Summary
Management framed the soft start as distributor inventory timing, while pointing to locked-in promotions and an expected second-half recovery to support the reaffirmed outlook.
- 83%83% of sales came from direct markets, where maintenance products grew 8%; distributor markets drove the quarter’s softness.
- 33%Asia-Pacific distributor sales fell 33% after elevated Q4 promotions, with recovery expected to build from Q2 into the second half.
- 56.7%Gross margin excluding held-for-sale assets was 56.7%, supported by lower can and specialty chemical costs; further sourcing changes are planned.
Guidance
- 55%55% gross margin for FY26, with management citing further accretion opportunities
- 1%1% to 2% maintenance CapEx for FY26
- $30MJust under $30 million in buyback availability expected to be used by fiscal year-end
What analysts pressed on
- 01Back-half growth indicators: locked-in promotions underpin confidence in reaching the mid-to-high end of guidance.
- 02Asia distributor recovery: management said it was beginning in Q2, with most improvement expected in the second half.
- 03Supply-chain savings: global can sourcing is reducing costs; specialty chemicals and distribution-network changes are next.
- 04CapEx needs: the outsourced model limits company-funded investment, keeping maintenance CapEx guidance at 1% to 2%.
- 05Long-term gross margin: management declined to commit above 55%, citing oil availability and specialty-chemical variability.
Notable disclosures
- $30MBuybacks accelerated after the trading window opened, with management confirming plans to use just under $30 million of remaining availability.
- Supply-chain changes include reviewing U.S. distribution-center locations to reduce product miles; some benefits may not arrive until FY27 and beyond.
- 49%Premiumized formats represented approximately 49% of WD-40 multi-use sales, leaving room against a target CAGR greater than 10%.
Risks raised
- Distributor order timing and inventory normalization drove volatility, particularly in Asia-Pacific and EMEA marketing-distributor markets.
- Oil availability and specialty-chemical cost variability limit confidence in sustaining gross margins above 55% over the long term.
- Some supply-chain initiatives will not benefit results until FY27 and beyond.
Tone: Confident 0.72
Management acknowledged a below-target quarter but expressed confidence in locked-in promotions, distributor recovery, margin improvement, and full-year delivery.
Who spoke
Company
- Wendy KellyVice President, Stakeholder and Investor Engagement
- Steven BrassChief Executive Officer
- Sara HyzerChief Financial Officer
Analysts
- Mike BakerAnalyst, D.A. Davidson
- Daniel RizzoAnalyst, Jefferies
Full transcript
Analyst questions are marked with a bar. Timestamps are into the recording.
Prepared remarks
Good day and welcome to the WD-40 company's first fiscal year, 2026 earnings conference call. Today's call is being recorded. At this time, all participants are in a listen-only mode. At the end of the prepared remarks, we will conduct a question and answer session. To register a question at any time during this call, please press star 1 on your telephone keypad. Please make sure your mute function is turned off to allow your signal to reach our equipment. If at any time during the conference, you need to reach an operator. Please press star 0 on your telephone keypad. I would now like to turn the presentation over to the host for today's call, Wendy Kelly, Vice President, stakeholder, and investor engagement. Please proceed.
Wendy KellyVice President, Stakeholder and Investor Engagement
Thank you, good afternoon, and thanks to everyone for joining us today. On our call today, our WD-40 company's president and chief executive officer, Steve Brask, vice president and chief financial officer, Sarah Heizer. In addition to the financial information presented on today's call, we encourage investors to review our earnings presentation, earnings press release, and form 10Q for the period ending November 30, 2025.
These documents will be made available on our investor relations website at investor. WD40company. com. A replay and transcript of today's call will also be made available shortly after this call. On today's call, we will discuss certain non-GAP measures. The descriptions and reconciliations of these non-GAP measures are available in our SEC filings, as well as the earnings documents posted on our investor relations website.
