YELP (YELP) risk factors, 2025 10-K

YELP's 2025 10-K lists 40 risk factors in 5 groups. No earlier 10-K is on file to compare against, so the most company-specific risks are read out below.

Risk factors listed
405 groups
Section length
20k wordsItem 1A

What dominates the section

  • Yelp’s business depends heavily on advertising demand, user traffic and engagement, and the value of its local-business content.
  • AI is creating both competitive pressure and product risks, including less trustworthy AI-generated reviews.
  • Platform reliability, cybersecurity, mobile performance and third-party infrastructure are central to retaining users and advertisers.
  • Evolving privacy, data, platform and other regulations could require costly changes to Yelp’s products and practices.

The risks most specific to YELP

  • Risks Related to Our Business and Industry

    We generate substantially all of our revenue from advertising. If we fail to maintain and expand our base of advertisers, our revenue and our business will be harmed

    Yelp generates substantially all revenue from advertising, so losing advertisers or failing to show strong returns would directly hurt the business.

  • Risks Related to Our Business and Industry

    If traffic to or user engagement on our platform declines, our revenue, business and operating results may be harmed

    Declining traffic or user engagement would reduce ad clicks, advertiser value and the content that attracts further visitors.

  • Risks Related to Our Business and Industry

    We face intense competition in rapidly evolving markets, and expect competition to increase in the future

    Search engines, directories, AI products and other platforms compete with Yelp for users, reviews and advertising customers.

  • Risks Related to Our Business and Industry

    Consumers frequently access online services through a variety of platforms other than desktop computers, including mobile devices. If we are unable to operate effectively on such devices or our products for such devices are not compelling, our business could be adversely affected

    Because most advertising revenue comes from mobile devices, weak mobile, voice, automotive or other-device experiences could reduce usage and revenue.

  • Risks Related to Our Business and Industry

    If we fail to generate, maintain and recommend sufficient content from our users that consumers find relevant, helpful and reliable, our traffic and revenue will be negatively affected

    Insufficient or unreliable user reviews and other local-business content could reduce consumer trust, traffic and advertising revenue.

  • Risks Related to Our Business and Industry

    of concerns that they may be harassed or sued by the businesses they review, instances of which have occurred in the past and may occur again in the future

    AI-generated reviews may be viewed as less trustworthy, while harassment or lawsuits could discourage consumers from posting reviews.

  • Risks Related to Our Technology and Intellectual Property

    Our business is dependent on the uninterrupted and proper operation of our technology and network infrastructure. Any significant disruption in our service could damage our reputation, result in a potential loss of users and engagement and adversely affect our results of operations

    Outages or slow performance on Yelp’s platform could drive users to competing services and reduce future engagement.

  • Risks Related to Our Technology and Intellectual Property

    If our security measures, or those of the third parties with whom we work, are compromised, or if our platform is subject to attacks that degrade or deny the ability of users to access our content, users may curtail or stop use of our platform

    Cyberattacks or compromised third-party systems could expose user and business information, disrupt access and trigger liability or litigation.

  • Risks Related to Our Technology and Intellectual Property

    We are increasingly using AI technologies on our platform and in our business operations, which involves significant risks and may not provide the expected benefits to our business

    Yelp’s growing use of AI for recommendations, transactions, summaries and advertising may produce inaccurate results, harm trust or fail to deliver expected benefits.

  • Risks Related to Regulatory Compliance and Legal Matters

    a rapidly evolving industry, and many laws and regulations that impact our business are being proposed, are still evolving or are being tested in courts, which adds to the complexity of operating our business

    New or changing laws and court interpretations could force Yelp to alter its policies, platform design, products or features.

All 40 risk factors

Headings as the filing states them, in filing order.

