Amplitude's biggest risks in the FY2024 10-K
- Revenue reached $299.3 million in 2024, but net losses persist at $94.3 million alongside an accumulated deficit of $457.8 million.
The risks most specific to Amplitude
- Risks Related to Our Business and Industry
We have a limited operating history and have been growing rapidly over the last several years, which makes it difficult to forecast our future results of operations and increases the risk of your investment
Our limited operating history and rapid growth make it difficult to forecast future results, with revenue reaching $299.3 million in 2024.
- Risks Related to Our Business and Industry
We have a history of losses. As our costs increase, we may not be able to generate sufficient revenue to achieve and sustain profitability
We have a history of net losses, totaling $94.3 million in 2024, and an accumulated deficit of $457.8 million as of December 31, 2024.
- Risks Related to Our Business and Industry
We expect to continue to focus on sales to larger organizations and may become more dependent on those relationships, which may increase the variability of our sales cycle and our results of operations
Focusing on larger organizations increases the variability of our sales cycle and our financial results.
- Risks Related to Our Business and Industry
If we fail to properly develop, invest in, and manage AI Technologies used in our products and services, our business, financial condition, and results of operations could be materially adversely affected
We incorporate machine learning and generative AI technologies into our products, which could fail or cause harm.
- Risks Related to Our Business and Industry
Our operations are international in scope, and we plan further geographic expansion, creating a variety of operational challenges
International operations generated 40% of our revenue in 2024, creating operational and expansion challenges.
- Risks Related to Our Business and Industry
We derive, and expect to continue for some time to derive, substantially all of our revenue from our Amplitude Analytics product
We derive substantially all of our revenue from our Amplitude Analytics product despite introducing new offerings like Amplitude CDP and Experiment.
All 78 risk factors
Headings as the filing states them, in filing order.
Risks Related to Our Business and Industry
- 01We have a limited operating history and have been growing rapidly over the last several years, which makes it difficult to forecast our future results of operations and increases the risk of your investment
- 02As a result of our limited operating history and our rapid growth over the last several years, our ability to accurately forecast our future results of operations is limited and subject to a number of uncertainties, including our ability to effectively plan for and model future growth
- 03We have a history of losses. As our costs increase, we may not be able to generate sufficient revenue to achieve and sustain profitability
- 04general administration, including legal, accounting, and other expenses
- 05We expect fluctuations in our financial results and key metrics, making it difficult to project future results. If we fail to meet the expectations of securities analysts or investors with respect to our results of operations, the trading price of our Class A common stock could decline
- 06significant security breaches of, technical difficulties with, or interruptions to, the delivery and use of our platform
- 07We expect to continue to focus on sales to larger organizations and may become more dependent on those relationships, which may increase the variability of our sales cycle and our results of operations
- 08lengthy purchasing approval processes
- 09We recognize revenue over the term of our customer contracts. Consequently, downturns or upturns in new sales may not be immediately reflected in our results of operations and may be difficult to discern
- 10Unfavorable conditions in our industry or the global economy, or reductions in software spending, could limit our ability to grow our business and materially adversely affect our business, financial condition, and results of operations
- 11If the market for SaaS applications develops more slowly than we expect or declines, our business would be materially adversely affected
- 12The market in which we operate is highly competitive, and if we do not compete effectively, our business, financial condition, and results of operations could be materially adversely affected
- 13new or emerging entrants seeking to develop competing technologies
- 14If we fail to innovate in response to changing customer needs and technology developments and other market requirements, our business, financial condition, and results of operations would be materially adversely affected
- 15If we fail to properly develop, invest in, and manage AI Technologies used in our products and services, our business, financial condition, and results of operations could be materially adversely affected
- 16Our competitors or other third parties may incorporate AI Technologies into their products more quickly or more successfully than us, which could impair our ability to compete effectively
- 17Issues relating to the responsible use of our technologies, including AI Technologies in our offerings, may result in reputational or financial harm and liability
- 18If we fail to effectively manage our growth and changes to our business over time, our business, financial condition, and results of operations would be materially adversely affected
