What the changes say
- Yelp is investing in answers, AI tools, and local delivery, but expects expenses may outpace resulting revenue growth.
- Revenue growth turned negative year over year in the fourth quarter of 2025.
- Macroeconomic risks now include tariffs, immigration enforcement, higher rates, supply disruptions, and weather, without the prior 3% RR&O figure.
- Yelp highlights review-solicitation restrictions that limit potential partnerships with digital marketing agencies.
What changed since the prior 10-K
Reworded
- 67% rewrittenRisks Related to Our Business and Industry
Our strategy to grow our business may not be successful and may expose us to additional risks
Strategy now emphasizes answers, AI tools for businesses, and local delivery; Yelp warns investment expenses may outpace revenue growth.
- 60% rewrittenRisks Related to Our Business and Industry
Adverse macroeconomic conditions — particularly those affecting local economies — have had, and may continue to have, a significant adverse impact on our business and results of operations, and also exposes our business to other risks
The risk adds higher rates, supply issues, taxes, weather, public health, tariffs, and immigration enforcement, while removing the prior 3% RR&O decline.
Was: Adverse macroeconomic conditions — such as the current uncertain economic environment — have had, and may continue to have, a significant adverse impact on our business and results of operations, and also exposes our business to other risks
- 57% rewrittenRisks Related to Our Business and Industry
Our business depends on a strong brand. Maintaining, protecting and enhancing our brand requires significant resources and our efforts to do so may not be successful
No substantive change; the risk still focuses on maintaining Yelp’s brand and trust in its content.
- 56% rewrittenRisks Related to Our Business and Industry
Consumers frequently access online services through a variety of platforms other than desktop computers, including mobile devices. If we are unable to operate effectively on such devices or our products for such devices are not compelling, our business could be adversely affected
No substantive change; the risk still centers on mobile engagement and dependence on Google and other search engines.
- 41% rewrittenRisks Related to Our Financial Statements and Tax Matters
Changes in tax laws or tax rulings, or the examination of our tax positions, could materially affect our financial position and results of operations
No substantive change; the risk still concerns changing tax laws, interpretations, and examinations affecting tax benefits.
- 39% rewrittenRisks Related to Our Financial Statements and Tax Matters
We have incurred significant operating losses in the past, and we may not be able to generate sufficient revenue to maintain profitability. Our failure to achieve an adequate growth rate will adversely affect our business and results of operations
Revenue growth is now reported as negative year over year in fourth-quarter 2025; the prior specific RR&O advertising decline is omitted.
- 35% rewrittenRisks Related to Our Business and Industry
We are committed to providing a great consumer experience, which may cause us to forgo short-term gains and advertising revenue
Yelp specifically cites banning review solicitation, which protects content trust but can prevent partnerships with some digital marketing agencies.
- 28% rewrittenRisks Related to Our Technology and Intellectual Property
We are increasingly using AI technologies on our platform and in our business operations, which involves significant risks and may not provide the expected benefits to our business
AI use now explicitly includes call answering services for businesses; the wording also changes coding assistants to coding tools.
- 27% rewrittenRisks Related to Our Financial Statements and Tax Matters
We rely on data from internal tools to calculate our performance metrics. Real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business
- 26% rewrittenRisks Related to Our Financial Statements and Tax Matters
We operate in an evolving industry, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful
Was: We have a limited operating history in an evolving industry, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful
- 26% rewrittenRisks Related to Ownership of Our Common Stock
Future sales of our common stock in the public market could cause our share price to decline
- 25% rewrittenRisks Related to Our Business and Industry
If traffic to or user engagement on our platform declines, our revenue, business and operating results may be harmed
- 22% rewrittenRisks Related to Our Financial Statements and Tax Matters
If we default on our credit obligations, our business, revenue and financial results could be harmed
All 37 risk factors
Headings as the filing states them, in filing order.
