Summary
Management framed 2026 as a shift from checkout BNPL toward an everyday-services platform, with stronger engagement underpinning raised full-year expectations.
- 7.1 purchases per consumer in Q1 versus 6.1 a year earlier showed higher engagement.
- Marketing more than doubled year over year, with payback still under six months.
- 74%Management cautioned Q1’s 74% gross margin was seasonally elevated and should not be annualized.
Guidance
- 30%30% to 35% FY2026 revenue growth
- $180M$180 million FY2026 adjusted net income
- $5.10$5.10 FY2026 adjusted net income per share
- 2.5%2.5% to 3% of GMV FY2026 provision for credit losses
- 55%55% to 65% target revenue less transaction-related costs margin
What analysts pressed on
- 01Credit costs: management expects 2.5% to 3% of GMV for the year, citing Q1 seasonality, prior-period estimate revisions, new users, and Pay-in-5.
- 02Pagaya partnership: Sezzle earns a take rate without sharing credit risk; management described merchant wins as the primary rationale.
- 03Marketing: management expects spending to rise quarter over quarter wherever returns meet its target, without quantifying full-year spend.
- 04Macro conditions: management said it sees no notable consumer stress, while acknowledging COVID was the only clear historical signal.
- 05Bank charter: management emphasized regulatory defensibility and potential fixed-cost savings, not access to otherwise unavailable products.
- 06Product roadmap: management expects outlined offerings to be launched and scaling by end-2027, but gave no specific deposit-account adoption targets.
Notable disclosures
- 80%Approximately 80% of code is now developed with AI assistance and reviewed by staff, according to the CEO.
- The bank-charter application is anticipated mid-2026; the process is not guaranteed.
- The cash-flow management product is planned for broader launch within the next three months, likely for subscribers only.
- Checking accounts are estimated to arrive by the end of Q3, with go-to-market incentives not yet finalized.
- Mobile plan is intended to improve retention, not deliver material financial results.
Risks raised
- Q1 provision benefited from seasonality and prior-quarter overestimation, while management expects new users and Pay-in-5 to raise loss rates initially.
- Q1 gross margin was boosted by seasonal revenue timing and should not be annualized.
- The banking-charter process is lengthy and not guaranteed; the application is anticipated mid-2026.
- Management said the ongoing antitrust suit could not be discussed further.
- Marketing investment is expected to keep rising, contingent on finding channels that meet return targets.
Tone: Confident 0.78
Management highlighted strong engagement, profitability, and raised guidance, while stressing seasonal margin benefits and uncertainty around credit costs and the bank charter.
Who spoke
Company
- Charles YouakimChief Executive Officer and Executive Chairman
- Lee BradingChief Financial Officer
Analysts
- Mike GrondahlAnalyst, Northland
- Kyle PetersonAnalyst, Needham
- Hal GoetschAnalyst, B. Riley Securities
- Anthony ZaganovichAnalyst, Oppenheimer
- Ryan TomaselloAnalyst, KBW
- Huang NguyenAnalyst, TD Cowen
Full transcript
Analyst questions are marked with a bar. Timestamps are into the recording.
Prepared remarks
Good afternoon, and welcome to SESL's first quarter 2026 earnings call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star than 1 on a touch-tone phone. To withdraw your question, please press star than 2. Please note this event is being recorded. I would now like to turn the conference over to Charlie Ewakim, CEO and Executive Chairman of Sezzle. Please go ahead.
Charles YouakimChief Executive Officer and Executive Chairman
Thank you, and good afternoon, and welcome to Sezzle's first quarter 2026 earnings call. I'm Charlie Ewakim, CEO and Executive Chairman of Sezzle. I'm joined today by our CFO, Lee Braiding, and my co-founder and company president, Paul Paradis. In conjunction with this conference call, we filed our earnings announcement with the SEC and posted it along with our earnings presentation on our investor website at sezzle. com.
To retrieve the documents, please go to the investor relations section of the website. Please be advised of the cautionary note on forward-looking statements and the reconciliation of gap-to-non-gap measures included in the presentation, which also covers our statements on today's call. Before diving into the quarter, I want to start by touching on the big picture for 2026. We believe it is going to be an exciting year for Sezzle.
2025 was about enhancing our current consumer ecosystem. We improved the app experience, expanded engagement features, leaned back into higher value consumers, and continue to give our users more reasons to come back to Sezzle. But in 2026, we are pushing that strategy further. We are moving beyond being the product consumers think about only at checkout. Our ambition is to serve our consumers more broadly in their everyday lives and in the way they manage everyday spending. That means continuing to build around payments, but also expanding into areas like deposit accounts, card products, enhanced lending options, our recently launched SESL mobile plan, and more. The goal is simple. Create more value for the consumer, create more reasons to engage with Sezzle, and over time, make Sezzle a critical part of our consumers' daily lives.
The strategy is working. In the first quarter, we delivered strong growth, strong profitability, and improved engagement across the platform, and we are raising our full-year guidance as a result. We are still very early in what Sezzle can become for the value-focused consumer.