As a reminder, today's call includes forward-looking statements about our expectations for the company's future performance. Actual results could differ materially. The company's expectations, beliefs, and projections are expressed in good faith, but there can be no assurance that they will be achieved or accomplished. Please refer to the risk factors detailed in our SEC filings for further discussion.
Finally, for anyone listening to a webcast replay or reviewing a written transcript of this call, please note that all information presented is current only as of today's date, January 8, 2026. The company disclaims any duty or obligation to update any forward-looking information as a result of new information, future events, or otherwise.
With that, I'd now like to turn the call over to Steve.
Steven BrassChief Executive Officer
Thanks, Wendy, and thank you all for joining us today. Today, I'll start with an overview of ourselves for the first fiscal quarter of 2026, and then provide an update from the progress we've made against certain elements of our 4x4 strategic framework.
Then Sarah will dive deeper into our first quarter performance, review our business model, give a brief update on the divestiture of our home care and cleaning business, and review our Outlook for Fiscal Year 26. After that, we'll open the floor for your questions.
Today, we reported consolidated net sales of 154.4 million, representing a 1% increase compared to last year. Let's take a closer look at these results and unpack what's driving our performance.
Maintenance products remain our primary strategic focus, representing approximately 96% of total net sales for the quarter. Net sales for these products reached 148.9 million, a 2% year-over year increase. While this performance came in below our long-term growth targets, we remain highly confident in the strength of our growth trajectory for both the fiscal year and longer term.
As you know, we go to market through a combination of direct operations and marketing distributors. Our direct markets accounted for 83% of our global sales during the first quarter, and maintenance products grew by 8% in those markets, in line with our long-term growth targets.
The softness we saw in the first quarter was primarily due to timing relating factors within our marketing distributor network, not to decline in end-user demand.
Marketing distributors represent about 17% of our global sales and typically exhibit greater quarter variability. These markets offer significant long-term growth potential, but can be more volatile period to period. As I shared last quarter, we anticipated the Q1 pullback, particularly in Asia-Pacific, as distributors managed inventory levels. I'll provide more detail on Asia-Pacific performance shortly.
We remain confident in a strong rebound later this fiscal year. The second quarter is already off to an excellent start with solid growth across all three trade blocks. We have visibility into a number of upcoming initiatives, giving us confidence and delivering the solid for school year results.
I'm also pleased to report that our gross margin continues to strengthen. In the first quarter, we reported gross margin of 56.2%, which is an improvement of 150 basis points sequentially from the fourth quarter and 140 basis points compared to the first quarter of last fiscal year. Gross margin excluding the impacts of the assets we currently have held for sale was 56.7%.
Sarah will share more detail about our gross margin in just a few minutes. Now, let's talk about first quarter sales results by segment starting with the Americas. Unless otherwise noted, I'll discuss net sales on a reported basis compared to first quarter of last fiscal year. Sales in the Americas, which includes United States, Latin America and Canada, for 71.9 million in the first quarter, an increase of 4% compared to last year.
Sales of maintenance products for 68.6 million, an increase of 5% or $3.2 million compared to last year. The bulk of this growth was driven by higher sales and maintenance products in the United States and Latin America, which increased 3% and 12% respectively. In the United States, sales of the 40 more to use products increased following a modest price adjustment in the first quarter of the school year 26. So this was partially offset by lower volumes due to the timing of customer orders.
In Latin America, higher sales of W40 more to use product were primarily driven by expanded distribution and successful promotion activities in Mexico.
Maintenance products sales were also positively impacted by higher sales of W40 specialists, which increased 14% primarily due to increased online retail sales, new distribution and increased demand primarily in the United States. Home care and cleaning products sales declined at 18%, reflecting our strategic shift toward higher margin maintenance products in alignment with our full by four strategic framework.
In total, our America segment made up 47% of our global business in the first quarter. Now let's take a look at our sales in Omeo, which includes Europe, India, the Middle East and Africa. In terms of divested in the fourth quarter of FY 25, net sales of 58.7 million, an increase of 5% or 2.8 million compared to last year.
