers

26:36

We will now begin the question and answer session. To ask a question, you may press star then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the key. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time we will pause momentarily to assemble our roster. Once again, to ask a question, please press star and one to enter the question queue. There are no questions at this time. I will now turn the call over to TUNA's Director of Investor Relations, Mary.

27:56

MaryInvestor Relations

Once again, thank you for joining us today. Please don't hesitate to contact us if you have any further questions. Thank you for your continued support, and we look forward to speaking with you in the coming months. Thank you for your participation in today's conference. This concludes the presentation. You may now disconnect. Have a good day.

Other Tuniu earnings calls

  • Q2 2026 earnings call

    Management framed the quarter around product diversification and channel reach, while acknowledging outbound weakness and lower-margin self-guided mix.

    Aug 25, 2026Mildly positive0.25
  • Q1 2026 earnings call

    Management framed growth as dependent on broadening supply and channels, while emphasizing differentiated products and warning that near-term booking visibility remains limited.

    Jun 05, 2026Positive0.45
  • Q3 2025 earnings call

    Management framed the quarter around broad travel demand and product-led growth, while emphasizing self-drive expansion and aiming to preserve profitability through the seasonal slowdown.

    Dec 05, 2025Positive0.65

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