e.l.f. Beauty (ELF) Q2 2026 earnings call transcript

Boom, boom, eyes, lips, face, weight. Weight. I. l. f. B. I. T. Thank you for joining us today to discuss e. l. f. Beauty's second quarter fiscal 26 results. I'm Casey Catton, Vice President of Corporate Development and Investor Relations. With me today are Tarang Amin, Chairman and Chief Executive Officer, and Mandy Fields, Senior Vice President and Chief Financial Officer. We encourage you to tune into our webcast presentation for the best viewing experience, which you can access on our website at investor. e. lfbeauty. com. Since many of our remarks today contain forward-looking statements, please refer to our earnings release and reports filed with the SEC, where you'll find factors that could cause actual results to differ materially from these forward-looking statements.

In addition, the company's presentation today includes information presented on a non-GAAP basis. Our earnings release contains reconciliations of the differences between the non-GAAP presentation and the most directly comparable GAAP measure.

With that, let me turn the webcast over to Terang.

Thank you, Casey, and good afternoon, everyone. Today, we will discuss our second quarter results and our outlook for fiscal 2026. I'm proud of our incredible e. l. f. Beauty team for another quarter of consistent, category-leading growth. In Q2, we grew net sales 14% and delivered $66 million in adjusted EBITDA. In Q2, the U. S. mass cosmetics and skincare categories grew approximately 2% year-over-year, In line with the low single-digit growth we've seen in the category over the last 10 years.

On a consumption basis, our namesake e. l. f. brand grew 7% this quarter, three times the category, and grew our market share by 140 basis points.

We delivered triple-digit share gains across eye, lip, and face. Consumers continue to choose e. l. f. Q2 marked our 27th consecutive quarter of market share gains, making e. l. f. the only brand out of nearly 1,000 cosmetics brands tracked by Nielsen to gain share for 27 consecutive quarters. In August, we closed on the acquisition of Rode, the high-growth beauty brand founded by Haley Bieber, and executed a record-breaking launch in Sephora North America. The acquisition contributed $52 million, or approximately 17 percentage points to our net sales in Q2.

On an organic basis, excluding Rode, our net sales were down approximately 3% this quarter. Shipments were below consumption, primarily driven by our decision to temporarily stop shipments to retailers who were slower to execute our price increase that took effect on August 1st. We're pleased to report this is now resolved and normal shipments have resumed.

Looking at fiscal 26, we're pleased to provide full-year guidance, which calls for net sales growth of 18% to 20% year-over-year. This is on top of the 28% net sales growth we delivered in fiscal 25 and projects another year of best-in-class growth among consumer companies. Within that, we expect organic net sales, excluding road, to be up approximately 3-4%. We believe our consumption trends and market share gains are the best indicator of the underlying health of our business, and are pleased by our ongoing strength we've seen in Fiscal 26 to date. We expect our shipments to be below consumption in Fiscal 26, particularly as we lap significant distribution gains in Dollar General and Target that occurred in the second half of Fiscal 25.

Over a longer period of time, shipments tend to even out with consumption. We remain confident in our strategy to grow market share and capitalize on the white space ahead of us. We believe the addition of ROAD enhances our long-term growth. In fiscal 26, we expect ROAD to contribute about $200 million in net sales to our results. When considering the $98 million of net sales ROAD achieved in the first half of the year prior to the acquisition close, Our outlook assumes Rode will generate approximately $300 million in net sales on an annualized basis for the 12 months ending March 31, 2026, growing approximately 40% year-over-year.

The strength of our brands is evident when viewed in the context of the overall beauty market. While beauty has comparatively low barriers to entry, very few brands have been able to scale. Of the over 1,900 cosmetics and skincare brands tracked by Nielsen, only 26 have surpassed $100 million in annual retail sales.

With our acquisition of Noturium two years ago, and the acquisition of Rode in August, we now have four brands that surpassed this threshold. Our brands are unified by our vision to be a different kind of company by building brands that disrupt norms, shape culture, and connect communities through positivity, inclusivity, and accessibility. Let me take a moment to discuss our brands and key milestones we achieved in Q2.

