What the changes say
- Net losses narrowed to $41.8 million in 2025, leaving an accumulated deficit of $1.295 billion.
- Debt balances shifted across 2028, 2029, and 2031 notes, adding repayment burdens.
- AI governance and global trade tariffs were introduced as distinct operational risks.
What changed since the prior 10-K
Dropped
- DroppedRisks Relating to Our Business and Industry
In February 2023, we implemented a reduction in workforce of approximately 7% and a reduction in our real estate presence to reduce our operating expenses. See “Note 11 – Restructuring” for further details
- DroppedRisks Relating to Litigation and Regulatory Uncertainty
consumers with the ability to opt-out of certain profiling or automated decision-making processes
Realization of savings and efficiencies from the February 2023 workforce and real estate reductions.
- DroppedRisks Related to Our Outstanding Notes and Warrants
The accounting method for the Convertible Senior Notes materially affects our reported financial results
Reworded
- 68% rewrittenRisks Relating to Litigation and Regulatory Uncertainty
Our use and other processing of personal information and other data is subject to laws and obligations relating to privacy and data protection
Retained standard privacy law compliance language while refreshing structural framing across US, EU, and UK jurisdictions.
- 59% rewrittenRisks Related to Our Merchandising and Fulfillment
We may be unable to successfully leverage technology, including artificial intelligence and machine learning, to automate and drive efficiencies in our operations
Added specific references to rapid AI legal developments, including consumer protection, bias, discrimination, and the EU Artificial Intelligence Act.
- 40% rewrittenRisks Relating to Our Business and Industry
We have a history of losses and we may not achieve or maintain profitability in the future
Updated financial figures, reporting net losses of $41.8 million in 2025 and an accumulated deficit of $1.295 billion as of December 31, 2025.
- 39% rewrittenRisks Relating to Our Strategy
sustainable revenue and profit
Streamlined language regarding evolving growth strategies and third-party advertising, noting potential negative perceptions from consignors and buyers.
- 35% rewrittenRisks Related to Our Outstanding Notes and Warrants
We have incurred a significant amount of debt and may incur additional indebtedness in the future
Updated principal debt amounts for 2028, 2029, and 2031 notes as of December 31, 2025, and added a warning about cash flow usage for debt service.
- 27% rewrittenRisks Relating to Demand
We rely on consumer discretionary spending, which is adversely affected by economic downturns, including economic recession or depression, and other macroeconomic conditions or trends
Added tariffs, changes to global trade policy, and fluctuating raw material values like gold and silver to macroeconomic risk factors.
- 21% rewrittenRisks Relating to Supply
We may not be able to obtain sufficient new and recurring supply of pre-owned luxury goods
Maintained core risks regarding the ability to cost-effectively attract and retain luxury goods consignors through various marketing and retail channels.
All 54 risk factors
Headings as the filing states them, in filing order.
Risks Relating to Our Business and Industry
- 01We have a history of losses and we may not achieve or maintain profitability in the future40% rewritten
- 02We may not be able to return to historic levels of revenue growth rate or effectively manage growth or new opportunities
- 03We may not accurately forecast revenue and appropriately plan our expenses
- 04We have experienced seasonal and quarterly variations in our revenue and operating results
- 05Greater than expected product returns may exceed our reserve for returns
- 06We may require additional capital to support business growth. If such capital is not available to us, our business operating results and financial condition may be harmed
- 07Public health emergencies or outbreaks of epidemics, pandemics, or contagious diseases have adversely affected, and could in the future, adversely affect our business and the business of our consignors and buyers
- 08The failure of any bank in which we deposit our funds could reduce the amount of cash we have available to pay distributions and make additional investments
Risks Relating to Our Strategy
- 09We may be unable to execute on our retail growth strategy
- 10sustainable revenue and profit39% rewritten
- 11Expansion of our operations internationally will require significant management attention and resources
Risks Relating to Supply
- 12We may not be able to obtain sufficient new and recurring supply of pre-owned luxury goods21% rewritten
- 13We may be unable to attract and retain talented sales professionals
- 14Our growth and supply of product offerings are enhanced by our ability to maintain our brand partnerships
Risks Relating to Demand
- 15We rely on consumer discretionary spending, which is adversely affected by economic downturns, including economic recession or depression, and other macroeconomic conditions or trends27% rewritten
- 16Our continued growth depends on attracting new and retaining repeat buyers
- 17National retailers and brands set their own retail prices and promotional discounts on new luxury goods, which could adversely affect our value proposition to consignors and buyers