Risks Related to Our Business and Industry
- 01Adverse macroeconomic conditions — particularly those affecting local economies — have had, and may continue to have, a significant adverse impact on our business and results of operations, and also exposes our business to other risks60% rewritten
- 02We generate substantially all of our revenue from advertising. If we fail to maintain and expand our base of advertisers, our revenue and our business will be harmed
- 03Our strategy to grow our business may not be successful and may expose us to additional risks67% rewritten
- 04If traffic to or user engagement on our platform declines, our revenue, business and operating results may be harmed25% rewritten
- 05We rely on the performance of highly skilled personnel, and if we are unable to attract, retain and motivate well-qualified employees, our business could be harmed
- 06We face intense competition in rapidly evolving markets, and expect competition to increase in the future
- 07These risks may be exacerbated by the trend in recent years toward consolidation among online media companies, potentially allowing our larger competitors to offer bundled or integrated products that feature alternatives to our platform
- 08We rely on third-party service providers and strategic partners for many aspects of our business, and any failure to maintain these relationships could harm our business
- 09If we fail to manage our employee operations and organization effectively, our brand, results of operations and business could be harmed
- 10Consumers frequently access online services through a variety of platforms other than desktop computers, including mobile devices. If we are unable to operate effectively on such devices or our products for such devices are not compelling, our business could be adversely affected56% rewritten
- 11If we fail to generate, maintain and recommend sufficient content from our users that consumers find relevant, helpful and reliable, our traffic and revenue will be negatively affected
- 12Our business depends on a strong brand. Maintaining, protecting and enhancing our brand requires significant resources and our efforts to do so may not be successful57% rewritten
- 13We are committed to providing a great consumer experience, which may cause us to forgo short-term gains and advertising revenue35% rewritten
- 14Our aspirations and disclosures related to ESG matters expose us to risks that could adversely affect our reputation and performance
Risks Related to Our Technology and Intellectual Property
- 15Our business is dependent on the uninterrupted and proper operation of our technology and network infrastructure. Any significant disruption in our service could damage our reputation, result in a potential loss of users and engagement and adversely affect our results of operations
- 16If our security measures, or those of the third parties with whom we work, are compromised, or if our platform is subject to attacks that degrade or deny the ability of users to access our content, users may curtail or stop use of our platform
- 17We are increasingly using AI technologies on our platform and in our business operations, which involves significant risks and may not provide the expected benefits to our business28% rewritten
- 18Failure to protect or enforce our intellectual property rights could harm our business and results of operations
- 19Some of our products contain open source software, each of which may pose particular risks to our proprietary software and solutions
- 20We may be unable to continue to use the domain names that we use in our business, or prevent third parties from acquiring and using domain names that infringe on, are similar to, or otherwise decrease the value of our brand or our trademarks or service marks
Risks Related to Our Financial Statements and Tax Matters
- 21We expect a number of factors to cause our operating results to fluctuate on a quarterly and annual basis, which may make it difficult to predict our future performance
- 22We rely on data from internal tools to calculate our performance metrics. Real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business27% rewritten
- 23We have incurred significant operating losses in the past, and we may not be able to generate sufficient revenue to maintain profitability. Our failure to achieve an adequate growth rate will adversely affect our business and results of operations39% rewritten
- 24If we default on our credit obligations, our business, revenue and financial results could be harmed22% rewritten
- 25We operate in an evolving industry, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful26% rewritten
- 26If our goodwill or intangible assets become impaired, we may be required to record a significant charge to our statements of operations
- 27We may require additional capital to support business growth, and such capital might not be available on acceptable terms, if at all
- 28We may have exposure to greater than anticipated tax liabilities
- 29Changes in tax laws or tax rulings, or the examination of our tax positions, could materially affect our financial position and results of operations41% rewritten
Risks Related to Regulatory Compliance and Legal Matters
- 30We are, and may be in the future, subject to disputes and assertions that we violate the rights of other parties. These disputes may be costly to defend and could harm our business and operating results
- 31The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board members
Risks Related to Ownership of Our Common Stock
- 32Our share price has been and will likely continue to be volatile
- 33We cannot guarantee that our stock repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and could diminish our cash reserves
- 34We do not intend to pay dividends for the foreseeable future and, as a result, our stockholders’ ability to achieve a return on their investment will depend on appreciation in the price of our common stock
- 35Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our Company more difficult, limit attempts by our stockholders to replace or remove our current management and limit the market price of our common stock
- 36This exclusive-forum provision would not apply to suits brought to enforce a duty or liability created by the Exchange Act
- 37Future sales of our common stock in the public market could cause our share price to decline26% rewritten
Other YELP 10-Ks
- FY2024 10-K risk factors40 risks
Yelp’s business depends heavily on advertising demand, user traffic and engagement, and the value of its local-business content.
Filed Feb 27, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.