First, turning to e. l. f. Cosmetics and e. l. f. Skin. The combination of our value proposition, powerhouse innovation, and disruptive marketing engine continue to fuel our market share gains, deepen existing community connections, and expand our audience segments. In Piper Sandler's semi-annual Taking Stock with Teen survey, e. l. f. Cosmetics ranked the number one favorite teen makeup brand for a record eight consecutive surveys. It's the first time in the 25-year history of this survey that any cosmetics brand has achieved this level of sustained leadership.

Notably, our 36% mindshare is now 4.5 times the number 2 brand. e. l. f. Skin also reached a new high, increasing its ranking to the number 7 favorite teen skincare brand, up from number 8 last year.

We continue to grow our audience beyond Gen Z. Our latest awareness and usage studies shows e. l. f. purchasers growing substantially amongst millennials and Gen X. We're also the most purchased brand among Gen Alpha, showing our multi-generational appeal.

Today, e. l. f. cosmetics is purchased by approximately one in three females in the U. S. Our marketing is working, delivering ROIs multiples above industry benchmarks and expanding our brand awareness. Over the last five years, we've grown e. l. f. 's unaided awareness in the U. S. from 13% to 45%, in Canada from 8% to 26%, and in the U. K. from 6% to 19%. Look into innovation. We have a unique ability to deliver a steady stream of holy grails, taking inspiration from our community and the best products in prestige, and bringing them to market at an extraordinary value with our signature e. l. f. twist.

As one example, PowerGrip Primer is the number one SKU across the entire U. S. cosmetics category. Our customers crave more, which is why we recently launched our limited edition Mega Power Grip Primer, containing 50 times the amount of product as the original Power Grip. Mega went viral, selling out in three minutes on TikTok Shop, where it launched exclusively. Our latest e. l. f. Skin Campaign highlights our bright icon, Vitamin C E Feralic Serum, and its incredible value at $17 compared to a prestige item at $185.

Proof of our ability to make the best of beauty accessible and expand the category. Unlock a new world of benefits with high-yield radiance. Three times the double takes.

And unprecedented access. What the e. l. f.? I'll take all of this. Cash your card. Peace card. Introducing e. l. f. Skin Vitamin C, E, and Ferulic Serum. e. l. f. active 15% vitamin C formula for unstoppable brightness. I'm going to go to the next one. The portfolio-wide price increase went into effect on August 1st to help mitigate some of the increased costs we're seeing from higher tariffs.

Even after this increase, 75% of our portfolio sits at a phenomenal value of $10 or less. For context, the average price for e. l. f. Cosmetics is $7.50 today, as compared to approximately $9.50 for legacy mass cosmetics brands and nearly $30 for prestige brands. While it's still relatively early since our price increase went into effect, we're pleased that our consumption continues to outperform category trends.

The strength of our productivity and category-leading results continue to earn e. l. f. additional space with our global retailers.

In Target, our longest-standing national retailer, we increased our footprint earlier this year to 20 linear feet, up from 13 feet previously. In Walmart, we increased our space last year to 12 feet from 8 feet previously. We're pleased to report that in spring 2026, we'll be increasing our space with Ulta Beauty beyond the 12 feet of space we have today.

Looking outside the U. S. , we're excited for the expansion we have planned this fall. e. l. f. will be launching with Rossmann in Poland, and with Sephora in the six countries in the Gulf Cooperation Council, We are also pleased to announce we will be expanding our reach in Germany in Spring 2026, launching e. l. f. with DM, building upon the successful launch we had with Rossmann last year.

Next, turning to Rode, the breakthrough beauty brand founded by Hayley Road Beaver. I have been in the consumer space 34 years and continue to be blown away by what Hayley and her team In just under three years since its founding, Rode has seen exceptional growth, achieving $212 million of net sales, DTC only, with just 10 products. In September, we launched Rode with Sephora, the world's leading global beauty retailer.

The launch is off to a phenomenal start. In fact, Rode had the biggest launch in Sephora North America's history, exceeding the previous record by two and a half times. To celebrate the launch, we had the opportunity to ring the opening bell at the New York Stock Exchange, bringing together the trailblazing female founders that are part of the e. l. f. Beauty family.

In terms of what's next, we're seeing significant pent-up global appetite for Rode. International drives nearly 20% of Rode's DTC sales, while 74% of the brand's social followers are from outside the U. S. We are excited to launch Rodin and Sephora UK this month and further its global reach.