This growth was driven primarily by a 27% increase in W40 specialist sales, fueled by heightened promotion activity and successful new product launches in key direct markets. Sales of W40 multi-use product in Omeo remain relatively constant. We continue to see strong trends in many of our direct markets. However, the increased sales in our direct markets were fully offset by softer performance in Omeo distributor markets, primarily due to the timing of customer orders, reflecting the inherent variability we often experience in our distributor markets.
While distributor sales declined in aggregate, India was a standout delivering a $1.4 million increase. In total, our Omeo segment made up 38% of our global business in the first quarter.
Now on to Asia Pacific. Now on the Asia Pacific, which includes Australia, China and other countries in the Asia region for 23.9 million, a decrease of 10% or 2.7 million compared to last year. Sales of W40 multi-use product were 18.3 million in the first quarter, a decrease of 12% compared to last year. Although segments sales declined in the first quarter, we achieved strong growth in China, my sales increased 8% over prior year.
This performance was driven by expanding distribution and effective promotional initiatives. These gains were fully offset by lower sales of W40 multi-use product in our Asia distributor markets where sales decreased by 3.3 million or 33%. As noted earlier, this was primarily driven by the timing of customer orders as distributors that heavily participated in promotional activities during the fourth quarter of fiscal year 25 that just did to more typical inventory levels.
This performance was anticipated and factored into our fiscal year 26 guidance. Importantly, we continued to expect a strong rebound later in the fiscal year. In Australia, sales of maintenance products remain constant, home care and cleaning product sales, which remain in a strategic focus for us in Australia, declined by 5% compared to last year, primarily due to the timing of customer orders.
In Asia Pacific, sales of W40 specialists were up 2% in the first quarter due to higher sales volume from successful promotions and marketing efforts in Australia and China. In total, our Asia Pacific segment made up 15% of our global business in the first quarter.
Now let's talk about our Mosquing Battles. Our Mosquing Battles focus on accelerating revenue growth in maintenance products. Starting with Mosquing Battle number one, lead geographic expansion, in the first quarter, sales of W40 multi-used product reached 118 million, decreasing 1% compared to last year. While this performance does not align with our long-term growth objectives, we've made excellent progress this quarter in many key markets.
Big strong sales growth of 1.4 million in India, 1.2 million in Mexico, 0.9 million in Iberia, and 0.8 million in China. At 72 years long, we've captured only about 25% of our global growth potential for our flagship product. We estimate the attainable market for W40 multi-used product to be approximately 1.9 billion, compared to fiscal year 25 sales of 478 million, leaving an opportunity of roughly $1.4 billion to nearly quadruple current sales.
Capturing that growth simply means continuing what works, expanding brand awareness and distribution across 176 countries and territories. While occasional soft quarters are part of the journey, they don't change our strategy, our long-term opportunity, or our positive outlook.
Next is Mosquing Battle number two, accelerating premiumization. Our second Mosquing Battle is to accelerate the growth of premium formats of W40 multi-used product. Innovation drives this strategy. We design products like Smart Straw and Easy Reach, but end-users at the heart of every decision. This end-user focused approach strengthens brand loyalty, supports growth, margin growth, and deepens our competitive advantage.
In the first quarter, sales of W40 Smart Straw and Easy Reach when combined were up 4% over the prior year. Premiumized products currently account for approximately 49% of W40 multi-used product sales leaving considerable room for continued growth. We target a compound annual growth rate for net sales of premiumized products of greater 10%.
Our third Mosquing Battle is to drive W40 specialist growth. When we introduced W40 specialist alongside W40 multi-used product, we're not just adding variety, we're strengthening our brand, capturing new segments, and offering end-users more choice without diluting what makes our core brand iconic. In the first quarter, sales of W40 specialist products were 22.5 million, up 18% compared to last year.
We estimate the global attainable market to W40 specialist to be about $665 million. With only 12% of that potential realized to date, we have roughly $583 million in growth opportunity ahead. We target a compound annual growth rate for net sales of W40 specialist at greater 10%.