With that, let's dive in. The first quarter followed a similar and important pattern to the first quarter of last year. Better-than-expected credit performance helped drive strong margins and bottom-line results. The strength in repayment trends also gave confidence to improve more volume while staying disciplined on risk, helping drive GMV that nearly matched the fourth-quarter holiday period. We also saw the benefits of the investments we made throughout 2025 to create a more engaging product ecosystem. Average quarterly purchase frequency increased by a full purchase across the consumer base, reaching 7.1 times in the quarter compared to 6.1 times in the first quarter of last year. That's a meaningful increase, and it tells us our consumers are coming back to Sezzle more often and finding more ways to use us.
Those factors help drive the results you see on slide three. GMD grew 37.3% year-over-year. Total revenue grew 29.2%, and our gross margins reached 74% of total revenue. We also generated $51.3 million of net income, representing a 37.9% profit margin, and $71.1 million of adjusted EBITDA, representing a 52.5% adjusted EBITDA margin. Given the strength of the first quarter and the growing engagement we're seeing across the platform, we are increasing our full year 2026 guidance across the board. We are raising total revenue growth guidance from 25% to 30% to a new range of 30% to 35%. We are also increasing adjusted net income guidance by $10 million to $180 million and raising adjusted EPS guidance to $5.10 to $4.70, with some benefit.
from repurchase activity in the first quarter. We will provide more detail and guidance later in the call, but overall, this reflects our confidence in the momentum of the business.
A key factor in the recent growth of our business has been the payoff of our reinvestment and refocus on our subscribers, our highest LTV users on the platform, which you'll see depicted on slide four. Our investments continue to pay off in the first quarter, with total subscribers increasing by 44,000 to 714,000.
The overall total mods sequential decrease is due to the decrease in monthly on-demand users, a drop which reflects the seasonality of our platform from the busy holiday shopping period to the lower activity we see in the quarter after, along with a de-emphasis or a renewed focus on our subscribers.
Turning to slide five, much of that subscriber momentum traces back to the continued investment we are making in marketing. Since we began leaning harder into this effort in late 2024, we have tested a number of campaigns, funnels, and pathways to reach new consumers. Like most things at Sezzle, there has been trial and error along the way, but I think it's clear that we are starting to catch our stride in finding the most effective ways to win subscribers and drive greater engagement across the consumer base.
The best part is that we have been able to push spending higher while still maintaining attractive returns. Marketing spend increased again in the first quarter, but we continue to see a payback period of less than six months. That gives us the confidence to keep investing where we are seeing performance. To be clear, the goal is not just to acquire any user at any cost. The goal is to acquire and retain consumers with the highest lifetime values, the ones who transact more frequently, demonstrate stronger loyalty, and give us more opportunities to create value over time. In practice, that means subscribers, repeat users, and consumers who engage across multiple parts of the Sezzle ecosystem. The Earn tab is a great example of how our product and marketing strategies reinforce each other.
Since launching in June 2025, the Earn tab has generated 4.8 million visits, and consumers show a 55% increase in BNPL conversion within 30 days after their first Earn tab activity. This is exactly the type of engagement loop we want to build. That brings us to slide six.
PAN 4 has been the foundation of the business. But consumers are asking for more, more utility, and more ways to use Sezzle beyond a single checkout moment. In the first quarter and shortly after quarter end, we made progress on several fronts. We expanded short-term installment optionality with Pay in 5, launched and enhanced the long-term lending capability across the entire BMPL product suite, introduced the virtual card in Canada with select integrated merchants, and launched the Sezzle mobile plan on AT&T's network. with an unlimited wireless plan starting at $29.99 for Sezzle Anywhere members. Each of these products has slightly different use cases, but the strategic theme is the same. Expand what a Sezzle relationship can do for the consumer.
Turning to the next slide, AI continues to be a major focus across Sezzle. We are not treating AI as a side project or a small productivity experiment. We are embedding it into how we build products, support consumers, analyze data, and operate the business. On the consumer side, we recently launched our AI support chatbot, and it's already resolving approximately 60% to 70% of the chats without escalation. That improves speed for the consumer while allowing our support organization to handle greater volume with the same disciplined cost structure. We are also testing our AI shopping assistant, which is driving stronger click-to-order conversion and helping consumers find the right products with less friction.
Internally, we are using AI everywhere in the company to improve efficiencies and automations. We are using it to help analyze chargebacks, improve business intelligence, increase support quality, improve access to company data, and speed up engineering workflows. Taking together, these efforts do three things. Improve the consumer experience, increase output across the company, and scale the business while keeping expense growth well below revenue growth.
All of this points to a broader vision, which the next slide lays out. Sezzle started with Pay-in-For, but we are no longer just a Pay-in-For company. We are building an all-in-one services platform for the value-focused consumer. The strategic goal is to make Sezzle more useful in more moments. The more value we provide, the more reasons consumers have to come back. That drives engagement, supports retention, and strengthens the consumer relationship over time. We still have a lot ahead of us, including products like bank accounts and greater post-purchase split capabilities, among other ideations. And overall, the real test of this strategy is engagement.
If the product ecosystem is working, we should see consumers using Sezzle more often across more merchants and across more use cases. That's exactly what we saw in the first quarter, as seen on slides 9 and 10. In the first two boxes, mods and quarterly purchase frequency prove out the ROI across products and marketing. Even the sequential increase in quarterly purchase frequency seen on slide 10 jumped to a whole new level, reaching a half purchase more than our busiest quarter of the year.