Turning to Notorium, a disruptive brand focused on ingredient-led, biocompatible skincare. This quarter, we ran Notorium's first-ever awareness campaign, shaped by the voices of Notorium's loyal community, who share how its products help them love their skin. The campaign reflects a brand's unwavering commitment to delivering the science of consistent skincare to everyone, everywhere, every day.

At Notarium, we believe consistency is the key to skin you love. That's why we created biocompatible skincare for everyone, everywhere, every day. Our clinically effective formulas work with your skin's biology from head to toe. An experience so luxurious, you'll want to use Notorium every day. And you can, because Notorium is biocompatible skincare made for everyone, everywhere, every day.

As we look ahead, I'm proud that we continue to lead with purpose as we strive to create a different kind of beauty company, one that is purpose-led and results-driven. Our newly released fourth annual impact report demonstrates how we make the world a better place for every eye lip and face I don't give an a f*** about haters. F*** that. What do you give an a f*** about? What do you give an a f*** about? What do you give an a f*** about?

Give an a f***. In summary, we're excited by the momentum we're seeing across our brand portfolio, and remain confident in our ability to continue to gain share and deliver best-in-class growth and beauty.

I'll now turn the call over to Mandy to talk more about our second quarter results and our outlook for fiscal 26. Thank you, Tereng. Q2 net sales of $344 million grew 14% year-over-year, on top of the 40% growth in Q2 of last year. The acquisition of RODE contributed $52 million, or approximately 17 percentage points, to our Q2 results. Looking to our organic sales trends, our consumption outpaced category trends by over three times, leading to 140 basis points of market share gains in the quarter.

As Terrain mentioned, our Q2 shipments were below consumption, primarily driven by our decision to stop shipments on orders not reflecting our August 1st price increase. Pricing and product mix added approximately 21 points to net sales growth, partially offset by a 6 percentage point impact from lower unit volumes. Looking to our geographic regions, our net sales in the U. S. grew 18% year-over-year in Q2, while international net sales grew 2%. As a reminder, this quarter we lapped our launch into Rossmann, Germany in the year-ago period, which marked our largest international launch to date.

We are pleased with our continued portfolio and geographic expansion. We're in the early days of the international opportunity we see. For context, international drives approximately 20% of our net sales, as compared to legacy peers having over 70% of their sales outside of the U. S. Q2 gross margin of 69% was down approximately 165 basis points compared to prior year.

The year-over-year decline was largely driven by incremental tariff costs. This was partially offset by gross margin benefits from our price increase and mix. On an adjusted basis, SG&A as a percentage of sales was 56% in Q2 as compared to 53% in Q2 last year, primarily driven by ongoing investments in our team and infrastructure. Marketing and digital investment for the quarter was 23% of net sales as compared to 24% in Q2 last year. Q2 adjusted EBITDA was $66 million, down 4% versus last year. Adjusted net income was $41 million, or $0.68 per diluted share, compared to $45 million, or $0.77 per diluted share a year ago.

Moving to the balance sheet and cash flow. Our balance sheet remains strong, and we believe positions us well to execute our long-term growth plans. We ended the quarter with $194 million in cash on hand compared to a cash balance of $97 million a year ago. Our liquidity position remains strong with less than two times leverage after our acquisition of ROAD.

We expect our cash priorities for the year to remain on investing behind our growth initiatives and supporting strategic extensions. The specific initiatives we're focused on this year include investing in our people and infrastructure, our ERP transition to SAP, and our global expansion. I'm pleased that our transition to SAP has been successful since our Go Live in July, with Q2 marking our first full quarter close on the new system.

Our smooth Go Live is a testament to the exceptional talent and dedication of our e. l. f. Beauty team and partners. Now let's turn to fiscal 26. As we spoke about last quarter, we planned to provide a full fiscal 26 outlook once we had greater clarity on tariffs. To set the foundation, about 75% of our global production today comes from China.

Between April 9th and May 13th, we were subject to tariffs at the 170% level. From May 14th through the end of October, product imports to the U. S. were subject to tariffs at the 55% level. As of November, we are now subject to a lower tariff at the 45% level, given the recent reduction announced by the administration.

