Risk factors

Ulta Beauty (ULTA) risk factors

Item 1A of every Ulta Beauty, Inc. 10-K on file, and what changed from one year to the next.

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  • FY2026 10-K risk factors

    29 risks, 8 new, 5 dropped, 16 reworded since the prior year. AI adoption, misuse, and competitive technology gaps are now explicit risks for Ulta Beauty.

    Filed Mar 26, 2026
  • FY2025 10-K risk factors

    26 risks. Growth depends on new store openings, e-commerce execution, and managing inventory shrink from organized retail crime.

    Filed Mar 27, 2025