To me, all of these metrics you see on slides 9 and 10 are a clear sign that we are moving in the right direction. We are still early, but the flywheel is getting stronger. And with that, I'll turn it over to Lee.
Lee BradingChief Financial Officer
Thanks, Charlie, and good evening to everyone joining us. I will start on slide 11. But before getting into the details, I want to highlight the seasonality in our business. From a revenue yield standpoint, which is simply total revenue divided by GMV, Q1 is typically the peak of a fiscal year, As some payments from Q4's holiday season spill over into Q1.
The quarter is also typically the best-performing quarter in terms of our provision for credit losses as a percentage of GMV, because our consumers generally benefit from tax refunds at the start of the year, thus leading to better loss rates in Q1. As a result, Q1 is usually the best quarter in terms of margins. While we would love to just annualize a unit economic margin of 74%, we can't. And if you look back to last year's results, you will recognize that dynamic.
Even though we had a tough year-over-year comp this quarter, you can see the strong momentum in our business as we reached all-time highs in adjusted EBTA margin and total revenue less transaction-related costs as a percentage of total revenue.
As noted earlier by Charlie, our marketing spend more than doubled year-over-year in the quarter. Nonetheless, we were able to leverage non-transaction-related operating expenses by 30 basis points year-over-year.
Top-line growth and leveraging our non-transaction-related OpEx combined with strong unit economics resulted in net income outpacing total revenue for the quarter. For those playing the rule of 40 game at home, which we measure as revenue growth plus EBITDA margin, we exceeded a score of 80 in Q1. On slide 12, you can see the strong momentum in our business as Q1 GMV of $1.1 billion nearly surpassed Q4's holiday season GMV of $1.2 billion.
Sequentially, our revenue yield rose to 12.2% from 11.2% due to seasonality, which I addressed in my earlier remarks. Year-over-year, however, revenue yield declined 80 basis points due to the mix in merchant and virtual card activity, plus a reduction in the number of consumer fees charged. Slides of 13 through 15 dive into our unit economics which are powering our bottom line results As a reminder transaction costs is a non measure that combines transaction expense provision for credit losses and net interest expense You might hear us refer to gross margin or net transaction margin, which is total revenue less transaction related costs. Let's jump to slide 14 and review the three cost components of transaction related costs.
Each of the three components had a favorable year-over-year move. Transaction expense, consisting mostly of payment processing costs, continues to experience the benefits of us driving consumer adoption toward lower-cost payment channels such as ACH. Meanwhile, our provision for credit losses fell year-over-year because of the better-than-expected performance in the current year's portfolio, as well as prior year vintages. Further, we are not seeing any unusual strains on the consumer, and as noted earlier, seasonally, this is our best quarter for provisioning for credit losses.
But the story is not simply about consumers doing better than expected. Our team continues to enhance their toolkit and decisioning. Our underwriting team is exploring new data sources, accelerating model iterations, and utilizing new machine learning techniques and collections. All of these add up to improvements as we scrutinize every lever of our underwriting inputs.
Lastly, net interest expense remain low at 0.3% of GMB. There is further room for improvement here as we move forward with refinancing our current credit facility, which matures next April.
Slides 13 and 14 demonstrate our hyper-focus on unit economics and its components. It is evident how it all comes together on slide 15. We continue to find ways to improve our economic model and not sacrifice growth. We recognize the importance of profitability as it allows us to pursue strategic initiatives that will further propel the business. As we have stated in the past, our goal is to drive our business and profitability with revenue-less transaction-related costs in the 55% to 65% range.
Our hyper-focus on cost does not stop at the unit economic line. It extends to our non-transaction-related operating expenses, too, as shown on slide 16. Even as we more than doubled marketing spend year over year, we continue to generate operating leverage across the business, particularly in personnel costs. While our team has grown, we have scaled thoughtfully and remain disciplined in where we add resources.
Looking ahead, we expect to continue leveraging our operating expense base while still investing in the areas that are delivering attractive returns. We did incur minor costs related to our corporate strategic projects during the quarter. Our antitrust suit is currently ongoing and something we cannot elaborate further on. We are making progress on the banking charter process and have moved beyond the discovery phase as we are now actively hiring executives and non-executive directors.
We anticipate submitting our application mid-2026. We recognize this process is long and not guaranteed, but we believe it is an important strategic opportunity to pursue. Sezzle's significant momentum is evident in our bottom line results shown on slide 17. Driven by a healthy unit economic story and leveraging our non-transaction-related op-ex, net income outpaced our top-line growth. For the quarter, GAAP net income reached $51.3 million, representing a 37.9% profit margin. Adjusted net income was $50 million, and adjusted EBDA was $71.1 million, a 52.5% margin. Each of these reflects an all-time high for Sezzle. Our liquidity remains strong as shown on slide 18 as we ended the quarter with $147.4 million in cash, including $26.9 million in restricted cash.