Risks Related to Our Business and Industry

  1. 01Adverse macroeconomic conditions — such as the current uncertain economic environment — have had, and may continue to have, a significant adverse impact on our business and results of operations, and also exposes our business to other risks
  2. 02We generate substantially all of our revenue from advertising. If we fail to maintain and expand our base of advertisers, our revenue and our business will be harmed
  3. 03experiencing since late December 2023
  4. 04Our strategy to grow our business may not be successful and may expose us to additional risks
  5. 05If traffic to or user engagement on our platform declines, our revenue, business and operating results may be harmed
  6. 06We rely on the performance of highly skilled personnel, and if we are unable to attract, retain and motivate well-qualified employees, our business could be harmed
  7. 07We face intense competition in rapidly evolving markets, and expect competition to increase in the future
  8. 08These risks may be exacerbated by the trend in recent years toward consolidation among online media companies, potentially allowing our larger competitors to offer bundled or integrated products that feature alternatives to our platform
  9. 09We rely on third-party service providers and strategic partners for many aspects of our business, and any failure to maintain these relationships could harm our business
  10. 10If we fail to manage our employee operations and organization effectively, our brand, results of operations and business could be harmed
  11. 11Consumers frequently access online services through a variety of platforms other than desktop computers, including mobile devices. If we are unable to operate effectively on such devices or our products for such devices are not compelling, our business could be adversely affected
  12. 12If we fail to generate, maintain and recommend sufficient content from our users that consumers find relevant, helpful and reliable, our traffic and revenue will be negatively affected
  13. 13of concerns that they may be harassed or sued by the businesses they review, instances of which have occurred in the past and may occur again in the future
  14. 14Our business depends on a strong brand. Maintaining, protecting and enhancing our brand requires significant resources and our efforts to do so may not be successful
  15. 15We are committed to providing a great consumer experience, which may cause us to forgo short-term gains and advertising revenue
  16. 16Our aspirations and disclosures related to ESG matters expose us to risks that could adversely affect our reputation and performance

Risks Related to Our Technology and Intellectual Property

  1. 17Our business is dependent on the uninterrupted and proper operation of our technology and network infrastructure. Any significant disruption in our service could damage our reputation, result in a potential loss of users and engagement and adversely affect our results of operations
  2. 18If our security measures, or those of the third parties with whom we work, are compromised, or if our platform is subject to attacks that degrade or deny the ability of users to access our content, users may curtail or stop use of our platform
  3. 19We are increasingly using AI technologies on our platform and in our business operations, which involves significant risks and may not provide the expected benefits to our business
  4. 20Failure to protect or enforce our intellectual property rights could harm our business and results of operations
  5. 21Some of our products contain open source software, each of which may pose particular risks to our proprietary software and solutions
  6. 22We may be unable to continue to use the domain names that we use in our business, or prevent third parties from acquiring and using domain names that infringe on, are similar to, or otherwise decrease the value of our brand or our trademarks or service marks

Risks Related to Our Financial Statements and Tax Matters

  1. 23We expect a number of factors to cause our operating results to fluctuate on a quarterly and annual basis, which may make it difficult to predict our future performance
  2. 24We rely on data from internal tools to calculate our performance metrics. Real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business
  3. 25We have incurred significant operating losses in the past, and we may not be able to generate sufficient revenue to maintain profitability. Our failure to achieve an adequate growth rate will adversely affect our business and results of operations
  4. 26We have a limited operating history in an evolving industry, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful
  5. 27If we default on our credit obligations, our business, revenue and financial results could be harmed
  6. 28If our goodwill or intangible assets become impaired, we may be required to record a significant charge to our statements of operations
  7. 29We may require additional capital to support business growth, and such capital might not be available on acceptable terms, if at all
  8. 30We may have exposure to greater than anticipated tax liabilities
  9. 31Changes in tax laws or tax rulings, or the examination of our tax positions, could materially affect our financial position and results of operations

Risks Related to Regulatory Compliance and Legal Matters

  1. 32We are, and may be in the future, subject to disputes and assertions that we violate the rights of other parties. These disputes may be costly to defend and could harm our business and operating results
  2. 33a rapidly evolving industry, and many laws and regulations that impact our business are being proposed, are still evolving or are being tested in courts, which adds to the complexity of operating our business
  3. 34The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board members

Risks Related to Ownership of Our Common Stock

  1. 35Our share price has been and will likely continue to be volatile
  2. 36We cannot guarantee that our stock repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and could diminish our cash reserves
  3. 37We do not intend to pay dividends for the foreseeable future and, as a result, our stockholders’ ability to achieve a return on their investment will depend on appreciation in the price of our common stock
  4. 38Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our Company more difficult, limit attempts by our stockholders to replace or remove our current management and limit the market price of our common stock
  5. 39This exclusive-forum provision would not apply to suits brought to enforce a duty or liability created by the Exchange Act
  6. 40Future sales of our common stock in the public market could cause our share price to decline

Other YELP 10-Ks

  • 2026 10-K risk factors

    40 risks. Yelp relies heavily on local advertising revenue which faces macroeconomic pressures and intense AI-driven competition.

    Filed Feb 27, 2026

About this page

Item 1A of the 10-K on EDGAR was split into its risk factors and, where the company's previous 10-K is on file, each heading was matched to last year's and the text compared word for word. The headings are the filing's own. The one-line readings and the overview were written by a language model from the text of the new, dropped, and rewritten risks; they refer to risks by position and cannot misquote a heading.

YELP (YELP) Risk Factors: 2025 10-K, What Changed | Gloomberb