4. Fundamentals and earnings

What growth is priced in? (RDCF)

RDCF runs a discounted cash flow model backwards, finding the yearly growth today's value assumes and setting it next to the growth the company actually delivered.

  • 5 min
  • 3 questions
  • Lesson 5 of 5

Why you would care

What does the price already assume? Arguing about whether a stock is "cheap" goes nowhere. A better question: "to be worth today's price, how fast must this company grow?" If the answer is 25% a year for ten years and the company has grown 5%, you know what you are betting on.

The idea from scratch

Money later is worth less than money now

If you can earn 9% a year elsewhere, 109 dollars in one year is worth 100 today. Turning a future amount into today's value is called discounting; the rate used is the discount rate.

DCF: a company is its future cash

A DCF (discounted cash flow) model:

  1. Forecasts free cash flow for each of the next years (say ten), growing at some rate.
  2. Adds a terminal value: the value of all years after that, assuming slow growth forever (2.5% a year, for example).
  3. Discounts everything to today and adds it up. The sum is what the business is worth, its enterprise value.

The answer depends heavily on two guesses: the growth rate and the discount rate. Small changes move the result a lot.

Reverse DCF: start from the price

Instead of guessing growth to find a value, take the value the market already gives (enterprise value: market cap plus debt minus cash) and solve for the growth that makes the DCF equal it. That is the priced-in growth.

Diagram: Today's enterprise value leads to Solve for growth; Last 12 months free cash flow leads to Solve for growth; Discount rate, e.g. 9% leads to Solve for growth; Growth after year 10: 2.5% leads to Solve for growth; Solve for growth leads to Priced-in growth per year, years 1 to 10; Priced-in growth per year, years 1 to 10 leads to Compare with past growth.
Wide diagram: scroll sideways to see all of it.

See it in Gloom

Gloom screenshot: RDCF AAPL with a 9% discount rate
RDCF AAPL with a 9% discount rate: the growth the price assumes, the growth the company delivered, and a sensitivity table. Captured 2026-10-06 (historical example).

open ittype RDCF AAPL.

  1. Discount 9%: the rate used (choose from 7% to 12%).
  2. Priced-in growth +13.4% a year for 10y, then 2.5%: to justify its value, Apple's free cash flow must grow 13.4% a year for ten years, then 2.5% forever. It is red because it is above the past growth.
  3. Past FCF growth -3.9% per year over 3y: what the company actually delivered recently.
  4. FCF 136.68B USD, EV 4.91T USD, FCF yield 2.8%: the inputs (136.68 / 4,910 = 2.8%).
  5. The table: priced-in growth for each discount rate (rows) and each long-run growth (columns). At 7% the price needs about 8%; at 12% it needs about 20%. Selecting a row sets the discount rate.

Practice and recap

Try it3 tasks
  1. In the table, what growth does the price need with an 8% discount rate and 3% terminal growth? (+10.0%.)
  2. Why does a higher discount rate need more growth? (Future cash is worth less today, so more of it is needed to reach the same value.)
  3. Discount 200 dollars received in 2 years at 10%. (200 / 1.21 = about 165.)
Common mistakes4 mistakes
  • Treating the discount rate as a fact. It is a choice; look at the whole table.
  • Comparing priced-in growth with a single strong year. Use several years.
  • Using RDCF for banks or insurers, whose "free cash flow" means little.
  • Forgetting that free cash flow can jump because of one-off items.
Check yourself3 questions
  1. What does discounting do?
  2. What is the difference between a DCF and a reverse DCF?
  3. Priced-in growth 15%, past growth 4%. What does that tell you?
Answers
  1. It turns future money into today's value, using a discount rate.
  2. A DCF assumes growth and finds a value; a reverse DCF takes the value and finds the growth it implies.
  3. The price assumes much faster growth than the company has delivered: the market expects an acceleration, or the stock is priced for a lot to go right.
Words in this lesson7 words
discounting
Turning a future amount into today's value.
discount rate
The yearly rate used to discount; the return you require.
DCF (discounted cash flow)
Valuing a company as the sum of its discounted future cash flows.
terminal value
The value of all cash flows after the forecast years.
reverse DCF
Solving for the growth that today's value implies.
priced-in growth
The growth rate the current price assumes.
sensitivity table
The same answer computed for several input choices.

Educational material about reading market data, not investment advice.