How Burns was paid
$13.9M in total for 2025, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.
Named executive officers
| Executive | Salary | Stock | Incentive | Other | Total |
|---|---|---|---|---|---|
| William BurnsChief Executive Officer | $1,025,001 | $11,000,214 | $1,763,514 | $101,572 | $13,890,300 |
| Nathan WintersChief Financial Officer | $640,500 | $4,150,011 | $734,654 | $48,379 | $5,573,544 |
| Richard HudsonChief Revenue Officer | $575,228 | $2,700,192 | $659,786 | $312,926 | $4,248,132 |
| Cristen KoglChief Legal Officer, General Counsel and Corporate Secretary | $615,000 | $2,500,439 | $564,324 | $98,823 | $3,778,586 |
| Jeffrey SchmitzChief People Officer | $543,500 | $2,200,043 | $498,716 | $78,381 | $3,320,639 |
| Joseph WhiteFormer Chief Products and Solutions Officer | $490,942 | $3,125,165 | — | $79,184 | $3,695,292 |
What changed and why
- $13.9MChief Executive Officer William Burns received total compensation of $13,890,300 in fiscal year 2025, compared to $13,462,794 in the prior year.
- 94.2%The say-on-pay advisory vote received 94.2% support from stockholders at the prior annual meeting.
- Long-term equity incentives continued to form the largest portion of the compensation mix for executive officers.
- The Zebra Incentive Plan paid out annual incentives based on Adjusted EBITDA, Net Sales, and Strategic Growth Index metrics.
- Minor adjustments were made to annual cash incentive performance metrics to further emphasize sustainable, profitable growth.
About this page
Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.