Ethos Technologies (LIFE) risk factors, FY2025 10-K

Ethos Technologies's FY2025 10-K, filed Mar 17, 2026, lists 55 risk factors in 4 groups. There is no earlier 10-K to compare against, so the most company-specific risks are listed below.

Risk factors listed
554 groups
Section length
28k wordsItem 1A

Ethos Technologies's biggest risks in the FY2025 10-K

  • Ethos Technologies Inc. faces heavy revenue concentration with Ameritas, Banner Life, and TruStage representing up to 98% of total revenue in 2024.
  • The company has a short operating history, only achieving profitability in 2023 after launching in 2016.
  • Operations depend heavily on third-party agencies, cloud infrastructure providers, and internet search engines.

The risks most specific to Ethos Technologies

  • Risks Related to Our Business

    We have a history of losses, and while we have recently achieved profitability, we may not sustain it in the future

    We have historically incurred net losses since inception in 2016 and only recently achieved profitability in the year ended December 31, 2023.

  • Risks Related to Our Business

    We rely on a limited number of carriers, and if we are unable to maintain these relationships or diversify the carriers with whom we work, our business and results of operations could be harmed

    Our top three carrier relationships, Ameritas, Banner Life, and TruStage, represented approximately 98% and 88% of total revenue for the years ended December 31, 2024 and 2025, respectively.

  • Risks Related to Our Business

    We rely on a limited number of agency counterparties, and if we are unsuccessful in maintaining relationships with these and new agencies and their ultimate owners, our results of operations will be harmed

    Our revenue from sales of policies through our third-party channel is driven by a limited number of agencies.

  • Risks Related to Our Business

    Our business depends in part on third-party data, technology, and infrastructure providers and failure to maintain these relationships or changes in their services could adversely affect our operations, revenue, and growth

    We rely on third-party technology and infrastructure providers to support key aspects of our business, including cloud hosting, data processing, application performance, and payment processing.

  • Risks Related to Our Business

    We use third-party cloud service providers to deliver our platform services. Any disruption of services from our cloud service providers could harm our business

    We currently manage our platform services and serve all of our consumers through third-party cloud computing services, such as Amazon Web Services.

  • Risks Related to Intellectual Property, Data Privacy, and Security

    We utilize artificial intelligence in connection with our business, which may expose us to regulatory, operational, or reputational risk

    We utilize artificial intelligence, machine learning, and similar tools for customer support, lead targeting, agent fraud detection, and development tooling.

All 55 risk factors

Headings as the filing states them, in filing order.

Risks Related to Our Business

  1. 01We have a history of losses, and while we have recently achieved profitability, we may not sustain it in the future
  2. 02We have a limited history operating our business at its current scale, scope, and complexity, which makes it difficult to plan for future operations and growth initiatives and predict future results
  3. 03Our business could be harmed if we fail to manage our growth effectively
  4. 04If we are unable to scale our support and operational processes effectively, the quality of the experience for consumers, agents, and agencies could suffer. This may negatively impact agent engagement and retention as well as our relationships with carriers and agencies, conversion rates, and consumer satisfaction
  5. 05Our business may be harmed if we lose relationships with carriers, fail to maintain good relationships with carriers, become even more dependent upon a limited number of carriers or fail to develop new carrier relationships
  6. 06We rely on a limited number of carriers, and if we are unable to maintain these relationships or diversify the carriers with whom we work, our business and results of operations could be harmed
  7. 07We rely on a limited number of agency counterparties, and if we are unsuccessful in maintaining relationships with these and new agencies and their ultimate owners, our results of operations will be harmed
  8. 08Our success depends on individual agent adoption and engagement, and if agents do not engage with or adopt our platform, our results of operations will be harmed
  9. 09Our business depends in part on third-party data, technology, and infrastructure providers and failure to maintain these relationships or changes in their services could adversely affect our operations, revenue, and growth
  10. 10Our business is subject to risks related to disputes, legal proceedings, and governmental inquiries
  11. 11There have been a number of revisions to existing, or proposals to modify or enact new laws and regulations regarding insurance agents, brokers, and distribution platforms. These actions have imposed or could impose additional obligations on us with respect to products sold on our platform
  12. 12Competition in our industry is intense, and our inability to compete effectively may adversely affect our business, financial condition, and results of operations
  13. 13Cyber attacks, data breaches, security incidents, systems failures, and resulting interruptions in the availability of our websites, mobile applications, platform, or services could adversely affect our business, financial condition, and results of operations
  14. 14Our brand awareness and marketing efforts to help grow our business may not be effective
  15. 15We expect a number of factors to cause our results of operations and operating cash flows to fluctuate on a quarterly and annual basis, which may make it difficult to predict our future performance
  16. 16the seasonality of our business
  17. 17Changes in our accounting estimates and assumptions could negatively affect our financial position and operating results
  18. 18Our ability to recoup payments from agents and the timing of those recouped payments may impact our business and operating results
  19. 19Non-compliance with or changes in laws, regulations or licensing requirements applicable to us could restrict our ability to conduct our business and impact our results of operations and financial condition
  20. 20Fluctuations or an overall decline in economic activity, or any adverse trends in the life insurance industry, could have a material adverse effect on the financial condition and results of operations of our business
  21. 21Our inability to successfully recover should we experience a disaster or other business continuity problem could cause material financial loss, loss of human capital, regulatory actions, reputational harm or legal liability
  22. 22If we do not continue to innovate and further develop our platform, our platform developments do not perform, we do not successfully manage our platform strategy, or we are not able to keep pace with technological developments, we may not remain competitive and our business and results of operations could suffer
  23. 23Our inability to retain or hire qualified employees, as well as the loss of any of our executive officers, could negatively impact our ability to retain existing business and generate new business
  24. 24If any of our key professionals were to join an existing competitor or form a competing company, some of our carriers, agency counterparties, and consumers could choose to use the services of that competitor instead of our services
  25. 25Any failure to offer high-quality support for our platform may harm our relationships with consumers, agents, and carriers and could adversely affect our business, financial condition, and results of operations
  26. 26We use third-party cloud service providers to deliver our platform services. Any disruption of services from our cloud service providers could harm our business
  27. 27Our business, financial condition, and results of operations may be negatively affected by E&O claims
  28. 28In connection with the implementation of our corporate strategies, we face risks associated with the acquisition or disposition of businesses, the entry into new lines of business, the integration of acquired businesses, and the growth and development of these businesses
  29. 29If we fail to improve and enhance the functionality, performance, reliability, design, security, and scalability of our platform and innovate and introduce new solutions in a manner that responds to our consumers’ evolving needs, our business may be adversely affected
  30. 30Our results may be adversely affected by changes in the mode of compensation in the insurance industry
  31. 31Internet search engines drive traffic to our platform and our new user growth could decline if we fail to appear prominently in search results
  32. 32Damage to our reputation could have a material adverse effect on our business