Our fourth Mosquing Battle is to the charge digital commerce. Our digital commerce strategies are catalysts for growth across the business, not merely a channel for online sales. It plays a vital role in advancing each of our Mosquing battles, by increasing brand visibility, improving accessibility, and driving deeper engagement with end-users across global markets. In the first quarter, e-commerce sales increased 22%, primarily driven by strong sales of W40 specialist in the United States.
Now let's move to the second element of our four strategic framework, our strategic enablers which emphasize operational excellence. Today, I'll provide an update on strategic enablers one and three. Our first strategic enablers ensure a people-first mindset, and W40 company with long held the belief that first you build the people and the people build the business. We strive to be an employer of choice, where all employees have been their best selves to work.
In November 25, we completed our latest employee engagement survey, and I'm proud to share that we've been able to increase our employee engagement index score to 95%, a new record high for our organization.
Additionally, 97% said they actively collaborate to share knowledge and ideas that drive better results. These results underscore how global collaboration accelerates our success and reflects our bold ambition to become a world-class global learning organization.
Our third strategic enabler is achieving operational excellence in supply chain. Profitable growth depends on a supply chain that's optimized by performing and resilient. This enabler has been key to expanding gross margins through cost reduction initiatives such as packaging improvements, logistics efficiencies, and strategic sourcing. In the first quarter, we delivered global on-time performance of 97.6%, even while we continued to increase production capacity to support our must-win battles.
Our global supply chain team also made strong progress in engaging with key suppliers and advancing our responsible sourcing policy.
With that, I'll now turn the call over to Sarah.
Sara HyzerChief Financial Officer
Thanks, Steve. Today, I'll offer insights into our business model. Highlight key takeaways from our first quarter performance and provide a brief update on the planned digustiture of our home care and cleaning business in the Americas. Today, we are reaffirming our full year 2026 guidance. While our guidance ranges remain unchanged, I will provide some additional color on our outlook.
Let's start with a big picture. While our first quarter results were below our long-term growth targets, we did expect to give off to a slower start this year. And we believe we are set up for a strong year. We have numerous activities scheduled in the back half of the year, giving us confidence that we will be at the mid to high end of our guidance ranges.
Our results can fluctuate quarter to quarter, driven by timing of promotional activity and customer order patterns. WD-40 company is built for durable value creation, driven by brand strength, operational discipline, and a culture of continuous improvement. This foundation positions us for sustained growth and strong stockholder returns for decades to come.
And with that, let's start with taking a closer look at our business model. Our business model is a strategic tool we use to guide our business. It is built around three core areas, growth margin, cost of doing business and adjusted EBITDA. In the near to mid-term, we continue to evaluate each component of the model within a range, allowing us to adapt while staying aligned with our long-term objectives.
Because our business model is based on revenue, quarter to quarter variability in sales can lead to fluctuations in its performance.
We will begin with growth margin performance, which continues to be strong, building off our solid recovery in fiscal year 2025.
In the first quarter, our growth margin was 56.2%, up from 54.8% in the first quarter of last year, representing an improvement of 140 basis points. And it was most significantly impacted by the following favorable factors.
110 basis points from lower specialty chemical costs and lower cam costs. And 60 basis points from higher average selling prices, including the impact of premiumization. These positive impacts to growth margins were partially offset by higher filling fees, primarily in IMAA, which negatively impacted our growth margin by 50 basis points.
Growth margin in the Americas rose 290 basis points from 50.4% to 53.3%, driven by higher average selling prices and by lower specialty chemical costs and lower cam costs. Growth margin in IMAA increased 90 basis points from 57.8% to 58.7%, which was mostly driven by the favorable impact of foreign currency exchange rates, partially offset by higher filling fees.
While still well above our 55% target, growth margin in Asia Pacific decreased slightly by 70 basis points from 59.6% to 58.9%. Primarily due to decreases in average selling prices linked to changes in sales mix.