In addition, we had $69 million in availability under our line of credit. Working capital did build relative to previous quarters due to the launch of Pay-in-Five in January, but as noted, we have plenty of liquidity. The strength of our liquidity and cash flow generation is further exemplified by us repurchasing $24.8 million worth of common stock during the quarter, which will be disclosed in our 10-Q that will be available tomorrow.
On slide 19, we update our guidance. We are raising our guidance across the board. We now expect revenue growth of 30 to 35 percent, adjusted net income of $180 million, and adjusted net income per share of $5.10. Before passing the call over to the operator for Q&A, I want to remind investors of a few items.
First, we target total revenue less transaction related cost margin of 55% to 65%. And within this margin calculation, we target a provision for credit losses in the 2.5% to 3% of GMV range.
Second, we expect to continue to leverage our non-transaction related OpEx as we anticipate growth in the top line to outpace our spending. Third, do not forget about the seasonality in our business that I discussed earlier in the call. And last, this guidance does not reflect any projections for new products currently in development.
With that, I would like to turn the call over to the operator for Q&A.
Questions and answers
We will now begin the question and answer session. To ask a question, you may press star then 1 on your telephone keypad. If you're using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then 2. At this time, we will pause momentarily to assemble our roster. The first question comes from Mike Grondahl with Northland. Please go ahead.
Mike GrondahlAnalyst, Northland
Hey, guys. Congrats on the strong quarter in progress. I'm looking at slide six, PAN5, Virtual Card in Canada, the mobile plan, and enhanced long-term lending. Charlie, if you had to project out a year or guess, what do you think is going to be the most important out of those four, or could you kind of rank them?
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, I would say PAN5, I mean, just because it's already proven to have results for us. I know many of the people on the call are not our target customer, but our target customer, you know, middle America, value-seeking consumers, we surveyed, we asked, and even though paying five cents again is just an incremental change over paying four, there was a big demand among our consumer base for that incremental change, and we've seen it in the implementation. So the other product, Virtual Card in Canada, it's not quite fully launched. Our goal with that Virtual Card in Canada product is to get that to truly anywhere. You can see in the subscript it's closed end at the moment.
As soon as that goes live, I would say that also has some pretty serious potential, but it's also in Canada, which is 10% of our volume. So it's going to help us, but it's 10% of the potential volume. And then Settle Mobile Plan enhanced long-term lending. They're just really early. Mobile plan, not really designed to drive revenue, gross margin, more designed to increase retention, deliver value to consumers. So financially not going to be delivering massive numbers, I think, at any point for investors to look at. And then it enhanced long-term lending. That's always been, you know, more of a nice sidecar for us as a product. We've had that in our history. We're just making it better.
And it's also never been a massive driver in results in terms of financial results, at least. But a product some of our consumers do like, yeah. Got it. And then maybe just a question on marketing. What channels or where are you getting sort of the best returns there? And then what's kind of your outlook on marketing spend the rest of the year? Well, you know, marketing spend, we still have the Timberwolves. We've got that deal going here another year. And by the way, go Timberwolves. I really hope they beat the Spurs tonight. Planning on it. But we want to see them in the championship. But yeah, we've got the Timberwolves sponsorship going. But that's more of like, you know, brand awareness type of play.
The actual channels that deliver the results for us are advertising channels, and it's really the usual suspects. Web ads, social media ads, in-app ad networks. We're pushing more into connected TV, basically like the YouTubes of the world, connecting to those ads. And basically just testing across the board, and wherever we see better results, we just keep on pumping a little bit more. And that's it. If you look at our results, you can basically see we keep on feathering on the marketing spend as the results keep on playing out.
Mike GrondahlAnalyst, Northland
Yeah, that's fair. That chart's helpful. Okay, hey, thank you.
Lee BradingChief Financial Officer
I'll just add a little more color, too, on that marketing spend. Just if you look from year-over-year in absolute terms, it's definitely up. But if you think about it also looking as a percent of our revenue, you know, it's fairly reasonable and actually slightly lower than where it was if you look at Q2 last year. So we do have the ability to leverage that spend.
Mike GrondahlAnalyst, Northland
Perfect. Okay. Thank you.
The next question comes from Kyle Peterson with Needham. Please go ahead.
Kyle PetersonAnalyst, Needham
Great. Good afternoon, guys. Thanks for taking the questions and really nice results. I wanted to start out on the credit costs. I appreciate the commentary and reminders and the seasonality, but I guess just looking at it, the losses, the percentage of GMV were still better than expected and down year and year. So I guess, like, how should we think about some of the puts and takes and what your expectations are of getting back to that two-and-a-half to three-and-a-half range, especially as, like, Payton 5 and some of these other products, Gail? Just want to see, like, what's conservative versus mix and, you know, if there's some potential upside to that number.
Charles YouakimChief Executive Officer and Executive Chairman
Thanks, Kyle. Thanks for the question. I'll let Lee follow up if I'm, you know, Lee, if you think I missed anything here. But, you know, part of the reason, part of the thing to consider when you look at our quarterly results is part of the results is actually reconciliation of the, because it's a provision. It's reconciliation of the prior quarter. So every quarter that we post is an estimation of what the loans for that quarter will be in terms of their estimated loss rates. And so we basically had some, you'd call overestimation in prior quarter that leaks in or underestimations. In this case, we had overestimation leaked in the first quarter, affecting that a little bit to the downside.
