Appfolio's biggest risks in the FY2024 10-K
- AppFolio faces significant regulatory scrutiny around tenant screening and electronic payments, and antitrust challenges regarding algorithmic pricing tools.
The risks most specific to Appfolio
- Risks Related to Our Products and Solutions
If we are found to be in violation of the legal requirements applicable to our products and services, our business and operating results may be adversely affected
Our tenant screening, risk mitigation, and other services are highly regulated under various federal, state, and local laws.
- Risks Related to Our Products and Solutions
We face risks in our electronic payment services business that could adversely affect our business and/or results of operations
We rely on a sponsoring clearing bank, licensed money transmitters, and card processors to handle inbound and outbound electronic payments.
- Risks Related to Our Products and Solutions
We face risks in our tenant screening services business that could adversely affect our business and/or operating results
Our tenant screening business faces class-based litigation, regulatory inquiries, and enforcement actions under the FCRA and Fair Housing Act.
- Risks Related to Our Products and Solutions
If our property management customers stop requiring insurance coverage for their units, our operating results could be harmed
If property management customers stop requiring rental insurance, our wholly owned subsidiaries and broker partnerships for insurance will suffer.
- Risks Related to Our Products and Solutions
The development and incorporation of AI in our services may result in reputational harm or liability, which could adversely affect our business and operating results
Using machine learning and generative AI in our offerings introduces evolving risks of reputational harm or liability.
- Risks Related to Our Industry
All of our revenues are presently generated by sales to customers in the real estate industry, and factors that adversely affect that industry, or our customers within it, could also adversely affect us
All of our revenues depend on customers in the real estate industry and unique factors affecting that market.
- Risks Related to Our Industry
We could face antitrust challenges, which could harm our business and operating results
Algorithmic pricing tools in our industry face antitrust investigations, regulatory enforcement actions, and private class actions.
- Risks Related to Growing Our Business
Our acquisition of other companies may subject us to risks
We acquire other companies, such as Move EZ, Inc. in 2024, which subjects us to integration and operational risks.
- Risks Related to Our Common Stock
The dual class structure of our common stock concentrates voting control with a limited number of stockholders, including our directors and principal stockholders, effectively limiting other stockholders' ability to influence corporate matters
Our dual-class common stock structure gives Class B holders with ten votes per share approximately 85% of combined voting power.
All 43 risk factors
Headings as the filing states them, in filing order.
Risks Related to Our Products and Solutions
- 01If we are found to be in violation of the legal requirements applicable to our products and services, our business and operating results may be adversely affected
- 02We face risks in our electronic payment services business that could adversely affect our business and/or results of operations
- 03Changes to payment card networks or bank fees, rules, or practices could harm our business
- 04We face risks in our tenant screening services business that could adversely affect our business and/or operating results
- 05Errors, defects or other disruptions in our products, or the products of our third-party service providers upon which certain of our products are dependent, could harm our reputation, cause us to lose customers, and result in significant expenditures to correct the problem
- 06If we are unable to deliver effective customer service, it could harm our relationships with our existing customers and adversely affect our ability to attract new customers and our operating results
- 07If our property management customers stop requiring insurance coverage for their units, our operating results could be harmed
- 08If we fail to maintain relationships with third-party service providers that enable certain functionality within our solutions or provide our customers with specialized technology and services, our business and operating results may be harmed
- 09The development and incorporation of AI in our services may result in reputational harm or liability, which could adversely affect our business and operating results
- 10If we are unable to ensure that our solutions keep pace with other technology, our solutions may become less competitive and our operating results may be harmed
- 11If we are unable to ensure that our solutions interoperate with other technology, our solutions may become less competitive and our operating results may be harmed
- 12We rely upon third-party service providers to host our platform and any disruption of such third-party services would impact our operations and our business could be adversely impacted
Risks Related to Cybersecurity and Data Privacy
- 13Privacy laws and regulations could impose additional costs and reduce demand for our services
Risks Related to Attracting and Retaining Talent
- 14We depend on highly skilled personnel and, if we are unable to retain or hire additional qualified personnel or if we lose key members of our management team, we may not be able to achieve our strategic objectives and our business may be harmed
- 15Our corporate culture has contributed to our success and, if we cannot continue to foster this culture, we could lose the passion, creativity, teamwork, focus and innovation fostered by our culture
Risks Related to Our Industry
- 16All of our revenues are presently generated by sales to customers in the real estate industry, and factors that adversely affect that industry, or our customers within it, could also adversely affect us
- 17Our estimates of market opportunity are subject to significant uncertainty
- 18We could face antitrust challenges, which could harm our business and operating results
Risks Related to Growing Our Business
- 19Our inability to effectively maintain and enhance our brands could adversely affect our ability to attract new customers and negatively affect our business and operating results
- 20If we fail to manage our growth effectively, our costs and operating expenses may increase without corresponding increases in revenue, which would adversely affect our operating results
- 21If we do not accurately predict and respond promptly to rapidly evolving technological developments and customer needs, the demand for our products and our business and operating results may be harmed
- 22We participate in an intensely competitive market and our business could be harmed if we do not compete effectively
- 23If we are unable to successfully expand sales of our solutions to new markets, our business, financial condition, and operating results may suffer
- 24Our business depends substantially on existing customers renewing their subscriptions with us and expanding their use of our Value Added Services, and a decline in either could adversely affect our operating results
- 25We manage our business to achieve long-term growth, which may not be consistent with the short-term expectations of some investors
- 26Our acquisition of other companies may subject us to risks
Risks Related to Intellectual Property Matters
- 27Failure to protect our intellectual property rights could impair our ability to protect our proprietary technology and our brands, which could harm our business
- 28We may be sued by third parties for alleged infringement of their proprietary rights, which could cause us to incur significant expenses and require us to pay substantial damages
- 29Our solutions contain open source and third-party software, which may pose risks to our proprietary source code and/or introduce security vulnerabilities, and could have a material adverse impact on our business and operating results
Risks Related to Our Financial Results
- 30As our business grows, we expect our revenue growth rate to decline over the long term
- 31We expect to make substantial investments across our organization to grow our business, which may impact profitability
- 32Our quarterly results may fluctuate significantly and period-to-period comparisons of our results may not be meaningful
- 33Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited
Risks Related to Our Common Stock
- 34The market price of our Class A common stock may be volatile or may decline regardless of our operating performance, which could result in substantial losses for our stockholders
- 35Such factors could cause the market price of our Class A common stock to decline or make it more difficult for you to sell your Class A common stock at a time and price that you deem appropriate
- 36The dual class structure of our common stock concentrates voting control with a limited number of stockholders, including our directors and principal stockholders, effectively limiting other stockholders' ability to influence corporate matters
- 37We cannot predict the impact that our capital structure may have on our stock price
- 38We do not expect to pay any dividends in the foreseeable future
- 39Anti-takeover provisions contained in our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws, as well as provisions of Delaware law, could impair a takeover attempt
Risks Related to Macroeconomic Conditions
- 40Global and regional economic conditions could harm our business
- 41Government regulations and laws are continuously evolving and unfavorable changes could adversely affect our operating results, subject us to litigation or governmental investigation, or otherwise harm our business
- 42Audits and reviews by tax authorities may prove costly and a distraction to management
- 43Natural disasters, health epidemics, or other catastrophic events may cause damage or disruption to our operations, commerce and the global economy, and have a negative effect on our business and operations
Other Appfolio 10-Ks
- FY2025 10-K risk factors48 risks5 new20 reworded
AppFolio faces rising regulatory scrutiny over resident-focused products and financial exposure from new credit and share repurchase programs.
Filed Feb 05, 2026
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.