How Semler was paid
$2.5M in total for 2025, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.
Named executive officers
| Executive | Salary | Stock | Incentive | Other | Total |
|---|---|---|---|---|---|
| Dakota SemlerChief Executive Officer | $263,966 | $1,938,474 | $233,589 | $44,245 | $2,480,274 |
| Giordano SordoniChief Operating Officer | $256,731 | $1,938,474 | $233,589 | — | $2,428,794 |
| Liana PogosyanChief Financial Officer | $295,385 | $463,548 | $127,176 | — | $886,109 |
What changed and why
- $2.5M$2,480,274 CEO total compensation decreased from $2,690,833 in 2024.
- $1.9M$1,938,474 CEO stock awards represented the largest component of 2025 compensation.
- 51.91%51.91% was the actual payout percentage under the 2025 annual bonus plan.
- $234K$233,589 was the CEO's 2025 annual cash incentive payout.
- Four metrics determined 2025 bonuses: operating cash flow, revenue, gross margin and unit deliveries.
- No discretionary bonuses were awarded for 2025 performance.
About this page
Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.