So always, I think, take that with a, I think trend lines on the provision are a really good idea, because of the fact that we have to estimate. And it usually is two quarters worth. And then once we've got first quarter posted, it's basically washed out fourth quarter estimations. But that's always something to consider. Also, we have seasonality. But I think we're still spot, you know, the plan is still to see, you know, 2.5 to 3 for the provision for the year. Part of that is because we're expanding our marketing spend. Marketing spend increases new users. New users have higher provisions. I would say Pay-in-5, one of the trade-offs with Pay-in-5 is that it does just logically have a slightly higher provision inherent to the idea.
But the way we've designed the product mix, we think we account for that in terms of like a matching principle on potentially, you know, the fees that are collected from some of the failures. So it almost like financially plays out as a wash, but where it doesn't play out as a wash is it could potentially increase provision a bit. So I think we're comfortable with what we projected. You know, every time we provision, it's actual provision and actual pure estimation. But again, estimations are almost 100% guaranteed to be incorrect one way or the other. I don't know, Lee, anything to add?
Lee BradingChief Financial Officer
I'll just reemphasize what you said. I think, yeah, Q1 is, I don't want to say anomaly, but it is the easier or tougher comp, I guess, so to speak, from a standpoint of collections and the provision standpoint. So I get where you guys on the outside looking in, looking at the challenge going, wow, it's such a great quarter. We love to annualize this but you know as the year progresses we get a little more aggressive too from the new as Charlie mentioned bringing in new users and not to mention that paying five is just getting started and we would expect to have probably initially a little higher loss rates on that as well so I think we very comfortable with our two and a half to three Okay, great.
Kyle PetersonAnalyst, Needham
That's a really helpful caller. And then as a follow-up, I wanted to ask about the partnership you guys have or announced with Pagaya. I guess from the sounds of it, I guess, is this kind of a way that you guys can get into some more longer-term lending? And how will this partnership scale and be funded? Are you guys contributing anything there? And I guess if not, what's your kind of path to monetization?
Charles YouakimChief Executive Officer and Executive Chairman
Is that a good question. In terms of monetization, it's really just a take rate on the, almost like an MDR. We're not sharing the risk on that product, although we're trying to help Pagaya with their results as much as possible because they're a partner of ours. But it's really just like a skim off the volume that goes through that, that comes to us for running the product through our platform. And then for the consumer value, I would say it's primarily to help the company win merchant deals. That's primarily why we've got the products in there because there are a number of merchants that have average order values that span a larger range than our core products, core sweet spot, which is like, you know, more 100, maybe 80 to $200 for a sweet spot.
And when a merchant has AOVs that rise above that, like a general merchandiser, they want to see that you have the capability to help them on some bigger ticket items. So by having this partnership, it helps our sales team win some more of those merchant deals. But then our plans are to also mix this into some of our D2C products as well. And that's more about just providing as much value as we can to our consumer through our product mix. We like staying in the shorter-term products, which is why we've always partnered on longer-term products. We like the nature of our product and the turns, et cetera, just all the financial metrics around it. We're very comfortable with it, and we think we give that longer-term product to people that specialize in it, and Pegai is one of those partners.
Kyle PetersonAnalyst, Needham
Great. Thanks for all the color and nice quarter.
Charles YouakimChief Executive Officer and Executive Chairman
Thank you.
The next question comes from Hal Goetsch with B. Riley Securities. Please go ahead.
Hal GoetschAnalyst, B. Riley Securities
Hey, thanks, guys. Could you give us some color on any middle market merchants, enterprise customers? Are you generally just seeing broad new merchants coming from subscribers who are taking their virtual cards and their anywhere subscriptions to many, many more merchants? Could you give us any color on that?
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, we're seeing basically a continued trend on the, I mean, our business is becoming more and more and more direct to consumer, more and more and more open loop. Just, I think that's where the trend is in our entire industry, which I think actually mimics, you know, thinking, none of us are probably old enough to know the actual of what happened in the credit card industry. But basically, from my understanding of reading back to the credit card industry days, a lot of things started closed loop, and then they moved to open loop. I think the BNPL space is going to do the same thing. We all started closed loop, slowly realizing customers love the product so much they want to use it everywhere, which leads to open loop.
And so I think what we're seeing is our consumers using us in more and more just general purpose locations, like more shopping with grocery, more shopping with general merchandisers. We're seeing more and more and more of that, which matches that ideology or the want to use the product in more places. But our sales team is still out there, and we have new products, we have new services, new features that helps them land more enterprise merchants.
Because we're not, you know, it's probably going to take five to ten years for this transition to open to completely play out. In the meantime, we can still deliver a lot of value to merchants on the spot. And I think, you know, if you look at the credit card industry, it's always stayed. There's always been some sort of closed-loop aspect. You still have private label products out there with the credit card ecosystems. So I think we'll continue to have the sales channel on merchant.
We've got on-demand now, which we can offer merchants that have thinner margins the ability to pass on some of the fees to the consumer. That's helping us win some more deals. We've got the Begaia launch that just occurred. That's going to help the sales team win more deals. And so I think we're going to have this as a part of our ecosystem and one that generates, you know, even more returns for us. So it's an area of the business we're going to keep on growing, but it's probably not going to be growing as fast as the D2C because we're just seeing incredible growth on that right now.