While tariff rates remain volatile, we believe the lead time of our supply chain gives us greater visibility into our costs for the second half of the year. Our outlook assumes that the 45% tariff rate stays in place for the remainder of our fiscal year. For context, we estimate every 10 percentage points of incremental tariffs results in a $17 million gross impact to our cost of goods sold on an annualized basis before any mitigating actions. For the full year, we expect net sales growth of approximately 18 to 20 percent, adjusted EBITDA between $302 and $306 million, adjusted net income between $165 to $168 million, and adjusted EPS of $2.80 to $2.85 per diluted share. We expect our Fiscal 26 adjusted tax rate to be approximately 23% and a fully diluted average share count of approximately 59 million shares.

Let me provide you with additional color on our planning assumptions for Fiscal 26, starting with the top line. For the full year, we expect net sales growth of 18% to 20% year-over-year. Within that, we expect organic net sales, excluding Rode, to be up approximately 3-4% year-over-year. On top of that, we expect Rode to contribute about $200 million in net sales over the eight months since our August 5th closing date.

Looking to the second half, our guidance implies net sales growth of 24-27% year-over-year. We expect ROAD to contribute 22 percentage points to net sales growth in the second half. On an organic basis, this implies 2-5% net sales growth. As Terrain discussed, we are pleased by the ongoing strong consumption rates we have seen in Fiscal 26 to date, and expect to continue to outperform category trends into the second half. We expect shipments to be lower than consumption as we cycle expanded distribution in Dollar General and the over 50% space expansion in Target that we had in the second half of last year.

Turning to adjusted EBITDA. For the full year, we expect $302 to $306 million in adjusted EBITDA, up 2 to 3% year over year. This implies adjusted EBITDA margins of approximately 17% in the second half as compared to 22% in the first half. There are two key factors impacting second half adjusted EBITDA margins.

First, marketing. We are targeting marketing and digital spend in the 24 to 26% range for the full year. That implies marketing spend of approximately 27 to 29 percent of net sales in the second half, up about 600 basis points on the top end relative to the 23 percent of net sales we spent in the first half. We expect this to be partially offset by gross margin improvements. We expect our gross margin in the second half to be approximately 71%, up about 200 basis points sequentially relative to the first half, with anticipated benefits from price increases and mix of business given our acquisition of ROAD.

In summary, we're pleased to have delivered another quarter of industry-leading sales and market share growth. We believe we have a winning strategy and are in the early innings of unlocking the full potential we see for our growing portfolio of disruptive brands.

With that, operator, you may now open the call to questions.

Hi, Dara. I'm going to start off by answering the question. I'll start with Q2. As we said, we're very pleased with the consumption that we saw in Q2, you know, outperforming the category. Category grew around 2%. Elf brand grew around 7%, so almost over three times what we saw from the category performance. When we talk about the pricing impact, that is the primary driver of the disconnect between consumption and the shipments that we delivered in the quarter.

And so I would say it's never a one-to-one consumption to shipments, but we know that over time, consumption and shipments do net out. And so to answer your second question on, you know, are we going to pick up any of that as we go into the second half? Yes, I think it's fair to assume that we're going to pick up some of that as we head into Q3.

But like I said, it's not going to be a one-for-one, you know, exact on the quarter. But over time, we do expect consumption and shipments will net out.

Also, to answer your question on underlying growth on the second half, as we talked on the call, you know, On an organic basis, we're out looking 2% to 5% growth on the top line. That, again, is led by strong consumption. Our consumption is up 10% on a fiscal year-to-date basis and has even strengthened as we've gotten into this quarter. And so, again, pleased with what we're seeing from a consumption standpoint, but what we have in the second half is cycling space expansion at dollar, about 11,000 doors in the base, as well as our 50% space expansion in target. So we are cycling that pipeline. It's going to have an impact there from a shipment standpoint, but feeling very good about the consumer strength that we're seeing with that consumption continuing to be strong.

Hey, Dara, on your second question on pricing, let me step back a little bit and talk a little bit about our philosophy on pricing, which is different than many of our competitors. We believe in an everyday low price that's consistent across retailers. And so the way we've done that is we basically have a same price everywhere, that same kind of low price every day. The other thing that's different, and that contrasts with many of our competitors who tend to price higher and then discount or run promotions, we believe that approach has been really good for our consumers in terms of knowing that they can buy e. l. f. everyday low price. The other area that we're different is unlike many of our competitors who have large trade budgets, we don't offer trade funds for one retailer to embarrass another one in terms of sale and lower pricing.

