What the changes say
- AI risks broaden to include third-party tools and models, while search-discovery risk remains focused on generative and agentic AI.
- Seasonality is framed as affecting earnings across the company and certain business units, rather than specifically National Pen.
- Pricing risk now emphasizes infrastructure and operating expenses and customer/order volume; global-complexity wording changes are largely editorial.
What changed since the prior 10-K
Reworded
- 53% rewrittenRisks Related to Our Business and Operations
Our global operations and decentralized organizational structure place a significant strain on our management, employees, facilities, and other resources and subject us to additional ongoing risks
The heading now emphasizes strain on management, employees, facilities, and resources from global, decentralized operations; the visible substance is otherwise largely unchanged.
- 30% rewrittenRisks Related to Our Business and Operations
Shifts in online search behavior, including the rise of generative and agentic AI tools and technologies, may negatively impact customer traffic and acquisition efficiency and conversion rates, which could materially harm our business, results of operations, and financial condition
The risk now covers generative and agentic AI tools more generally, but removes examples involving lower AI rankings, reduced referrals, and competing offerings.
Was: Shifts in online search behavior, including the rise of generative AI tools and agentic search technologies, may negatively impact customer traffic and acquisition efficiency and conversion rates, which could materially harm our business, results of operations, and financial condition
- 30% rewrittenRisks Related to Our Industry and Macroeconomic Conditions
A major economic downturn or inflation could negatively affect our business and financial results
The economic-downturn example now says small and medium-sized businesses may rely on free social media channels, with no substantive change.
- 25% rewrittenRisks Related to Our Business and Operations
Seasonal fluctuations in our business place a strain on our operations and resources
Seasonality now applies to earnings overall and certain business units, while the specific reference to National Pen is removed.
- 23% rewrittenRisks Related to Our Business and Operations
We may not be successful in advancing the use of AI, which involves significant risks, and competitors may develop new or better products using AI that take market share, which could adversely affect our business, brand perception, or financial results
The risk now expressly includes third-party AI tools and models among the technologies used across the value chain.
Was: We may not be successful in advancing the use of artificial intelligence, which involves significant risks, and competitors may develop new or better products using artificial intelligence that take market share, which could adversely affect our business, brand perception, or financial results
- 23% rewrittenRisks Related to Our Business and Operations
Failure to meet our customers' price or other expectations adversely affects our business and results of operations
The wording changes customer and order numbers to customer and order volume, and replaces general business-running costs with infrastructure and operating expenses.
All 36 risk factors
Headings as the filing states them, in filing order.
Risks Related to Our Business and Operations
- 01We manage our business for long-term results, and our quarterly and annual financial results often fluctuate, which has led, and may continue to lead, to volatility in our share price
- 02If we do not promote, strengthen, and evolve our brands, we could lose customers and revenue and fail to acquire new customers
- 03Our global operations and decentralized organizational structure place a significant strain on our management, employees, facilities, and other resources and subject us to additional ongoing risks53% rewritten
- 04Our hedging activity could negatively impact our results of operations, cash flows, or leverage
- 05Failure to protect our information systems and the confidential information of our customers, employees, and business partners against security breaches and thefts could damage our reputation and brands, subject us to litigation and enforcement actions, and substantially harm our business and results of operations
- 06Inability to attract new and repeat customers in a cost-effective manner has harmed, and may in the future harm, our business and results of operations
- 07Shifts in online search behavior, including the rise of generative and agentic AI tools and technologies, may negatively impact customer traffic and acquisition efficiency and conversion rates, which could materially harm our business, results of operations, and financial condition30% rewritten
- 08Seasonal fluctuations in our business place a strain on our operations and resources25% rewritten
- 09Our businesses face risks related to interruption of operations and lack of redundancy
- 10We may not be successful in advancing the use of AI, which involves significant risks, and competitors may develop new or better products using AI that take market share, which could adversely affect our business, brand perception, or financial results23% rewritten
- 11Failure to meet our customers' price or other expectations adversely affects our business and results of operations23% rewritten
- 12Acquisitions and strategic investments may be disruptive to our business, may fail to achieve our goals, and can negatively impact our financial results
- 13Developing and deploying our mass customization platform is costly and resource-intensive, and we may not realize all of the anticipated benefits of the platform
- 14We are subject to safety, health, and environmental laws and regulations, which could result in liabilities, cost increases, or restrictions on our operations
- 15The failure of our business partners to use legal and ethical business practices could negatively impact our business
- 16If we are unable to protect our intellectual property rights, our reputation and brands could be damaged, and others may be able to use our technology, which could substantially harm our business and financial results
- 17Intellectual property disputes and litigation are costly and could cause us to lose our exclusive rights, subject us to liability, or require us to stop some of our business activities
- 18Our business is dependent on the Internet, and unfavorable changes in government regulation of the Internet, e-commerce, and email marketing could substantially harm our business and financial results
- 19If we were required to screen the content that our customers incorporate into our products, our costs could significantly increase, which would harm our results of operations
Risks Related to Our Industry and Macroeconomic Conditions
- 20Supply chain disruptions have impaired, and may in the future impair, our ability to source raw materials
- 21We need to hire, retain, develop, and motivate talented personnel in key roles in order to be successful, and we face intense competition for talent
- 22We face intense competition, and our competition may continue to increase
- 23A major economic downturn or inflation could negatively affect our business and financial results30% rewritten
- 24Meeting our ESG goals will be costly, and our ESG policies and positions could expose us to reputational harm
Risks Related to Our Corporate and Capital Structures
- 25Our credit facility and the indentures that govern our notes restrict our current and future operations, particularly our ability to respond to changes or to take certain actions
- 26A default under any of our debt documents could have a material adverse effect on our business
- 27Our material indebtedness and interest expense could adversely affect our financial condition
- 28Subject to the limits contained in our debt documents, we may be able to incur substantial additional debt from time to time, and if we do so, the risks related to our level of debt could intensify
- 29Our variable rate indebtedness subjects us to interest rate risk, which could cause our debt service obligations to increase significantly
- 30Challenges by various tax authorities to our international structure could, if successful, increase our effective tax rate and adversely affect our earnings
- 31Changes in tax laws, regulations and treaties have affected, and may in the future affect, our effective tax rate and our results of operations
- 32Our intercompany arrangements may be challenged, which could result in higher taxes or penalties and an adverse effect on our earnings
- 33The ownership of our ordinary shares is highly concentrated, which could cause or exacerbate volatility in our share price
- 34Because of our corporate structure, our shareholders may find it difficult to enforce claims based on United States federal or state laws, including securities liabilities, against us or our management team
- 35We may be treated as a passive foreign investment company for United States tax purposes, which may subject United States shareholders to adverse tax consequences
- 36If a United States shareholder owns 10% or more of our ordinary shares, it may be subject to increased United States taxation under the controlled foreign corporation rules. Additionally, this may negatively impact the demand for our ordinary shares
Other Cimpress 10-Ks
- FY2025 10-K risk factors36 risks
The company relies heavily on a global, decentralized e-commerce structure for mass customization products with significant debt leverage of $1,604.5 million as of June 30, 2025. Operations are exposed to seasonal earnings concentration in the second fiscal quarter and growing disruptions from generative AI and search shifts.
Filed Aug 08, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.