We're very pleased with the trajectory of growth margin, but external risks like cost volatility, tariffs, and inflation remain part of the landscape. To mitigate these and strengthen margins over time, we're driving initiatives such as supply chain cost reductions, premiumization, new product introductions, geographic expansion, and asset divestitures.
These levers reinforce our confidence and our gross margins long-term potential. Now turning to our cost of doing business, which we define as total operating expenses less adjustments for certain non-cash expenses, our cost of doing business is primarily driven by three areas, strategic investments in people, global brand building efforts, and freight expenses associated with delivering products to our customers.
Investing in our future remains a top priority. While our long-term goal is to keep the cost of doing business within a 30 to 35% range, we're making strategic investments to drive sales growth and enhance operational efficiencies. These investments strengthen our foundation and position us for sustained growth. We also need time to absorb the loss of revenues associated with the home care and cleaning divestitures.
Revenue growth is a key driver of our cost of doing business ratio. With a slower start to the year and continued investments to fuel long-term growth, our cost of doing business temporarily moved above our target range.
For the quarter, cost of doing business was 40% of net sales compared to 37% last year. Our first quarter typically carries higher expenses due to essential planning meetings and increased travel, which are critical for setting our strategic direction for the year. I view this quarter's cost of doing business as an anomaly. And as we execute our strategies to accelerate top line performance, we expect this ratio to improve over the course of the year.
And dollar terms are cost of doing business increased 4.6 million or 8% compared to last year. Changes in foreign currency exchange rates at an unfavorable impact of 1.3 million this quarter. The majority of the remaining increase, 2.8 million, was driven by higher employee-related expenses, including additional headcount to advanced initiatives in our strategic framework and strengthen our information systems. In addition to higher travel and meeting expenses this quarter over the prior year.
Advertising and promotional expenses decrease slightly year over year. As a percentage of net sales, A&P spend was 5.3% this quarter, compared to 5.5% last year. While we are currently tracking below our full year guidance of around 6% of net sales, we have brand building initiatives planned for the remainder of the fiscal year, which we expect will bring A&P investment in line with our fiscal year guidance.
While we always seek cost efficiencies, scale, not cost cutting, is what will move us toward our long-term cost of doing business targets. As revenues grow, we expect the cost of doing business to trend toward 30 to 35%, with sales growth being the key driveover improvement.
Turning now to adjusted EBITDA. Adjusted EBITDA as a percentage of sales is the key measure of profitability and operational efficiency.
Our 20 to 25% target range for adjusted EBITDA margin is a long-term aspiration. However, we continue to believe we can move adjusted EBITDA margin back to our mid-term target range of 20 to 22%. Once we have absorbed the loss of revenues associated with the home care and cleaning divestitures.
In the first quarter, our adjusted EBITDA margin was 17% compared to 18% last year. Adjusted EBITDA is a critical component of our business model. With our low debt capital light structure, much of it converts to free cash flow, enabling consistent stockholder returns and long-term value.
Now let's turn to other key measures of our financial performance. Operating income, net income, and earnings per share in the first quarter.
Operating income declined 7% to 23.3 million in the first quarter, while net income fell 8% to 17.5 million. On a pro forma basis, which excludes the impact of the home care and cleaning products divested, and those classified as health for sale, operating income and net income would have declined 4% and 5% respectively.
Declines in operating income and net income were primarily driven by softness and top line sales, which we are expecting to bounce back over the course of the year. Decreases were also driven by higher S-GNA expenses compared to the prior year. Deluded earnings per common share were $1.28 in the first quarter compared to $1.39 last year, reflecting a decrease of 8%.
Our diluted EPS reflects 13.5 million weighted average shares outstanding. On a pro forma basis, EPS would have decreased 5%.
Now let's review our balance sheet and capital allocation strategy. We maintain a strong financial position and healthy liquidity. Supporting a disciplined capital allocation strategy that drives long-term growth and delivers consistent cash flow and returns to our stockholders.
