Winnebago Industries (WGO) risk factors, FY2026 10-K

Winnebago Industries's FY2026 10-K, filed Oct 21, 2026, lists 28 risk factors in 6 groups. Against the prior year's 23: 6 new, 1 dropped, 15 substantially reworded.

Risk factors listed
286 groups
New this year
6vs 23 last year
Dropped
1since the prior 10-K
Substantially reworded
15of those kept
Section length
8k wordsItem 1A

What the changes say

  • New disclosures cover seasonal demand, tariffs, IT and cybersecurity, AI, and privacy risks.
  • Dealer consolidation is framed as increasing large groups’ negotiating leverage and Winnebago’s dependence on fewer customers.
  • Manufacturing concentration risks now include utility outages, labor disruptions, supplier and transport interruptions, and higher costs.
  • One supplier’s share of raw-material purchases fell from approximately 14% to 12%; some supply arrangements may include minimum purchase commitments.

What changed since the prior 10-K

New

  • NewIndustry Risks

    Seasonal demand patterns result in fluctuations in our sales and net income

    RV and marine demand typically falls in winter and peaks in spring and summer; severe weather could also disrupt facilities, distribution, or supply chains.

  • NewOperational Risks

    Changes in trade policy, including tariffs, may materially and adversely affect our business, results of operations, and financial condition

    Changing tariffs and other trade restrictions create uncertainty; Winnebago sources materials, components, and finished goods from China, Mexico, and Canada.

  • NewInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    We rely extensively on information technology systems, and failures, disruptions, or implementation difficulties could adversely affect our business and results of operations

    Disruptions or implementation problems in IT systems, including third-party systems, could affect operations and key processes such as manufacturing, supply chain, and warranty administration.

  • NewInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    Cybersecurity incidents could result in operational disruptions, regulatory scrutiny, litigation, and reputational harm

    Cyber incidents affecting Winnebago or service providers could disrupt operations, expose sensitive information, and trigger regulatory scrutiny, litigation, or reputational damage.

  • NewInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    Risks associated with our development, deployment, and use of artificial intelligence technologies could adversely affect our business, results of operations, and reputation

    AI tools used in design, manufacturing, forecasting, and other functions may produce unreliable outputs, while data quality and security affect their usefulness.

  • NewInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    We are subject to evolving privacy and data protection laws and regulations, and failure to comply could result in regulatory penalties, litigation, or reputational harm

    Evolving privacy laws may raise compliance costs and restrict how Winnebago handles consumer, dealer, and employee data; violations could bring penalties, litigation, or reputational harm.

Dropped

  • DroppedIndustry Risks

    Our business is both cyclical and seasonal and is subject to fluctuations in sales and net income

Reworded

  • 91% rewrittenIndustry Risks

    An increase in dealer consolidation or the loss of a significant dealer could have a material adverse effect on our business

    Adds large dealers’ negotiating leverage over pricing, inventory, promotions, floorplan support, and terms, plus greater dependence on fewer customers.

  • 76% rewrittenIndustry Risks

    If we are unable to continue to enhance existing products and develop and market new or enhanced products that respond to customer needs and preferences, we may experience a decrease in demand for our products and our business could suffer

    Adds faster-changing preferences driven by demographics, economic uncertainty, and technology, and competitors’ potential advantages in timing, quality, features, or price.

  • 60% rewrittenOperational Risks

    Our operations are primarily centered in northern Iowa and northern Indiana. Any disruption or delay at our primary manufacturing facilities could adversely affect our business and operating results

    Expands disruption risks to utility outages, labor, transport, and suppliers, and identifies potential workforce shortages, delivery delays, and higher costs; the prior insurance caveat is removed.

  • 59% rewrittenIndustry Risks

    If we are unable to properly forecast future demand of our products, our operating results may be negatively impacted

    Now says towable RV, motorhome, and marine products are generally made to order with limited finished-goods backlog; the prior text detailed over- or underforecast consequences.

  • 51% rewrittenMacroeconomic Risks

    Our business may be sensitive to economic conditions, including those that impact consumer spending

    Adds changes in trade policy, including tariffs, to the list of economic conditions that can weaken demand.

  • 43% rewrittenOperational Risks

    Increases in raw material, commodity, and transportation costs and shortages of certain raw materials could negatively impact our business

    Replaces specific references to U.S. and reciprocal tariffs with a cross-reference to the new trade-policy risk and adds potential adverse effects on results and financial condition.

  • 39% rewrittenInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    Failure to comply with the New York Stock Exchange and SEC laws or regulations could also have an adverse impact on our business. Additionally, amendments to these regulations and the implementation of new regulations could increase the cost of our operations and therefore could have an adverse impact on our business

    Changes climate-regulation language from increasing to continuing to evolve; the cited environmental standards remain, as do the tax risks.

  • 38% rewrittenOperational Risks

    For some of the components used in production, we depend on a small group of suppliers and the loss of any of these suppliers could affect our ability to obtain components timely or at competitive prices, which would decrease our results of operations, financial condition, and cash flows

    The largest supplier’s share of raw-material purchases falls from approximately 14% in Fiscal 2025 to 12% in Fiscal 2026; some supply arrangements may now include minimum purchase commitments.