- 19Public health crises, such as pandemics or similar outbreaks, have had, and could in the future have, an adverse impact on our business and operations, and the markets and communities in which we, our partners, and customers operate, and the impact of any public health crisis is difficult to assess or predict
- 20We could suffer disruptions, outages, defects, and other performance and quality problems with our platform or with the public cloud and internet infrastructure on which it relies, which may materially adversely affect our business, financial condition, and results of operations
- 21Real or perceived errors, failures, vulnerabilities or bugs in our platform could materially adversely affect our business and growth prospects
- 22Any failure to offer high-quality product support may adversely affect our relationships with our customers, our reputation, and our business, financial condition, and results of operations
- 23Incorrect or improper implementation or use of our Digital Analytics Platform could result in customer dissatisfaction and materially adversely affect our business, financial condition, and results of operations
- 24We do not have the history with our subscription or pricing models necessary to accurately predict optimal pricing necessary to attract new customers and retain existing customers
- 25Failure to effectively develop and expand our sales and marketing capabilities, including our relationships with channel partners, could harm our ability to increase our customer base and achieve broader market acceptance of our products and platform
- 26We may be unable to build and maintain successful relationships with our channel partners or such channel partners may fail to perform, which could materially adversely affect our business, financial condition, results of operations, and growth prospects
- 27If our marketing strategies are not effective in attracting new customers and retaining existing customers, our business and ability to grow our revenues would be harmed
- 28Sales efforts to larger organizations involve risks that may not be present or that are present to a lesser extent with respect to sales to smaller organizations
- 29If we are unable to maintain and enhance our brand, our business, financial condition, and results of operations may be materially adversely affected
- 30Our operations are international in scope, and we plan further geographic expansion, creating a variety of operational challenges
- 31burdens of complying with laws and regulations related to taxation, and regulations, adverse tax burdens, and foreign exchange controls that could make it difficult to repatriate earnings and cash
- 32The war in Ukraine could materially adversely affect our business, results of operations, and financial condition
- 33We derive, and expect to continue for some time to derive, substantially all of our revenue from our Amplitude Analytics product
- 34We agree to indemnify customers and other third parties, which exposes us to substantial potential liability
- 35We may require additional capital to support the growth of our business, and this capital might not be available on acceptable terms, if at all
Risks Related to Our Intellectual Property
- 36Our intellectual property rights may not protect our business or provide us with a competitive advantage, which could have a material adverse effect on our business, financial condition, and results of operations
- 37other practical, resource, or business limitations on our ability to enforce our rights
- 38We may become subject to intellectual property disputes, which are expensive to support and, if resolved adversely, may subject us to significant liability and increased costs of doing business, which could have a material adverse effect on us
- 39redesign the allegedly infringing products to avoid infringement, misappropriation, or violation, which could be costly, time-consuming, or impossible
- 40Our use of “open-source” software could negatively affect our ability to sell our platform and subject us to possible litigation
Risks Related to Regulatory Compliance and Legal Matters
- 41We are subject to government regulation, including import, export control, economic sanctions, and trade sanctions, and anti-corruption laws and regulations, which may expose us to liability and increase our costs
- 42Our business may be affected by the evolving regulatory framework for AI Technologies
- 43Our business may be affected by sanctions, export controls, and similar measures targeting Russia and other countries and territories, as well as other responses to Russia’s invasion of Ukraine
- 44bans on the provision of services related to the worldwide maritime transportation of seaborne Russian oil, if purchased above a specific price cap
- 45continuing to be proposed at the state and federal level, reflecting a trend toward more stringent privacy legislation in the United States. The enactment of such laws may have potentially conflicting requirements that would make compliance challenging
- 46Any future litigation against us could be costly and time-consuming to defend
Risks Related to Tax and Accounting Matters
- 47We face exposure to foreign currency exchange rate fluctuations
- 48Our global operations and structure subject us to potentially adverse tax consequences
- 49Our ability to use our net operating loss carryforwards may be limited
- 50Changes in our effective tax rate or tax liability may have a material adverse effect on our results of operations
- 51Any of these developments could materially adversely affect our results of operations
