Amplitude (AMPL) risk factors, FY2025 10-K

Risks Related to Our Business and Industry

1. 01We have a limited operating history and have been growing rapidly over the last several years, which makes it difficult to forecast our future results of operations and increases the risk of your investment61% rewritten
2. 02As a result of our limited operating history and our rapid growth over the last several years, our ability to accurately forecast our future results of operations is limited and subject to a number of uncertainties, including our ability to effectively plan for and model future growth
3. 03We have a history of losses. As our costs increase, we may not be able to generate sufficient revenue to achieve and sustain profitability37% rewritten
4. 04general administration, including legal, accounting, and other expenses
5. 05We expect fluctuations in our financial results and key metrics, making it difficult to project future results. If we fail to meet the expectations of securities analysts or investors with respect to our results of operations, the trading price of our Class A common stock could decline
6. 06significant security breaches of, technical difficulties with, or interruptions to, the delivery and use of our platform
7. 07We expect to continue to focus on sales to larger organizations and may become more dependent on those relationships, which may increase the variability of our sales cycle and our results of operations
8. 08lengthy purchasing approval processes
9. 09We recognize revenue over the term of our customer contracts. Consequently, downturns or upturns in new sales may not be immediately reflected in our results of operations and may be difficult to discern
10. 10Unfavorable conditions in our industry or the global economy, or reductions in software spending, could limit our ability to grow our business and materially adversely affect our business, financial condition, and results of operations
11. 11If the market for SaaS applications develops more slowly than we expect or declines, our business would be materially adversely affected
12. 12The market in which we operate is highly competitive, and if we do not compete effectively, our business, financial condition, and results of operations could be materially adversely affected
13. 13new or emerging entrants seeking to develop competing technologies
14. 14If we fail to innovate in response to changing customer needs and technology developments and other market requirements, our business, financial condition, and results of operations would be materially adversely affected
15. 15If we fail to properly develop, invest in, deploy, and manage AI Technologies used in our AI Analytics Platform, our business, financial condition, and results of operations could be materially adversely affected64% rewritten
16. 16Our competitors or other third parties may incorporate AI Technologies into their products more quickly or more successfully than us, which could impair our ability to compete effectively90% rewritten
17. 17AI-generated insights, those measures may not always be successful, and in some cases, we may need to rely on users to report such inaccuraciesNew
18. 18Issues relating to the responsible use of our technologies, including AI Technologies in our AI Analytics Platform, may result in reputational or financial harm and liability
19. 19If we fail to effectively manage our growth and changes to our business over time, our business, financial condition, and results of operations would be materially adversely affected84% rewritten
20. 20We could suffer disruptions, outages, defects, and other performance and quality problems with our platform or with the public cloud and internet infrastructure on which it relies, which may materially adversely affect our business, financial condition, and results of operations
21. 21Real or perceived errors, failures, vulnerabilities or bugs in our platform could materially adversely affect our business and growth prospects
22. 22Any failure to offer high-quality product support may adversely affect our relationships with our customers, our reputation, and our business, financial condition, and results of operations
23. 23Incorrect or improper implementation or use of our AI Analytics Platform could result in customer dissatisfaction and materially adversely affect our business, financial condition, and results of operations
24. 24We do not have the history with our subscription or pricing models necessary to accurately predict optimal pricing necessary to attract new customers and retain existing customers
25. 25Failure to effectively develop and expand our sales and marketing capabilities, including our relationships with channel partners, could harm our ability to increase our customer base and achieve broader market acceptance of our products and platform
26. 26We may be unable to build and maintain successful relationships with our channel partners or such channel partners may fail to perform, which could materially adversely affect our business, financial condition, results of operations, and growth prospects
27. 27If our marketing strategies are not effective in attracting new customers and retaining existing customers, our business and ability to grow our revenues would be harmed
28. 28Sales efforts to larger organizations involve risks that may not be present or that are present to a lesser extent with respect to sales to smaller organizations
29. 29If we are unable to maintain and enhance our brand, our business, financial condition, and results of operations may be materially adversely affected
30. 30Our operations are international in scope, and we plan further geographic expansion, creating a variety of operational challenges
31. 31burdens of complying with laws and regulations related to taxation, and regulations, adverse tax burdens, and foreign exchange controls that could make it difficult to repatriate earnings and cash
32. 32The war in Ukraine could materially adversely affect our business, results of operations, and financial condition
33. 33We derive, and expect to continue for some time to derive, substantially all of our revenue from our Amplitude Analytics product20% rewritten
34. 34We agree to indemnify customers and other third parties, which exposes us to substantial potential liability
35. 35We may require additional capital to support the growth of our business, and this capital might not be available on acceptable terms, if at all

Risks Related to Our Intellectual Property

1. 36Our intellectual property rights may not protect our business or provide us with a competitive advantage, which could have a material adverse effect on our business, financial condition, and results of operations
2. 37other practical, resource, or business limitations on our ability to enforce our rights
3. 38We may become subject to intellectual property disputes, which are expensive to support and, if resolved adversely, may subject us to significant liability and increased costs of doing business, which could have a material adverse effect on us
4. 39redesign the allegedly infringing products to avoid infringement, misappropriation, or violation, which could be costly, time-consuming, or impossible44% rewritten
5. 40Our use of “open-source” software could negatively affect our ability to sell our platform and subject us to possible litigation