Risks Related to Intellectual Property, Data Privacy, and Security

  1. 33actors, “hacktivists,” organized criminal threat actors, personnel (such as through theft or misuse), AI agents, sophisticated nation states, and nation-state-supported actors
  2. 34We utilize artificial intelligence in connection with our business, which may expose us to regulatory, operational, or reputational risk
  3. 35We employ third-party licensed software for use in our business, and the inability to maintain these licenses or errors in the software we license could result in increased costs or reduced service levels, which would adversely affect our business
  4. 36Our platform contains third-party open source software components, and failure to comply with the terms of the underlying open source software licenses could restrict our ability to provide our platform and services and subject us to costly litigation or other disputes

Risks Related to Ownership of Our Common Stock

  1. 37In addition, each outstanding share of Class
  2. 38the death or disability of such co-founder
  3. 39Proxy, one co-founder would then be able to significantly influence or determine any action requiring approval of stockholders in his sole discretion, including all matters referred to above
  4. 40Our stock price may be volatile, and the value of our Class A common stock may decline
  5. 41general political, social, economic, and market conditions, in both domestic and our foreign markets, including effects of increased interest rates, inflationary pressures, bank failures, and macroeconomic uncertainty and challenges
  6. 42An active public trading market for our Class A common stock may not develop or be sustained
  7. 43Future sales of our Class A common stock in the public market could cause the market price of our Class A common stock to decline
  8. 44We may require additional capital to support the growth of our business, and this capital might not be available on acceptable terms, if at all
  9. 45We do not intend to pay dividends for the foreseeable future and, as a result, your ability to achieve a return on your investment will depend on appreciation in the price of our Class A common stock
  10. 46We are an “emerging growth company,” and the reduced reporting and disclosure requirements applicable to emerging growth companies could make our Class A common stock less attractive to investors
  11. 47We incur costs as a result of operating as a public company, and our management is required to devote substantial time to compliance with our public company responsibilities and corporate governance practices
  12. 48Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our company more difficult, limit attempts by our stockholders to replace or remove our current management, and limit the market price of our Class A common stock
  13. 49require the approval of our board of directors or the holders of at least 66 2/3% of our outstanding shares of voting stock to amend our bylaws and certain provisions of our certificate of incorporation
  14. 50If securities or industry analysts do not publish research or publish unfavorable or inaccurate research about our business, the market price and trading volume of our Class A common stock could decline

General Risks

  1. 51We and our employees have and may continue to be subject to claims alleging violations of our employees’ contractual obligations to their prior employers. These claims may be costly to defend, and if we do not successfully do so, our business could be harmed
  2. 52Our ability to use our net operating losses to offset future taxable income may be subject to certain limitations
  3. 53We may be subject to additional tax liabilities, including as a result of changes in tax laws or regulations, which could adversely affect our financial condition and results of operations
  4. 54Our management team has limited experience managing a public company
  5. 55Climate risks, including the risk of an economic crisis, risks associated with the physical effects of climate change, and disruptions caused by the transition to a low-carbon economy, could adversely affect our business, results of operations and financial condition

About this page

The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.