Vital Farms (VITL) executive compensation, 2026 proxy

Russell Diez-Canseco, President, Chief Executive Officer and Executive Chairperson, was paid $3.6M in fiscal 2025, down 40% from $6M the year before. The CEO-to-median-employee pay ratio was 44:1, on median employee pay of $81,259.

Filed
April 27, 2026
Annual meeting
June 10, 2026
Pay year
fiscal 2025
Named executives
5
CEO total pay
$3.6M-40% vs prior year
CEO to median employee
44:1median $81,259
CEO pay in equity
59%$2.1M in awards
Prior say-on-pay support
93%of votes cast
Net Revenue
$759.4MIncrease of 25.3% over prior year
Adjusted EBITDA
$114.0MSurpassed $100 million for first time
CEO Variable Compensation
78.9%At-risk target executive compensation
Short-Term Incentive Payout
93%Based on financial performance targets

How Diez-Canseco was paid

$3.6M in total for fiscal 2025, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.

Salary21%Stock awards59%Non-equity incentive19%All other compensation1%

Named executive officers

ExecutiveTotal
Russell Diez-CansecoPresident, Chief Executive Officer and Executive Chairperson$3,616,512
Thilo WredeChief Financial Officer$1,647,391
Peter PappasChief Sales Officer and President, Eggs$1,341,212
Joanne BalChief Legal Officer, Corporate Secretary & Head of Impact$1,159,688
Joseph HollandChief Supply Chain Officer$1,158,558

What changed and why

  • $759.4MNet revenue increased 25.3% to $759.4 million for fiscal 2025.
  • $100MAdjusted EBITDA surpassed $100 million for the first time, reaching $114.0 million.
  • $3.6MCEO total compensation decreased to $3,616,512 from $5,999,349 in the prior year.
  • 93%Short-term incentive program was earned at 93% based on performance.
  • 50%Long-term equity structure consisted of 50% PSUs and 50% time-vesting RSUs.

About this page

Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.