  • 38% rewrittenInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    Our sustainability commitments may impact our reputation, expose us to additional costs, or have other impacts which could adversely affect our business, financial condition, or results of operations

    Was: Our ESG commitments may impact our reputation, expose us to additional costs, or have other impacts which could adversely affect our business, financial condition, or results of operations

  • 30% rewrittenOperational Risks

    If we fail to identify, attract, and retain appropriately qualified employees, including employees in key positions, our operations and profitability may be harmed. Changes in market compensation rates may adversely affect our profitability

  • 25% rewrittenInformation Systems, Cybersecurity, AI, and Legal and Regulatory Risks

    We are subject to numerous federal, state, and local regulations and the following summarizes some, but not all, of the laws and regulations that apply to us

  • 25% rewrittenMacroeconomic Risks

    Credit market deterioration and volatility may restrict the ability of our dealers and retail customers to finance the purchase of our products

  • 24% rewrittenIndustry Risks

    The industries in which we operate are highly competitive. Failure to compete effectively against competitors could negatively impact our business and operating results

  • 23% rewrittenIndustry Risks

    Our business depends on the performance and financial condition of independent dealers

    Was: Our business depends on the performance of independent dealers

  • 21% rewrittenFinancial Risks

    An impairment in the carrying value of goodwill and trade names could negatively impact our consolidated results of operations

All 28 risk factors

Headings as the filing states them, in filing order.

Macroeconomic Risks

  1. 01Our business may be sensitive to economic conditions, including those that impact consumer spending51% rewritten
  2. 02Credit market deterioration and volatility may restrict the ability of our dealers and retail customers to finance the purchase of our products25% rewritten

Industry Risks

  1. 03The industries in which we operate are highly competitive. Failure to compete effectively against competitors could negatively impact our business and operating results24% rewritten
  2. 04If we are unable to continue to enhance existing products and develop and market new or enhanced products that respond to customer needs and preferences, we may experience a decrease in demand for our products and our business could suffer76% rewritten
  3. 05If we are unable to properly forecast future demand of our products, our operating results may be negatively impacted59% rewritten
  4. 06Seasonal demand patterns result in fluctuations in our sales and net incomeNew
  5. 07Our business depends on the performance and financial condition of independent dealers23% rewritten
  6. 08An increase in dealer consolidation or the loss of a significant dealer could have a material adverse effect on our business91% rewritten
  7. 09If we are obligated to repurchase a substantially larger number of our products in the future than estimated due to dealer default, these purchases could result in adverse effects on our results of operations, financial condition, and cash flows

Operational Risks

  1. 10For some of the components used in production, we depend on a small group of suppliers and the loss of any of these suppliers could affect our ability to obtain components timely or at competitive prices, which would decrease our results of operations, financial condition, and cash flows38% rewritten
  2. 11Our operations are primarily centered in northern Iowa and northern Indiana. Any disruption or delay at our primary manufacturing facilities could adversely affect our business and operating results60% rewritten
  3. 12Unanticipated changes to our dealer inventory levels could negatively impact our operating results
  4. 13Increases in raw material, commodity, and transportation costs and shortages of certain raw materials could negatively impact our business43% rewritten
  5. 14Changes in trade policy, including tariffs, may materially and adversely affect our business, results of operations, and financial conditionNew
  6. 15Failure to effectively manage strategic acquisitions and alliances, joint ventures, or partnerships could have a negative impact on our business
  7. 16If we fail to identify, attract, and retain appropriately qualified employees, including employees in key positions, our operations and profitability may be harmed. Changes in market compensation rates may adversely affect our profitability30% rewritten
  8. 17Significant product repair and/or replacement costs due to product warranty claims and product recalls could have a material adverse impact on our results of operations, financial condition, and cash flows

Information Systems, Cybersecurity, AI, and Legal and Regulatory Risks

  1. 18We rely extensively on information technology systems, and failures, disruptions, or implementation difficulties could adversely affect our business and results of operationsNew
  2. 19Cybersecurity incidents could result in operational disruptions, regulatory scrutiny, litigation, and reputational harmNew
  3. 20Risks associated with our development, deployment, and use of artificial intelligence technologies could adversely affect our business, results of operations, and reputationNew
  4. 21We are subject to evolving privacy and data protection laws and regulations, and failure to comply could result in regulatory penalties, litigation, or reputational harmNew
  5. 22Our continued success is dependent on positive perceptions of our brands which, if impaired, could adversely affect our results of operations or financial condition. In addition, if the frequency and size of product liability and other claims against us increase, our reputation and business may be harmed
  6. 23We are subject to numerous federal, state, and local regulations and the following summarizes some, but not all, of the laws and regulations that apply to us25% rewritten
  7. 24Failure to comply with the New York Stock Exchange and SEC laws or regulations could also have an adverse impact on our business. Additionally, amendments to these regulations and the implementation of new regulations could increase the cost of our operations and therefore could have an adverse impact on our business39% rewritten
  8. 25Our sustainability commitments may impact our reputation, expose us to additional costs, or have other impacts which could adversely affect our business, financial condition, or results of operations38% rewritten

Financial Risks

  1. 26An impairment in the carrying value of goodwill and trade names could negatively impact our consolidated results of operations21% rewritten
  2. 27The terms of our notes and other debt instruments could adversely affect our operating flexibility and pose risks of default

General Risks

  1. 28Our common stock trading price could decline if equity research analysts issue unfavorable commentary or downgrade our common stock

Other Winnebago Industries 10-Ks

  • FY2025 10-K risk factors
    26 risks2 new3 reworded

    Winnebago added new risks regarding warranty reserves and climate regulations. Tariff impacts and ESG stakeholder expectations were updated.

    Filed Oct 22, 2025
  • FY2024 10-K risk factors
    24 risks

    Winnebago relies heavily on independent dealers across the U.S. and Canada to distribute its RV and marine products. A small group of suppliers drives raw material purchases, with one supplier accounting for 16% in fiscal 2024. Manufacturing operations are heavily concentrated in northern Iowa and northern Indiana.

    Filed Oct 23, 2024

About this page

The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.