3. One company and its price

History and returns

Price and return tables, seasonality, and testing rules on history.

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  • 4 lessons
  • 18 min
About this section

The past in numbers: the price table, the returns table, the calendar view of returns, and testing a simple rule on history, with the reasons to distrust that test.

What you will be able to do

  • Read a price history table and check its arithmetic.
  • Tell an interval return from a total return, and chain one into the other.
  • Read a seasonality grid and explain why "July is always up" is weak evidence.
  • Run a backtest against buy-and-hold and name three ways it can fool you.

Five words to know

close
the last price of a session, the daily reference number
return
price change as a percentage of where it started
compounding
returns stacking on top of earlier returns
buy-and-hold
buy once, never sell: the baseline every rule is compared with
sample
the slice of history you happened to look at
  1. 01The price history table (HP)HP is the chart turned into rows: one line per bar with open, high, low, close, the change from the bar before, and volume.4 min
  2. 02The returns table (RETURN)RETURN lists the return of each period and the return since the start of the window, so you can see how small moves compound.4 min
  3. 03Seasonality (SEAS)SEAS lays out a ticker's monthly returns year by year with each month's average, median and share of up years, and shows why calendar patterns are weak evidence.4 min
  4. 04Backtesting a rule (BT, BTST)BT (also BTST) replays a simple buy-and-sell rule on a stock's daily history and compares it with buying and holding, trade by trade.5 min

Educational material about reading market data, not investment advice.