So that's our overall approach. In the quarter, what we had is our pricing window effect August 1st. We had a few retailers that were slow to reflect that new pricing. As soon as we don't see the right price on the PO, we don't fill that order. And the way we resolve that is it naturally resolves. Retailers want to have e. l. f. , and they want to have it at the right price. And so we're now, as I said, resolved it. We're shipping normally, and it's a way of us keeping price sanctity in the market.

So from a consumption standpoint, as we talked, Olivia, we had about a 7% consumption rate in Q2. As we've gotten into Q3, we have seen that be a bit stronger, so feeling great, again, from a consumption standpoint. In the quarter from a U. S. versus international growth rate, we saw an 18% growth in the U. S. and a 2% growth rate in the international markets. Now, as a reminder, the 2% on international, we are lapping or we're lapping the launch into Rossmann, Germany, and that was our largest international launch that we've had to date, and so that was impacting that international growth number as we cycled through that. And to answer your last question on the catch-up, you know, like I said, shipments and consumption will net themselves out over time, but, you know, based on order patterns or maybe the consumer, you know, has kind of moved on from that order, orders are resubmitted at different levels, it's not going to be exactly a one-to-one catch-up on those shipments into Q3.

That's right. I would say that was the primary driver of the international performance.

Yes. All right. So then on tariffs, so let's see here. Tariffs, as we talked on the call, a little bit of good news on tariffs with the administration calling out that tariffs were reduced by about 10 points to 45 percent. So we were pleased to hear that news. I will tell you that all in on an average basis, China tariffs impact to us this year is about a 60% tariff that we face. So versus a 25% tariff last year. So we have about 3,500 basis points of tariff headwind that we're dealing with this year. I would say from a growth margin cadence standpoint, you are starting to see that growth margin improve as we head into the back half.

In our prepared remarks, we talked about seeing a 71% gross margin in the second half. That's relatively flat to where we were last year from a gross margin standpoint. And on the year, if you play that through, gross margin is looking to be about down 100 basis points on the year. Again, most of that in the first half where we were down 200 basis points. So I think we have done a great job of shoring up gross margin as we've gotten into the second half of the year. Again, with the pricing piece, with Rho coming into the mix, feeling good about our gross margin position, given the headwinds that we face from a tariff standpoint.

And then on marketing, marketing really is a timing shift. So if you look at what we spend in Q2, we spend about 23% of our net sales behind marketing and digital. As we've talked all year, we want to be in that 24 to 26% range. We did have some campaigns shifting out into Q3 and a Q4, and so that, I would say, is just more of a timing thing. No difference in where we have been targeting marketing for this year in that 24% to 25% rate.

Hi, Andrea. So first to answer your question on consumption, even post the price increase on August 1st, we've still seen consumption hold strong, which is very encouraging to us. And as I said, we've even seen it a little bit better as we've gone into Q3. So we feel great about the core business consumption. From a Rode standpoint, we said $200 million is going to be the contribution on the year post-acquisition, but on an annualized basis, Rode is expected to be $300 million in net sales. That's a 40% growth on a year-over-year basis, and what you're picking up there, Andrea, is the $200 million, like I said, is post-acquisition, But then you're also picking up the $40 million from Q1 that was disclosed in the proformas.

And then the delta there, about $57 million, is related to net sales or shipments that went out prior to us acquiring RODE in Q2. So you'll see in our queue that's filed tomorrow, you'll actually see on a pro forma basis what Q2 would have looked like all in with Rode for a full quarter along with e. l. f. results. You'll see that Rode was about $110 million in Q2 from a net sales standpoint.

So the $57 million would just be their net sales prior to acquisition in Q2. So that's going to be a mix of D2C consumption plus shipments to Sephora. Those initial shipments to Sephora.

Yeah, so in the August and September timeframe, again, as Terang mentioned, it took some time for retailers to roll that pricing out. And so you're right, on a dollar increase is about 15%, 16% growth from an AUR standpoint. And that's what I'm saying, as we've gotten into Q3, we have seen that consumption be a bit stronger than that 10%. And so we're pleased that our consumption is actually holding up, given that we took a broad price increase, a dollar across the entire portfolio. We have not done that before and are pleased that our consumption rates continue to hang in there.

Hi, Sydney. This is Cherang. So on our expectations for the category, we're pleased with what we're seeing on the category. In the quarter, we saw the category up 2%, which is pretty consistent with the level that we've had for the last decade. So we're pretty much assuming similar rates of category growth for the balance of the year.