Risks Related to Regulatory Compliance and Legal Matters

1. 41We are subject to government regulation, including import, export control, economic sanctions, and trade sanctions, and anti-corruption laws and regulations, which may expose us to liability and increase our costs
2. 42Our business may be affected by the evolving regulatory framework for AI Technologies44% rewritten
3. 43Our business may be affected by sanctions, export controls, and similar measures targeting Russia and other countries and territories, as well as other responses to Russia’s invasion of Ukraine
4. 44bans on the provision of services related to the worldwide maritime transportation of seaborne Russian oil, if purchased above a specific price cap44% rewritten
5. 45Any future litigation against us could be costly and time-consuming to defend21% rewritten

Risks Related to Tax and Accounting Matters

1. 46We face exposure to foreign currency exchange rate fluctuations
2. 47Our global operations and structure subject us to potentially adverse tax consequences
3. 48Our ability to use our net operating loss carryforwards may be limited
4. 49Changes in our effective tax rate or tax liability may have a material adverse effect on our results of operations
5. 50Any of these developments could materially adversely affect our results of operations
6. 51We could be required to collect additional sales or indirect taxes or be subject to other tax liabilities that may increase the costs our customers would have to pay for our products and materially adversely affect our results of operations
7. 52Our reported financial results may be adversely affected by changes in accounting principles generally accepted in the United States
8. 53If our estimates or judgments relating to our critical accounting policies prove to be incorrect, our results of operations could be materially adversely affected
9. 54If our goodwill or intangible assets become impaired, we may be required to record a significant charge to earnings

Risks Related to Ownership of Our Class A Common Stock

1. 55The trading price of our Class A common stock has been, and in the future, may be, volatile, and could decline significantly and rapidly
2. 56whether investors or securities analysts view our stock structure unfavorably, particularly our dual class structure and the concentrated voting control of our executive officers, directors, and their affiliates
3. 57Our principal stockholders have the ability to influence the outcome of director elections and other matters requiring stockholder approval
4. 58We cannot predict the impact our dual class structure may have on the trading price of our Class A common stock34% rewritten
5. 59Sales of substantial amounts of our Class A common stock in the public markets, or the perception that sales might occur, could cause the trading price of our Class A common stock to decline71% rewritten
6. 60Accordingly, these shares will be able to be freely sold in the public market upon issuance, subject to applicable vesting requirements and compliance by affiliates with Rule 144
7. 61Our issuance of additional capital stock in connection with financings, acquisitions, investments, our equity incentive plans, or otherwise will dilute all other stockholders
8. 62We do not intend to pay dividends for the foreseeable future and, as a result, your ability to achieve a return on your investment will depend on appreciation in the trading price of our Class A common stock
9. 63Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our company more difficult, limit attempts by our stockholders to replace or remove our current management, and limit the trading price of our Class A common stock
10. 64require the approval of our board of directors or the holders of at least 66 2/3% of our outstanding shares of voting stock to amend our bylaws and certain provisions of our certificate of incorporation
11. 65Our restated certificate of incorporation and amended and restated bylaws provide that we will indemnify our directors and officers, in each case to the fullest extent permitted by Delaware law
12. 66While we have procured directors’ and officers’ liability insurance policies, such insurance policies may not be available to us in the future at a reasonable rate, may not cover all potential claims for indemnification, and may not be adequate to indemnify us for all liability that may be imposed
13. 67Our inability to attract and retain highly skilled employees could materially adversely affect our business
14. 68We depend on our executive officers and other key employees, and the loss of one or more of these employees could materially adversely affect our business
15. 69Changes in the business, regulatory, or political climate in the San Francisco Bay Area could adversely affect our operations
16. 70Changes in laws and regulations related to the internet or changes in the internet infrastructure itself may diminish the demand for our AI Analytics Platform, and could harm our business
17. 71Our estimates of market opportunity and forecasts of market growth may prove to be inaccurate, and even if the market in which we compete achieves the forecasted growth, our business could fail to grow at similar rates, if at all
18. 72Acquisitions, mergers, strategic investments, partnerships, or alliances could be difficult to identify, pose integration challenges, divert the attention of management, disrupt our business, dilute stockholder value, and materially adversely affect our business, financial condition, and results of operations
19. 73Our business could be disrupted by catastrophic occurrences and similar events
20. 74If securities or industry analysts do not publish research or publish unfavorable or inaccurate research about our business, the trading price and trading volume of our Class A common stock could decline
21. 75We incur significant costs as a result of operating as a public company, and our management needs to devote substantial time to compliance with our public company responsibilities and corporate governance practices76% rewritten
22. 76As a public company, we are obligated to maintain proper and effective internal control over financial reporting, and any failure to maintain the adequacy of these internal controls may adversely affect investor confidence in our company and, as a result, the trading price of our Class A common stock could declineNew