- 52We could be required to collect additional sales or indirect taxes or be subject to other tax liabilities that may increase the costs our customers would have to pay for our products and materially adversely affect our results of operations
- 53Our reported financial results may be adversely affected by changes in accounting principles generally accepted in the United States
- 54If our estimates or judgments relating to our critical accounting policies prove to be incorrect, our results of operations could be materially adversely affected
- 55If our goodwill or intangible assets become impaired, we may be required to record a significant charge to earnings
Risks Related to Ownership of Our Class A Common Stock
- 56The trading price of our Class A common stock has been, and in the future, may be, volatile, and could decline significantly and rapidly
- 57whether investors or securities analysts view our stock structure unfavorably, particularly our dual class structure and the concentrated voting control of our executive officers, directors, and their affiliates
- 58Our principal stockholders have the ability to influence the outcome of director elections and other matters requiring stockholder approval
- 59We cannot predict the impact our dual class structure may have on the trading price of our Class A common stock
- 60None of our stockholders are party to any contractual lock-up agreement or other contractual restrictions on transfer. Sales of substantial amounts of our Class A common stock in the public markets, or the perception that sales might occur, could cause the trading price of our Class A common stock to decline
- 61None of our securityholders are subject to any contractual lock-up or other contractual restriction on the transfer or sale of their shares
- 62officers, and other affiliates who have beneficially owned our common stock for at least six months will be entitled to sell their shares of our Class A common stock subject to volume and other limitations under Rule 144 and various vesting agreements
- 63Accordingly, these shares will be able to be freely sold in the public market upon issuance, subject to applicable vesting requirements and compliance by affiliates with Rule 144
- 64Our issuance of additional capital stock in connection with financings, acquisitions, investments, our equity incentive plans, or otherwise will dilute all other stockholders
- 65We do not intend to pay dividends for the foreseeable future and, as a result, your ability to achieve a return on your investment will depend on appreciation in the trading price of our Class A common stock
- 66Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our company more difficult, limit attempts by our stockholders to replace or remove our current management, and limit the trading price of our Class A common stock
- 67require the approval of our board of directors or the holders of at least 66 2/3% of our outstanding shares of voting stock to amend our bylaws and certain provisions of our certificate of incorporation
- 68Our restated certificate of incorporation and amended and restated bylaws provide that we will indemnify our directors and officers, in each case to the fullest extent permitted by Delaware law
- 69While we have procured directors’ and officers’ liability insurance policies, such insurance policies may not be available to us in the future at a reasonable rate, may not cover all potential claims for indemnification, and may not be adequate to indemnify us for all liability that may be imposed
- 70Our inability to attract and retain highly skilled employees could materially adversely affect our business
- 71We depend on our executive officers and other key employees, and the loss of one or more of these employees could materially adversely affect our business
- 72Changes in the business, regulatory, or political climate in the San Francisco Bay Area could adversely affect our operations
- 73Changes in laws and regulations related to the internet or changes in the internet infrastructure itself may diminish the demand for our Digital Analytics Platform, and could harm our business
- 74Our estimates of market opportunity and forecasts of market growth may prove to be inaccurate, and even if the market in which we compete achieves the forecasted growth, our business could fail to grow at similar rates, if at all
- 75Acquisitions, mergers, strategic investments, partnerships, or alliances could be difficult to identify, pose integration challenges, divert the attention of management, disrupt our business, dilute stockholder value, and materially adversely affect our business, financial condition, and results of operations
- 76Our business could be disrupted by catastrophic occurrences and similar events
- 77If securities or industry analysts do not publish research or publish unfavorable or inaccurate research about our business, the trading price and trading volume of our Class A common stock could decline
- 78We incur significant costs as a result of operating as a public company, and our management needs to devote substantial time to compliance with our public company responsibilities and corporate governance practices
Other Amplitude 10-Ks
- FY2025 10-K risk factors76 risks2 new4 dropped13 reworded
AI risks now dominate: Amplitude highlights platform investment, competitor adoption, inaccurate outputs, intellectual property, privacy, and liability exposure.
Filed Feb 19, 2026
About this page
The headings are the filing's own. The one-line readings and the overview are automated and can be wrong: read Item 1A of the 10-K for the exact wording.