- 18We must successfully gauge and respond to changing preferences among our consignors and buyers
- 19We may be unable to replicate our business model for newer categories of consigned goods or different product mixes of consigned goods
- 20Our industry is highly competitive and we may not be able to compete effectively
Risks Relating to Marketing and Brand Management
- 21Our success depends on the accuracy and reliability of our authentication processes and methods
- 22We may not succeed in promoting and sustaining our brand
- 23Our marketing and advertising activity may fail to efficiently drive growth in consignors and buyers
- 24We rely on third parties to drive traffic to our website
- 25Use of social media, emails and text messages may adversely impact our reputation or subject us to fines
- 26The public disclosure of our Environmental, Social and Governance (“ESG”) metrics and goals may subject us to risks
Risks Related to Our Merchandising and Fulfillment
- 27We may not be able to attract, train and retain specialized personnel and skilled employees
- 28We may be unable to successfully leverage technology, including artificial intelligence and machine learning, to automate and drive efficiencies in our operations59% rewritten
- 29We may not be able to identify and lease authentication centers in suitable geographic regions
- 30We may experience damage or destruction to our authentication centers or retail stores in which we store the majority of the consigned luxury goods we offer through our online marketplace
- 31Shipping is a critical part of our business and any changes in our shipping arrangements, costs, interruptions in shipping or damage to products in transit could adversely affect our operating results
Risks Related to Data Security, Privacy and Fraud
- 32We rely on third parties to host our website and mobile app and to process payments
- 33Failure of our data or cyber security could cause us to incur unexpected expenses or compromise our data assets
- 34We may incur significant losses from fraud
Risks Relating to Our Employees
- 35We may be unable to attract and retain key personnel or effectively manage leadership succession
- 36Labor-related matters, including labor disputes, may adversely affect our operations
Risks Relating to Our Intellectual Property
- 37If we cannot successfully protect our intellectual property, our business could suffer
Risks Relating to Litigation and Regulatory Uncertainty
- 38We are currently, and may be in the future, party to lawsuits and other claims
- 39Our use and other processing of personal information and other data is subject to laws and obligations relating to privacy and data protection68% rewritten
- 40We pay or collect sales taxes in all jurisdictions which require such taxes
- 41Failure to comply with applicable laws or regulations may subject us to fines, penalties, loss of licensure, registration, facility closures or other governmental enforcement action
- 42Application of existing tax laws, rules or regulations are subject to interpretation by taxing authorities
- 43Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited
- 44If our internal control over financial reporting or our disclosure controls and procedures are not effective, we may not be able to accurately report our financial results, prevent fraud or file our periodic reports in a timely manner, which may cause investors to lose confidence in our reported financial information
Risks Relating to Ownership of Our Common Stock
- 45The market price of our common stock may be volatile or may decline steeply or suddenly regardless of our operating performance and we may not be able to meet investor or analyst expectations
- 46Short sellers of our stock may be manipulative and may drive down the market price of our common stock
- 47Delaware law and provisions in our certificate of incorporation and bylaws could make a merger, tender offer or proxy contest difficult, thereby depressing the trading price of our common stock
- 48Our certificate of incorporation designates the Court of Chancery of the State of Delaware located within the State of Delaware as the exclusive forum for substantially all disputes between us and our stockholders
Risks Related to Our Outstanding Notes and Warrants
- 49We have incurred a significant amount of debt and may incur additional indebtedness in the future35% rewritten
- 50The indentures governing our Notes contain restrictions and other provisions regarding events of default that may make it more difficult to execute our strategy or to effectively compete, or that could materially affect our financial position
- 51Transactions relating to our Convertible Senior Notes or the Warrants may dilute the ownership interest of our stockholders
- 52The conversion of the Convertible Senior Notes or the cash conversion of the Warrants, if triggered, may adversely affect our financial condition and operating results
- 53The accounting method for the Warrants materially affects our reported financial results
- 54The capped call transactions may affect the value of the Convertible Senior Notes and our common stock
Other TheRealReal 10-Ks
- FY2024 10-K risk factors57 risks
TheRealReal faces ongoing profitability challenges with accumulated deficits exceeding $1.2 billion and historical net losses.
Filed Feb 21, 2025
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.