Annual dividends will continue to be our priority and are targeted at greater than 50% of earnings. On December 10th, our Board of Directors approved a quarterly cash dividend of $1.02 per share, an increase of more than 8% over the prior quarter. This reflects the board's confidence in future cash flows and underscores our commitment to returning capital to stockholders through consistent dividends.
During the first quarter, we've repurchased approximately $39,500 shares of stock at a total cost of $7.8 million under our share repurchase plan. We have approximately $22 million remaining under our current repurchase plan, which expires at the end of this fiscal year. We have accelerated buybacks and plan to fully utilize the remaining authorization. Re-enforcing our strong conviction in the company's long-term fundamentals.
Our focus remains on a creative capital return that reflects confidence in the enduring value of our stock. Finally, before I move to guidance, I would like to provide a brief update on the household divestiture. We continue to make progress on the sale of our America's home care and cleaning product brands. Our investment bank continues active discussions with multiple potential buyers.
Although there's no certainty of a deal, we remain optimistic and I will provide further updates as appropriate. So let's turn to FY26 guidance. As a reminder, we issued this year's guidance on a pro-forma basis, including the financial impact of the home care and cleaning brands, currently classified as assets held for sale. While the exact timing of the transaction remains uncertain, we believe this approach will provide investors with clarity on the direction of the core business and help minimize the noise surrounding the transaction.
While first quarter sales results were below our long-term growth targets, as we mentioned, we anticipated a slower start to fiscal 2026.
The softness was driven by timing factors within our marketing distributor network, not by a decline in end-user demand. All indicators point to a strong rebound later in the fiscal year. Accordingly, we are reaffirming our guidance today. With the visibility we have and to numerous activities already scheduled for the back half of fiscal year 2026, we are highly confident in delivering results at the mid to high end of our guidance ranges.
For fiscal year 2026, we expect net sales to be between 630 and 65 million after adjusting for foreign currency impacts. A growth of between five and 9% from the pro forma 2025 results.
Growth margin is expected to be between 55.5 and 56.5%. Advertising and promotion investment is projected to be around 6% of net sales.
Operating income is expected to be between 103 and $110 million, representing growth of between five and 12% from the pro forma 2025 results.
The provision for income tax is expected to be between 22 and a half and 23 and a half percent.
And diluted earnings per share is expected to be between 575 and 615, which is based on an estimated 13.4 million weighted average shares outstanding. This range represents growth of between five and 12% over the pro forma 2025 results.
This guidance assumes no major changes to the current economic environment. Unanticipated inflationary headwind and other unforeseen events may affect our view of fiscal year 2026. In the event we are unsuccessful in the divestiture of the America's home care and cleaning brands, our guidance would be positively impacted by approximately 12.5 million in net sales, 3.6 million in operating income, and 20 cents in diluted EPS on a full year basis.
That completes the financial overview. Now I would like to turn the call back to Steve.
Steven BrassChief Executive Officer
Thank you, Sarah. In summary, what did you hear from us today on this call? You heard that sales and our direct markets grew 8% in the first quarter, in line with our long-term growth targets. You heard that this increase in sales is partially offset by soft to sales and our marketing distributor network, relating to timing related factors, not to decline in end-user demand.
You heard that sales had been equally specialist for up 18% in the first quarter. You heard that sales in the e-commerce channel were up 22% in the first quarter. You heard that after 72 years, we've captured only about 25% of our global growth potential in our core multi-use product, leaving roughly 1.4 billion in opportunity to nearly quadruple current sales.
You heard that in the first quarter, our growth margin was 56.2%, up 150 basis points from the fourth quarter and 140 basis points from the same period last year.
You heard that we've been able to increase our employee engagement index score to 95%, a new record high for our organization. You heard that we've accelerated buybacks and planned to fully utilize our remaining authorization, reinforcing our strong conviction in the company's long term fundamentals.
You heard that our board approved a quarterly cash dividend of $1.2 per share of more than 8% from less quarter and it increased reflect strong confidence in our cash flow outlook and our ongoing commitment to stockholder returns.
