Sally Beauty Holdings (SBH) executive compensation, 2025 proxy

Denise A. Paulonis, President and Chief Executive Officer, was paid $9.1M in fiscal 2025, up 21% from $7.5M the year before. The CEO-to-median-employee pay ratio was 534:1, on median employee pay of $17,080.

Filed
December 10, 2025
Annual meeting
January 22, 2026
Pay year
fiscal 2025
Named executives
5
CEO total pay
$9.1M+21% vs prior year
CEO to median employee
534:1median $17,080
CEO pay in equity
66%$6M in awards
Prior say-on-pay support
96%of votes cast
Net Sales
$3.7BA 0.4% decrease over prior year
Global E-Commerce Sales
$397MRepresented 11% of total net sales
Share Repurchases
$53MApproximately 5 million shares repurchased
Fuel for Growth Benefits
$46MIncremental benefits generated in fiscal 2025

How Paulonis was paid

$9.1M in total for fiscal 2025, as reported in the Summary Compensation Table. Equity awards are valued at grant, not at what they turned out to be worth.

Salary13%Stock awards66%Non-equity incentive21%All other compensation0%

Named executive officers

ExecutiveTotal
Denise A. PaulonisPresident and Chief Executive Officer$9,112,619
Marlo M. CormierSenior Vice President, Chief Financial Officer$2,302,044
John H. GossPresident, Sally Beauty Supply$2,118,392
Mark G. SpinksPresident, Beauty Systems Group$2,053,611
Scott C. ShermanSenior Vice President, Chief Legal and Human Resources Officer$1,732,230

What changed and why

  • $9.1MDenise Paulonis received a total compensation of $9,112,619 in fiscal 2025, representing an increase from the prior year.
  • $3.7BNet sales reached $3.7 billion, reflecting a 0.4% decrease compared to the previous fiscal year.
  • $46MThe company generated an incremental $46 million of benefits through the Fuel for Growth Program.
  • $17,080The CEO to median employee pay ratio was calculated at 534 to 1 based on median employee pay of $17,080.
  • 96%Stockholders expressed strong support with over 96% of votes cast in favor of executive compensation at the prior annual meeting.

About this page

Figures are automated and can be wrong; check the filing for the exact numbers. Totals follow SEC rules, which value stock and option awards at grant. Read the DEF 14A proxy statement for footnotes and the compensation committee's full reasoning.