What the changes say
- National CineMedia expanded its risk disclosures in 2025 by adding concerns about artificial intelligence integration, acquisitions like Spotlight Cinema Networks, and post-showtime inventory fees.
- The company updated key metrics regarding theater network screens, attendance percentages, and regulatory tariff impacts on major advertising categories.
What changed since the prior 10-K
New
- NewRisks Related to Our Business and Industry
the increased fees payable in connection with the Post-Showtime Inventory with certain counterparties may exceed the increase, if any, in revenue resulting from the access to the Post-Showtime inventory
Increased fees for accessing post-showtime inventory with certain counterparties could exceed the actual revenue gains generated from that inventory.
- NewRisks Related to Our Business and Industry
Our use of AI in our offerings may not result in the expected benefits
Using artificial intelligence in our offerings or ads may cause errors, brand harm, negative patron views, or creative rejections by theater exhibitors.
- NewRisks Related to Our Business and Industry
We may be unable to realize the expected benefits and synergies of any acquisitions or investments
We may fail to realize synergies or face integration and expense challenges from acquisitions like Spotlight Cinema Networks or other investments.
Dropped
- DroppedRisks Related to Our Business and Industry
buyers that our network is no longer relevant to their marketing plan due to the decreases in attendance and geographic coverage
- DroppedRisks Related to Our Business and Industry
The ongoing effects of NCM LLC’s Chapter 11 Case, including the risks and uncertainties associated with bankruptcy, may harm the Company’s business following emergence
Risks of buyers viewing network as irrelevant due to attendance drops and COVID-19 behaviors.
- DroppedRisks Related to Our Business and Industry
Competitors may take business away from us, and our ability to attract and retain customers may be negatively impacted
- DroppedRisks Related to Our Business and Industry
There can be no assurance that we will be successful in increasing the number of theaters in which NCM LLC has the right to display Post-Showtime Inventory
- DroppedRisks Related to Our Business and Industry
If we are unable to grow our high margin advertising revenue at a rate at least equal to that of our contractual obligations, our margins and results would be negatively affected
- DroppedRisks Related to Our Corporate Structure
the Effective Date. Accordingly, the Company’s future results of operations, financial condition and business may not be comparable to the results of operations, financial condition and business reflected in our historical financial statements
Reworded
- 88% rewrittenRisks Related to Our Business and Industry
Significant declines in theater attendance could reduce the attractiveness of cinema advertising and could reduce our revenue
Added specific mention of media buyers perceiving the network as irrelevant due to decreases in attendance and geographic coverage.
- 70% rewrittenRisks Related to Our Business and Industry
We are subject to risks from changes to regulations, government funding, trade policies and tariffs imposed by governments that impact our advertising clients
Updated to state that tariffs actually announced and imposed by the U.S. government in 2025 impacted key advertising categories like automotive and consumer goods.
- 61% rewrittenRisks Related to Our Corporate Structure
The Company’s actual financial results following NCM LLC’s emergence from bankruptcy may not be comparable to the Company’s historical financial information or to NCM LLC’s projections filed with the Bankruptcy Court
Added explicit reference to the Effective Date of August 7, 2023, regarding purchase price allocation and historical financial comparisons.
- 56% rewrittenRisks Related to Our Business and Industry
Changes in the ESAs with, or lack of support by, the ESA Parties could adversely affect our revenue, growth and profitability
Updated AMC agreement term to 35 years via the 2025 ESA Amendment, showing network screens at 52.9% and attendance at 63.0% as of January 1, 2026.
- 51% rewrittenRisks Related to Our Business and Industry
Pandemics, epidemics or disease outbreaks, such as the COVID-19 virus, have disrupted and could materially affect our business and the business of NCM LLC’s network theaters in the future
Added mention of financial distress and proceedings like the Cineworld Proceeding affecting network theaters following the COVID-19 pandemic.
- 46% rewrittenRisks Related to Our Corporate Structure
Any future issuance of membership units by NCM LLC and subsequent redemption of such units for common stock could dilute the voting power of our existing common stockholders and adversely affect the market value of our common stock
Clarified that membership unit issuances and redemptions now specifically apply to Cinemark, noting no limit on common stock issued upon redemption.
- 45% rewrittenRisks Related to Our Business and Industry
We may not realize the anticipated benefits of additional Post-Showtime inventory or be successful in increasing the number of theaters in which NCM LLC has the right to display Post-Showtime inventory
Added the risk that post-showtime inventory costs may outweigh the additional CPM, revenue, and Adjusted OIBDA benefits.
- 29% rewrittenRisks Related to Our Business and Industry
Our contracts for theater advertising allow certain counterparties to engage in activities that might compete with certain elements of our business, which could reduce our revenue and growth potential
Expanded details on counterparties' strategic marketing relationships to include specific on-screen, LEN, and lobby promotions that may compete with us.
- 24% rewrittenRisks Related to Our Corporate Structure
Our TRA with Cinemark is expected to reduce the amount of overall cash flow that would otherwise be available to us and will increase our potential exposure to the financial condition of Cinemark
Was: Our TRA with the ESA Parties is expected to reduce the amount of overall cash flow that would otherwise be available to us and will increase our potential exposure to the financial condition of the ESA Parties
- 22% rewrittenRisks Related to Our Business and Industry
We depend upon our senior management and our business may be adversely affected if we cannot retain or replace them
All 40 risk factors
Headings as the filing states them, in filing order.