You heard that we're off to a strong start in the second quarter with solid growth across all three trade blocks. And you heard that we've reaffirmed our guidance ranges with the visibility we have into numerous activities planned for the second half of fiscal 2026 for highly competent and delivering results at the mid to high end of our guidance ranges.
Thank you for joining our call today. We would now be pleased to answer your questions.
Questions and answers
Well, ladies and gentlemen, if you would like to register a question, please press star one on your telephone keypad. Please make sure your mute function is turned off to allow your signal to reach our equipment. If your question has been answered and you would like to withdraw your registration, please press star one again. One moment for please for the first question. Our first question comes from the line of Mike Baker with a DA Davidson. Please proceed with your question.
Mike BakerAnalyst, D.A. Davidson
Okay, thanks. I'll have a few. Let me start with Sarah. All indicators point to strong results. So if you could give us more detail on what these indicators are. And then the guidance, so mid to high end of the full year range, is that more bullish than when you originally gave the guidance? I could be wrong, but I don't remember you giving a range on the fourth quarter, but not necessarily pointing to mid to high end. So can you help me on that? Thanks.
Sara HyzerChief Financial Officer
Yeah, sure thing, Mike. Nice to hear from you. And look forward into the back half of the year with the activities that we have locked in place. We do feel highly confident in being able to get to that mid to high end of the range. And that really is just coming from the, you know, promotional activities that we have scheduled and that we've been able to lock in even since year end. So we're feeling really good about where the Americas is going to be landing the year. And, you know, some of the variability will also be driven by Asia PAC's recovery in the back half of the year. So while they had a slower start, particularly in the marketing distributor markets, you know, when we're starting to look at the recovery starting in Q2, but most, mostly that recovery will come in the back half of the year.
Okay, thanks. And to follow up on that, are you, Sound like Second Quarter is off to a good start. It, can we say, are we specifically seeing a recovery in those Asia distributor markets? Or I guess you sort of just said it, it sounds like it's maybe starting a little bit, but it's more in the back half. But can we, are we seeing a recovery yet in those Asia distributor markets?
Steven BrassChief Executive Officer
Hey, Mike, it's Steve. So yes, we are. Well, we're already seeing that at the beginning of Q1 and that's our expectation. And so here we had a relatively softish Q1 overall. Q2, you're going to see a stronger results, but then the real power comes in the back half of the year. And so as Sarah is alluding to, we're going to have a US year like we haven't added quite a while, a really strong year in the US and that's the foundation.
Are you European direct markets, you know, performing very, very well and we expect that to continue? It's really about those Asia distributor markets and that kind of Q4, Q1 going to impact with that beginning to recover, beginning in Q2 and then into the back half. Then also our European marketing distributor markets recovering also.
Mike BakerAnalyst, D.A. Davidson
Got it. Let me sneak in one more buyback. So last year you bought back 12 million. I think at one point you'd said you expected to double. That'd be about 24 million. But now you're saying you expect to go through the entire 30, another 22 million this year, that's more than a double. I think it's my math. More than double.
Sara HyzerChief Financial Officer
Yeah, so that's a more. That is fair to say. Yes, it's fair to say Mike, that is good math. And yes, I think we, as soon as the window opened up, we accelerated the buybacks and really just have it phased to utilize the entire, I think just under 30 million availability up through the end of the fiscal year.
Mike BakerAnalyst, D.A. Davidson
Got it. Awesome. Thank you. Appreciate the time.
Thank you. Our next question comes from the line of Daniel Rizzo with Jeffries. Please proceed with your question.
Daniel RizzoAnalyst, Jefferies
Hey, you guys mentioned taking, reducing supply chain costs. I was just wondering if you can provide color on what specifically you guys are doing. I mean, are you, I don't know, multi sourcing, multi sourcing more or yeah, just with just the steps you're taking?
