Risk factors

Ulta Beauty (ULTA) risk factors

Item 1A of every Ulta Beauty, Inc. 10-K on file, and what changed from one year to the next. Readings are automated and can be wrong; check the filing for the exact wording.

  • FY2026 10-K risk factors
    29 risks8 new5 dropped16 reworded

    AI adoption, misuse, and competitive technology gaps are now explicit risks for Ulta Beauty.

    Filed Mar 26, 2026
  • FY2025 10-K risk factors
    26 risks

    Growth depends on new store openings, e-commerce execution, and managing inventory shrink from organized retail crime.

    Filed Mar 27, 2025