Risks Related to Our Business and Industry
- 01Significant declines in theater attendance could reduce the attractiveness of cinema advertising and could reduce our revenue88% rewritten
- 02NCM LLC’s network theater circuits also may not successfully compete for licenses to exhibit quality films and are not assured a consistent supply of motion pictures
- 03Changes in theater patron behavior could result in declines in the viewership of The Noovie® Show which could reduce the attractiveness of cinema advertising and our revenues
- 04changes in theater patron amenities, including bars and entertainment within exhibitor lobbies causing increased dwell time of patrons
- 05Changes in the ESAs with, or lack of support by, the ESA Parties could adversely affect our revenue, growth and profitability56% rewritten
- 06If the non-competition provisions of the ESAs or other advertising agreements are deemed unenforceable, the counterparties could compete against us and our business could be adversely affected
- 07is contrary to the public interest
- 08The ESA with an ESA Party that has declared bankruptcy may be rejected, renegotiated or deemed unenforceable
- 09Pandemics, epidemics or disease outbreaks, such as the COVID-19 virus, have disrupted and could materially affect our business and the business of NCM LLC’s network theaters in the future51% rewritten
- 10We may not realize the anticipated benefits of additional Post-Showtime inventory or be successful in increasing the number of theaters in which NCM LLC has the right to display Post-Showtime inventory45% rewritten
- 11the increased fees payable in connection with the Post-Showtime Inventory with certain counterparties may exceed the increase, if any, in revenue resulting from the access to the Post-Showtime inventoryNew
- 12Our business relies heavily on technology systems, and any failures, disruptions or cyberattacks may materially and adversely affect our operations
- 13Our plans for developing additional digital or digital out-of-home revenue opportunities may not be implemented and may not be achieved
- 14The 2025 Credit Facility contains restrictions and may not provide sufficient capital resources and flexibility for the Company in the future
- 15The personal information we collect and maintain through our data and digital services, as well as from third-party sources, may expose us to liability or cause us to incur greater operating expenses
- 16Changes in laws, regulations or rules relating to privacy, data security, the Internet or other areas of our data and digital services may result in the need to alter our business practices or incur greater operating expenses
- 17The markets for advertising are competitive and we may be unable to compete successfully
- 18If we do not continue to upgrade our technology, our business could fail to grow and revenue and operating margins could decline
- 19Economic uncertainty or deterioration in economic conditions may adversely impact our business, operating results or financial condition
- 20We are subject to risks from changes to regulations, government funding, trade policies and tariffs imposed by governments that impact our advertising clients70% rewritten
- 21Our contracts for theater advertising allow certain counterparties to engage in activities that might compete with certain elements of our business, which could reduce our revenue and growth potential29% rewritten
- 22We depend upon our senior management and our business may be adversely affected if we cannot retain or replace them22% rewritten
- 23Our use of AI in our offerings may not result in the expected benefitsNew
- 24The ESA Parties and our network affiliates are subject to substantial government regulation, which could limit their current business, slow their future growth of locations and screens and in turn impact our business and slow our growth prospects
- 25We may be unable to realize the expected benefits and synergies of any acquisitions or investmentsNew
- 26We may be unable to effectively manage changes to our business strategy to continue the growth of our advertising inventory and network
- 27Our revenue and Adjusted OIBDA fluctuate from quarter to quarter and may be unpredictable, which could increase the volatility of our stock price
- 28In some instances, we may not be able to or may choose not to protect, maintain or defend our intellectual property rights or the laws of certain foreign countries may not protect our intellectual property rights to the same extent as do the laws of the U.S
Risks Related to Our Corporate Structure
- 29We are a holding company with no operations of our own, and we depend on distributions and payments under the NCM LLC operating and management services agreements from NCM LLC to meet our ongoing obligations
- 30Pursuant to the management services agreement between us and NCM LLC, NCM LLC makes payments to us to fund our day-to-day operating expenses, such as payroll. However, if NCM LLC has insufficient cash flow to make the payments pursuant to the management services agreement, we may be unable to cover these expenses
- 31The Company’s actual financial results following NCM LLC’s emergence from bankruptcy may not be comparable to the Company’s historical financial information or to NCM LLC’s projections filed with the Bankruptcy Court61% rewritten
- 32NCM LLC’s other equityholders or their affiliates, as well as our largest stockholders, may have interests that differ from those of our public stockholders and they may be able to influence our affairs
- 33The original agreements between us and the ESA Parties were made in the context of an affiliated relationship and may contain different terms than comparable agreements with unaffiliated third parties
- 34Our certificate of incorporation and bylaws contain anti-takeover protections that may discourage or prevent strategic transactions, including a takeover of our Company, even if such a transaction would be beneficial to our stockholders
- 35do not permit cumulative voting in the election of directors, which would otherwise allow less than a majority of stockholders to elect director candidates
- 36Any future issuance of membership units by NCM LLC and subsequent redemption of such units for common stock could dilute the voting power of our existing common stockholders and adversely affect the market value of our common stock46% rewritten
- 37Our future issuance of preferred stock could dilute the voting power of our common stockholders and adversely affect the market value of our common stock
- 38If we are determined to be an investment company, we would become subject to burdensome regulatory requirements and our business activities could be restricted
- 39Our TRA with Cinemark is expected to reduce the amount of overall cash flow that would otherwise be available to us and will increase our potential exposure to the financial condition of Cinemark24% rewritten
- 40The substantial number of shares that are eligible for sale could cause the market price for our common stock to decline or make it difficult for us to sell equity securities in the future
Other National CineMedia 10-Ks
- FY2024 10-K risk factors43 risks
National CineMedia faces core risks around theater attendance levels, reliance on exhibitor agreements with AMC and Cinemark, and post-bankruptcy integration.
Filed Mar 06, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.