Lee BradingChief Financial Officer
I would add to, Charlie, that we view merchants primarily as a customer acquisition channel. You know, as we've pushed more into marketing channels, as Charlie, you know, just mentioned on this call, social advertising, app store advertising, merchants are a great channel for us to acquire new customers in, and that's why we're going to continue selling into those merchants, but it's becoming a less important part of our overall business.
Hal GoetschAnalyst, B. Riley Securities
Terrific. But on the marketing and advertising, you know, nice commitment to spending growth year-over-year and sequentially from Q1 of last year and Q4, would you expect the level of dollar spending to move incrementally higher from here or flattish quarter over quarter? What are your thoughts on the spending commitment in marketing this year?
Charles YouakimChief Executive Officer and Executive Chairman
I think we expect it to continue to rise quarter on quarter because the team is finding more and more places to place ads, and our mandate to them or our guidance to them is if you can find places to get the return we're looking for, we want you to place the ads. So their job is to go out hunting for more and more places to place the ads where they can get the return, and if they can do it, we're telling them to do it.
Hal GoetschAnalyst, B. Riley Securities
Excellent. The last question from me, can you give us your thoughts on the macro? You serve a value-focused customer. You've had a pretty good amount of narrative in the news about affordability over the last six months and now this gas price spike. I just want to get your thoughts on what you're seeing real time in the business.
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, you know, in terms of our customer base, I think there were, you know, people have asked us about macro trends. Have you guys seen anything? I don't, the only thing we've ever seen in our history that I can call out in our numbers where I really have seen something is COVID. Both the spike down, the closures and the spike up once people got stimulus checks.
Outside of that, we really don't pick up anything. It seems like our customers are perfectly healthy to us when we look at the numbers. We're not seeing anything now. I know people have brought that concern about gas prices. It really hits mid- to low-income consumers more, but maybe the mid- to low-income consumer just works a bit more, which is natural. If you're realizing you're pinched a little bit, you've got to go out there and work a little bit more. I don't know. I'm just postulating. We're just not seeing anything.
Hal GoetschAnalyst, B. Riley Securities
All right. Terrific. Thanks a lot. Good job, guys.
Charles YouakimChief Executive Officer and Executive Chairman
Thanks.
The next question comes from Reina Kumar with Oppenheimer. Please go ahead.
Anthony ZaganovichAnalyst, Oppenheimer
Hi, good evening. This is Anthony Zaganovich filling in for Reina. Thanks for taking the question. And I'm just curious if you could just talk about some of the drivers of what you think might be accelerating revenue from the kind of 29% that you reported in the first quarter to that 30% to 35% range that you gave. Are you including any kind of uplift from Sizzle Mobile or Pay in 5 this year?
Charles YouakimChief Executive Officer and Executive Chairman
Well, Pay in 5 is included now because it's part of our existing product mix. Sizzle Mobile, long-term, just launched. So that's not anything we're projecting at this point. I think we are seeing some really nice momentum in subscriber growth. You've seen, as we reported, on demand down quarter over quarter. I would say a lot of that is holiday, but some of that is also our renewed emphasis on subscribers. And we really like to focus on subscribers. We can get built at rolling snowball, which helps us.
So I think that probably is the primary reason behind it. I don't know, Lee, anything else to add to that?
Lee BradingChief Financial Officer
Yeah, no, I think that's spot on. The only other thing I would add is just a little bit of the choppiness maybe or seasonality with our revenue yield when we look at versus GMV. I think if you look, this quarter was a tougher comp. I think next quarter we'll have an easier comp from a revenue yield standpoint. And then I think you'll see a smoothing out or a more consistent Q3, Q4, I'm not sure if we're somewhere with Q1, but in the first half of last year we had some movement within our revenue side. And Duffy, you saw the spike last year and we were down a little bit this year, but I think you'll get the smoothing out as we go through the quarters.
Anthony ZaganovichAnalyst, Oppenheimer
Thanks, that's helpful. I guess as a follow up, I'm just looking at slide eight. There's a lot of new products that are on your roadmap here. I mean, can you help us think about kind of a timeline for you to become this kind of all-in-one services platform? And then secondarily, like, are you utilizing, you know, AI at all to help you develop any of these financial tools to kind of gain a little bit more operating leverage in your business? Thanks.
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, I mean, I think, you know, based on the list of items we see here, this is probably all these items completed, launched, and scaling by the end of 2027, the ones we have outlined here. But, you know, I don't know if we ever will say the end is there in terms of innovation. We've always believed that we want to keep on innovating. But I think we'll have a really nice platform by the end of 2027 in terms of much more fully featured in terms of offerings to the consumer. We'll definitely have the deposit accounts in place by then. Secured credit card I could see potentially in that time period, but we'll see how things play out.
But every time we announce products and stuff, product roadmap, we always have new conversations. So that's why I'm hesitant, as I say, probably, because there might be things that come up in the meantime that we think are more important for the consumer. But I think over the next couple of years, I think we'll end up 2027, we'll have a really nice product mix. And it's really interesting, your question on AI. Definitely. I mean, we have had some products thus far where the vast majority of the product development has been AI-driven.