And then in terms of road, our strategy is a strong focus both on our Sephora launch, both in-store as well as online, and our own DTC business. And the specific strategy on DTC is having some of these exclusive windows for our DTC site. We see it makes a real big difference in terms of the impact we see on sales. So we expect strength in both wholesale as well as DTC. And again, the brand is off to a phenomenal launch at Sephora, TTC, strength, and DTC, and are excited next week to introduce Rode into Sephora UK. There's already a lot of excitement built up for that.

Hi, Anna. It's great to hear from you. So on EBITDA for the year, so as we look at that, we are outlooking a 2% to 3% growth on adjusted EBITDA for the full year. From an EBITDA margin standpoint, it's somewhere in the 19% range, so maybe 300 basis points lower than where we were last year. And to your point on the marketing, you know, 24 to 26% in marketing is what we had outlook last year, and it's consistent with where we are this year. So we've actually not taken that rate up. It's consistent on a year-over-year basis.

And just for the second half, you're going to see that be a little bit more outsized just given the timing of that spend. I would say on the GNA side, on the non-marketing SGNA side, I do think that over time we can get back to leverage there as well. You know, we are continuing to be in growth mode. We're continuing to invest in our team and infrastructure. And when I say team and infrastructure, that really means making sure that we have the right resources here in the U. S. and internationally to support the growth that we expect to see. And then also making sure that we're showing up in the right way from a visual merchandising standpoint as we expand our distribution footprint, investing behind that as well.

And so that's really what's driving some of that non-marketing SG&A this year as well. And so overall, again, given the tariff headwind that we're facing of a 3,500 basis point tariff headwind this year, I feel like we're netting out in a pretty good spot from an EBITDA standpoint, showing growth on a year-over-year basis.

So, hi, Anna. This is Terang. I'll take that one. I would say on the pricing front, we've always led pricing. We've only taken three price increases in our history, and in each case, it's only been because of external factors. Our preferred approach for margin progression is innovation mix, and that's how we've successfully grown our margins over time. So on pricing, we expect it to be first because we've always been first, and then over time people will follow. We haven't seen as many follow yet, but we have heard from many of our retailers that others plan to. So we feel confident in our overall value proposition. I mean, our average unit retails, as we said, after pricing $7.50 compared to $9.50 before pricing for the legacy mask players and around $30 for prestige.

Even after the pricing 75 of our portfolio is still or less So we feel that value proposition is strong and will just get stronger as others follow the pricing Thank you.

Hi, Peter. So we still expect RODE to be accretive from an adjusted EBITDA margin standpoint. To your point, they have had some incredible margins, but there are areas that we want to invest behind. Team is one of those. We want to continue to build out that team. And also in marketing, that's another key area where we see an opportunity to invest behind ROAD. And so overall, very pleased with what ROAD is contributing to this year. And as a reminder, this is our first time issuing guidance this year. So this is your first view into how we see things playing out. And again, with the tariff headwinds that we face, overcoming those and actually looking at having a flat gross margin as we go into the second half, and then balancing that with continuing to invest behind the growth opportunities that we see, $302 to $306 million in adjusted EBITDA, we feel is a solid place to be.

Yes, so international is going to continue to be a growth opportunity for us. As we think about U. S. and international, and even on an underlying basis on the organic business, we expect to see growth out of both the U. S. and international on the year. And so we will have these moments from quarter to quarter where you're cycling a space expansion or something like that, but the opportunities remain. I mean, we've talked about a number of international launches that still are in our plan for this year, whether it be Rossman Poland or Sephora in the GCC countries. We talked about Sephora Australia for Naturium. I mean, there's a number of DM in Germany we'll be going into later this year.

Just a number of opportunities still remain on the international front, and so we expect growth there as well this year.

So hi Bonnie, great to hear from you. I would say I would start with consumption. You know, on a year-to-date basis our consumption is still quite strong. The 10% on a year-over-year basis and even stronger as we start Q3. So we're feeling great about the consumer and how they're engaging with e. l. f. and they continue to choose e. l. f. From an innovation standpoint, our fall innovation is strong, growing faster than last year's fall innovation. That's something that we didn't see in spring. As we talked about, our spring innovation was behind last year, given that we were cycling the exceptional launch of our lip oils. And so, as we've come into the fall, we actually have seen fall outperform fall of the prior year.