Sara HyzerChief Financial Officer
Yeah, sure. So we, a couple of years ago, we actually invested in not only a head of global supply chain, but also head of global sourcing. And so there's been some new thinking around how we source supply and we started with CAN. So some of the CAN reductions or the CAN reductions that you're starting to see impact the business in the back half of last year and into this year is really the result of a different way of thinking about sourcing more globally.
And the next phase of that is going to be moving into to the specialty chemicals area. So there are concrete actions that we are taking to look at how and where we are sourcing our raw materials from. In addition to that, we are, there's a lot of activity happening on the supply chain side around how to take cost of, you know, the miles traveled for our costs out of our, miles traveled for our product, costs out of the system, along with a fresh look at the distribution network, particularly in the United States and making sure that we are the distribution center, sorry, making sure that we're taking a look at how we're, where our distribution centers are situated.
Again, with the idea of trying to reduce the mileage that our products is traveling. So there are structural changes that are in the work. Some of that won't impact the business until FY27 and beyond, but we're really excited about the work that the supply chain team has really taken on in the last couple of years and starting to see that come to fruition.
Daniel RizzoAnalyst, Jefferies
So with the increase in the distribution centers, would that suggest maybe that there's some, come some CapEx spend or some sort of spend to kind of just improve your footprint in different and various regions? That's my first question and two, given these moves, is, I know your guidance is 55% gross margins, but it seems like where we are now and maybe even a little above is, is annually achievable or sustainable for over the long term.
Sara HyzerChief Financial Officer
So I'll address the CapEx piece, since it's a completely outsourced model, a lot of the investments, if we do have to make investments, they're happening by our third party providers. We may at times help supplement the cash investment that they have, but a lot of that doesn't qualify as CapEx from our perspective. So I think our guidance of one to 2% from a maintenance CapEx standpoint is still gonna be a very good target that we'll be landing within. And then, secondarily, and of course, as I answer the CapEx question, I'm like, you know, the second part of the question. I was just wondering, given all the moves you're making with the return cost. Oh, but they can find, yeah.
Okay, yeah, the 55%. So, I mean, we're sitting above 55% right now. You know, I hate to commit to something over the long term as we are always subject to oil availability and just specialty chemical variability. But we are, you know, continuing to find opportunities for us to take costs out of the system. And so we believe, you can see in the guidance this year, we believe that there's, you know, opportunities for us to get margin accretion even this fiscal year. And some of those initiatives that we have in the pipeline are gonna benefit us in next fiscal year. So we'll be able to obviously guide to next fiscal year as we get to the end of this year.
But there is, you know, right now, we're fairly confident in a strong growth margin.
Daniel RizzoAnalyst, Jefferies
Thank you very much.
Thank you. Ladies and gentlemen, that does conclude our allotted time for questions. We thank you for your participation on today's conference call and ask that you please disconnect.
Other WD 40 earnings calls
- Q4 2026 earnings call
Management framed FY26 as durable, volume-led growth and FY27 as a gradual margin recovery, with regional growth shifting toward Europe and Asia-Pacific.
Oct 21, 2026Confident0.72 - Q3 2026 earnings call
Management framed the quarter as broad-based momentum, while emphasizing that Middle East cost pressures and demand pull-forwards temper the near-term outlook.
Jul 09, 2026Positive0.55 - Q2 2026 earnings call
Management framed the quarter as evidence of resilient maintenance-product growth, while rising oil costs tempered confidence in profitability reaching the upper guidance range.
Apr 09, 2026Positive0.55 - Q4 2025 earnings call
Management framed FY25 as resilient execution through macro and geopolitical complexity, with margin recovery and strategic focus outweighing uneven regional demand.
Oct 22, 2025Positive0.62 - Q3 2025 earnings call
Management framed Q3 softness as timing and distributor-market volatility, while June momentum and stable margins supported confidence in a solid year-end finish.
Jul 10, 2025Positive0.62
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About this transcript
The summary, guidance, analyst focus, and tone are automated and should be checked against the call before being relied on. Names and figures can be misheard. Listen to the replay.