I remember our product team on one of their internal calls calling out, you know, this product thus far has been 100% developed with the assistance of AI, you know, from the visualization, the screen, the flows, the plan flows to the code. You know, upwards of 80% of our code is now being developed by AI, reviewed by our team. It's incredible. And our goal, the way we view it internally, is we're asking our team to be more productive. You know, I know we see out there in the markets, I think it's, some people talk about using AI to cost cut. I think it's just such a half glass empty way to look at things. I think our view is AI makes you a superpowered person.
Use it. Use it to increase our product development. Instead of launching one product this quarter, let's launch three. Speed up. Allow us to be a team that looks like 4,000 instead of 500 that we have with us. So that's the way we utilize it. We're injecting it everywhere. We're basically mandating it everywhere. If you a leader in the company that doesn want to embrace AI you probably not going to be in the company much longer But that not an issue We already have the embrace So I just saying like that how much we believe in it We believe it a necessary product that you have to use Great.
Anthony ZaganovichAnalyst, Oppenheimer
Thanks for the call.
The next question comes from Ryan Tomasello with KBW. Please go ahead.
Ryan TomaselloAnalyst, KBW
Thanks, everyone. In terms of the product pipeline, I think you've previously alluded to a cash advance product that's in the works. I was hoping you can give us an update on how that rollout was progressing, anything you can share on engagement pricing, and also on the underwriting. And particularly on the latter with underwriting, Charlie, curious if you envision an opportunity to push more into direct cash flow length underwriting to support that rollout, and if that could eventually support the broader kind of BMPL core credit product as well. Thanks.
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, we're testing a lot of different variations of our cash flow management product, and we've seen great engagement, which is nice. We definitely can tell the customer likes the product.
Because of the regulatory environment we're in, we're very cautious about how we launch the product as well. So the current plan is to have the product more mimic what we do with BNPL. So it would be like almost a pain four, pain five to yourself. Kind of a cash flow product. Probably limited to subscribers only is the idea as a tool or another benefit for those subscribers.
And we think it will be favorably viewed by the consumer base because of the pricing to that product. So it will probably be like one of the more lower cost cash management tools available to a consumer.
Albeit, they have to be one of our subscribers, but that's the whole point. We want to create more and more tooling that provides more and more value to get consumers into the subscription ecosystem and keep them there. And that's what we've seen from some of our testing. We've done some small-scale testing. It increases engagement. It increases retention. It increases happiness. So it's one of those products that we – and we plan to launch it here in the next few months, so probably in the next three months. We'll have the product out in the market in a more serious way.
Ryan TomaselloAnalyst, KBW
Great. And then sticking on the product pipeline topic with the checking product, can you just talk about the timing there and how you envision going to market with the product? Any carrots that you might offer to help drive uptake? And then just elaborating on like the marketing investment that might be needed to support awareness and adoption. Thanks.
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, that's another product coming in the next few months as well. Definitely by the end of third quarter would be our estimation. But in terms of the actual planned pitch around the product and the planned integrations, nothing yet really concreter to speak of at this time. But we just, the whole point is we want Sizzle to be the one-stop shop for the consumer, and we'll try to figure out, you know, give and takes or, you know, customer, you give us, X will give you Y kind of arrangements. We think that that's the way we kind of like to, you know, mix our value to the customer, you know, provide this value to the customer if they join up for X, Y, or Z. So we don't have those nailed down, but we'll try to figure out some way to build it into the fold and create a compelling reason for consumers to join it.
And by doing so, I think we're seeing deposit accounts or thinking deposit accounts are a great way to increase retention.
Ryan TomaselloAnalyst, KBW
Great.
Charles YouakimChief Executive Officer and Executive Chairman
Thank you, guys.
The next question comes from Huang Nguyen with TD Cowan. Please go ahead.
Huang NguyenAnalyst, TD Cowen
Thank you. Congratulations on the quarter. I want to ask on the revenue less transaction cost margin, since you guys have been doing so well in that over the past couple of years, and it looks like it just keeps going up. If I look at 1Q this year, I think it's up at four points versus last year. Can you talk about, is there something that is making your margin, I guess, structurally higher year over year? And maybe can you talk about some of the levers that you can continue to pull to further improve on the margin?
Charles YouakimChief Executive Officer and Executive Chairman
Yeah, I'll answer to some of that and pass it off to Lee for more detail. But some of these things on the COGS side, they're just helped by scale. So transaction expense, as we have more scale, we get better payment processing rates. We're also, you know, in some ways incentivizing consumers to move over to ACH in some ways versus card processing. So that's been helping our transaction expense, but scale always helps there.
Net interest expense, as we get scale, we have lower costs of financing available to us. We're also packing on cash. You know, we're a cash-generative business, so we don't have to necessarily borrow as much from our line of credit, which also reduces the net interest expense. So we've had some of that benefit. Provision, probably a bit of a scale benefit there as well. You know, the more we find repeat customers have better loss rates. So as you scale up, you have more repeat customers generally.