So that's also a good signal. On the whole of it, the main driver of why you're not seeing our second half outlook match up to that strong consumption we're seeing is because we're cycling that space expansion. Again, it's 11,000 doors in Dollar General and a 50% expansion, pipe expansion related to Target. That's really the primary driver of that disconnect between the consumption and the shipments outlook that we've given.

Yeah, so for full year 26, we've outlooked, so a 3% to 4% organic growth on the business, which is below the consumption rates that we're seeing right now. Again, it goes back to cycling, that space expansion in the base over time. So, you know, it may take a couple quarters to get there, but over time, shipments and consumption do net themselves out. And so, yes, that would be our expansion that over time we do see those numbers kind of marry up a little bit better.

Hi, Susan. This is Terang. We feel great about Notorium. We're seeing great momentum on Notorium. We actually have seen a pickup in the growth rates on Notorium, both as we've taken a look at our target rates, but also our Ulta Beauty and how strong Notorium is there. We mentioned the great launch we just had with Sephora in Australia and to pick up the space in Boots. And so overall, we're seeing really good momentum for Notorium, continues to build, and we're pleased, particularly as we put that awareness campaign on. We saw really good consumer response to that.

And then on the road margins, we haven't given a longer-term outlook on the margins other than to say, you know, we expect those to be accretive to our EBITDA margins as we go through. Road is a beautiful business, very strong margins. We will invest behind the brand, as I mentioned earlier, but still expect those margins to be accretive.

Hi, Oliver. So, I'll answer the first question. On our organic growth in the second half of the 2% to 5%, yes, you're thinking about it the right way. Pricing will be a benefit, and then volume, we are expecting to be lower than last year, again, cycling those shipments, which would have been higher volume.

And Oliver, on your second question regarding road inventory, I'm extremely pleased with the work the team has done to be able to keep up with the exceptional consumer demand we've seen. Our operations team has done a terrific job of making sure Sephora has enough inventory. The biggest challenge is getting that inventory on the shelf, and so similar to what we've done with e. l. f. in the past, we're partnering very closely with Sephora to make sure that they're replenishing those shelves more frequently, Just given the unprecedented demand that they've seen themselves. And so we feel really good about where we stand in terms of our ability to support the business and the demand that we see, and we'll continue to work on that.

Hi, Steve. All right, so the 2% growth that we saw in international that would have included some road volume as well. We've talked about road having about a 20% international sales outside of the U. S. and so that would have been included in that 2% growth for Q2. On the shipment headwinds, like I said here, the 2 to 5 percent that we're outlooking on net sales versus the consumption rates that we're seeing today. The primary disconnect between those consumption rates and the shipments that we're calling out, the net sales outlook we're calling out, is cycling that volume. I would say that's the primary contributor there. And then on the road P&L, from a gross margin standpoint, yes, we expect to see the gross margin, you know, come down as they transition more into a wholesale mix, but still the gross margin is accretive.

It's accretive in our outlook as we stand today as it's already baked in, still accretive to where e. l. f. is positioned today.

Hi, Rupesh. So, we, you know, this is just our first quarter getting back to issuing guidance, and so we don't have a longer-term algorithm out there of what to expect on EBITDA margins, but what I can tell you is that we have had a track record of improving those margins over time, and I talked a little bit earlier about leverage in our non-marketing SG&A over time. We're getting our gross margins back to a better place as we go in to the second half, and pricing kicks in. We have the 45% tariff in place now versus, you know, as we get into next year, the average 60% that we'll be cycling through. So there's some things that are working in our favor as we look out longer term that would enable us to improve those EBITDA margins over time.

We're very pleased with the performance that we're seeing out of road. I mean, Terrain talked about it earlier. It's two and a half times better than any launch the forest had in North America. I mean, it's really a fantastic brand. We're so happy to have them as part of the e. l. f. family and look forward to continuing to drive that growth on the road ahead.

Thank you.

Well, thank you for joining us today. I'm so proud of our incredible team at e. l. f. Beauty for delivering another quarter of industry-leading results. I'm also thrilled to officially welcome Rode to the e. l. f. Beauty family. We look forward to seeing some of you at our upcoming investor meetings and speaking with you in February when we'll discuss our third quarter results. Thank you, and be well.