Of course, I always think it's like a good problem if we can scale growth of users in a big way. So that one, you know, if we hit some of our goals, it might go the other direction. If we are able to break through some finding that helps us scale users even faster. But generally, steady state, that also goes down because of our repeat user engagement.
And then on the top side, I think the fact that you have subscription products as the driver, that tends to create a rolling benefit for the company on the top line. So I think that's probably why you're seeing that. But as Lee mentioned a couple times, just also want to reiterate for listeners that the 74% gross margin that we basically posted here in the first quarter, don't annualize it. We want to make sure investors know the fourth quarter, first quarter, there's some seasonal elements to that. And I'll just explain it again because I think I want to make sure people understand it. The seasonal elements are mainly on the revenue side, but a little bit on the cost side with provision.
And as volume slows, the way we recognize costs, we do it through provision. So provision, we estimate right away in the quarter what the provision will be. So if you have a quarter like fourth quarter where volumes typically higher steady state because of holidays, we're taking all the costs and putting them into that fourth quarter. But the revenues or what will be likely revenues are recognized on the payments, which come into the first quarter. So you have a typically higher volume quarter, fourth quarter due to seasonality with payments rolling in, where the revenue is recognized, into the first quarter. So we get more revenue coming into the first quarter from the fourth quarter on a lower volume seasonally adjusted.
We almost topped our fourth quarter volume, which speaks to the growth of the company, but we still had lower volume in the first quarter than we did the fourth quarter. So you'll have a generally higher revenue take rate in the first quarter as well. So we wanted that which increases your gross margin in the quarter. So we want to make sure people keep that into consideration as they're looking at what happened this quarter. Anolee, anything else to add?
Lee BradingChief Financial Officer
Yeah, I just emphasize that we generally, you know, talked about being a 55% to 65% area from a gross margin or revenue-less transaction-related cost, and we've definitely been trending on the higher end of that, you know, the 60% to 65%, I would say. And I think Charlie hit on it, but just to emphasize kind of the three key areas is, you know, on the transaction side or processing side, we have seen a move to more ACH, and we've been able to emphasize that, so that's obviously going to help us there. Also, interest expense, I do expect, you know, us to get, as I mentioned in my comments on the line of credit side, you get some improvements there as we progress through this year, as we refinance our facility.
So that's to come, but I expect that to happen. And then on the provision, it's a little bit of a wild card, but we've definitely, you know, that can be a big swing factor is you saw the year-over-year improvement there this quarter, which also drove that, you know, outperformance if you looked over on a year-over-year basis. We aren't necessarily booking in that same kind of outperformance going forward, but that's something else to be aware of.
Huang NguyenAnalyst, TD Cowen
Got it. And maybe if I can throw one more in on the bank charter. I think, I mean, one of the benefits is that it could help you guys launch more products that you guys currently, I guess, currently cannot launch with the bank partners. Can you talk about the kind of products that your own bank charter would allow you guys to launch that you currently may not be able to do so with your bank partner? Thank you.
Charles YouakimChief Executive Officer and Executive Chairman
Not necessarily. You can actually, in today's environment with banking and service partnerships, you can pretty much launch every type of product out in the financial services world. The main reasons for the bank partnership, I would say more defense from a regulatory perspective. We just think that it basically solidifies what we're doing. And there are some regulators out there in some states that are chopping away at the bank partnership model, sadly, because it's a great model. But we're well aware of it. And so getting to the ILC or to becoming a bank helps you basically push further away from that potential of that becoming an issue. And then it does move a variable cost stream to a fixed cost stream.
You know, you basically have your fixed cost of your own bank and your staff versus the arrangement we have with WebBank currently, where it's more of a variable, a cost percentage of our volume. So over time, as our volumes grow, you move to a fixed cost structure, you're going to save. So it's more savings, more regulatory defensibility.
Maybe there is some, like, benefit on the product side. Maybe you can launch things faster because your bank is more hyper-focused on what you're doing. So when you're talking to your regulator, you don't have 19 other partners, like banking as a service partners, and you have to talk to the regulator about all of them. You just talk to the regulator about what you're doing. So I can see it being faster potentially, but not necessarily limiting on what you can build.
Huang NguyenAnalyst, TD Cowen
Got it. Thank you.
This concludes our question and answer session. And I would like to turn the conference back over to Charlie Joachim for any closing remarks.
Charles YouakimChief Executive Officer and Executive Chairman
Thank you, operator. I'd like to leave with something Charlie Munger said that stuck with me. He said, I think you should try to make your money in this world by selling other people things that are good for them. And I think that's a fair description of what we're doing at Sezzle. We're a company that thinks about this all the time. We believe our core products are much safer and less costly than existing financial products.
We also go out of our way to find ways to help our consumers save money. We're helping our customers, and that feels good. The growth, the margins, and the cash generation we walked through today are the downstream effects of getting that right. Customers who improve their financial lives come They refer their friends, and they graduate off the platform through Sizzle Up. That's the flywheel. And it not only spins with the alignment, and it only spins with the alignment if the consumer is real. We've got a long way to go, and the environment around us is dynamic, and we're going to keep on earning our place one consumer at a time.
Finally, a big thank you to the team for another quarter of disciplined execution, and thank you to our shareholders for the trust you continue to place in us. We'll talk to you next quarter. Thanks.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
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